Evening Star Newspaper, January 31, 1932, Page 112

18 THE SUNDAY 1952 AUTOS MAKE BID FOR BUSINESS Dependability and Comfort| Among Many Re- finements. 1 Page.) e anto gear is used. | A g, fenders are flaring and deeply crowned, forming, with the low-crowned running board, an unbroken line. Custom bodies have been designed by eight coachmakers for the V-12 chassis in all body lines. Engines are mounted in rubber on three points and have a thermostatic tem- perature cont down-draft carbu- retors fitted with intake silencers air cleaners ST AR, WASHINGTON, 1h)5 ¢, JANUARY 31, GRADUAL UPWARD TREND PREDICTED solid foundation, greeted on every side by amazing values. In light of this situation and in view | of the compelling attractiveness of the new cars, I fail to see how the millions that will attend automobile shows this Winter can resist the values offered in the 1932 automobile. I speak for my company and I believe I may speak for | a good many others when I say that in 19: GAS TAX REVENUES INCREASED AS 1931 RATES WERE ADVANCED 32— PART EIGHT. MARMON f ne aight new free wheel- 200-horse 125 eight has aut ing, ride regulator transmission. It wil iteh, | our 1932 cars we have gone the limit. | I 1t has ever been the practice in the | past to withhold a development or an Fuel Levies Collected by States Approxi- mated $525.000,000 as 14 States Icessity of the automobile in the pres- six regular and de | wheelbase of inches | Of low and wide construction, the new V-shaped radiat high fende: in a of power and is ¢ Improve! the 16-c gine the same & Howard Marmon 3 achievement. It develops power at 3400 revolutions. The car has a wheelbase of 145 inches Bodies are designed by Teague and are said to minimize wind resistance. with tt which won for medal for notable 200 horse- NASH e of has V-type radiator 1 | transmission and optional free wheeling at an added price. Nash has made a feature of complete soundproofing of body and chassis in all models. The six turns up 65 horsepower at 3,200 revolutions, has optional free Wheeling at extra cost, parking lamps en front fenders, rubber insulated ghackles and synchro-safety shift tra mission. The s 0 eight develops 78 horsepower mec same wheelin sion and horsepowe the Nash OLDSMOBILE 1 Oldsmobile brings to the show an im- ‘ proved six and a new st ight. | Both lines oun celbase | o | is advanced when the velops 87 ce $100. Bodies 100d is of new de- nper is used. | —_— ] PACKARD | i new cars Packar night contin and de which cer en with a vastly im leader of the Pac of synchro-me the three forward silent, marks all also_have ride co by Packard. an wheeling. The whose ¢ 67 degre power to di eight-cyli horsepower up 74 h between are stream The same C the first 12-cylin- 5 now comes out | oved twin-six as the | A new type | which | id to be | The cars | first introduced | nger control” free > of the twin-six, et at an angle of i 0 horse- that of T 18 b | sta d eight power and horsepow The twin-six i : | to the de E different rad design mark radiator forward a with the fron axle design is and give great terproof glass all cars are and noise. ssion yeeds are cars d; 1 radiator | with a | n to a curve and merging | A novel rear height | Shat- | out and t heat, cold | > metal-covered | icated eight ance. is Pierce eylinder designed elg 150 horsepowe while the eigk The cars have operating in all transmission gear sh matic st Radiators are type design external lines, | although retain in traditional Picrec-Arrow { . are new, with s and rounded twelves, 140 and | come in 17 body styles, | in 12 body types. | mproved free wheeling, forward speeds, and hro-mesh nd an auto- | are featured. | ender, of V- Ride cont to- rting system als and the contours. Extreme body Ti promoted by the frame. Engines high-compression require anti-knock cast in two blocks. Pierce-Arrow has taken special care| to insulate against noise, hea cold and vibration. The body is lated from the frame by cork-covered| mountings, while door and body panels are felt lined and in the chassis pro- visions have been made for greater quiet. Engines are mounted in rubber, spring shackles are ball-bearing and a double muffler is used is said to be cha: h: ity box girder of the twelves and do e not | PLYMOUTH carries forward the inovation of 1931 this year as transmission Plymouth again “floating power with such improvements free wheeling. easy shift all-steel bodies, hydraulic brakes and double drop frames. “Floating power” qu-.;r» the method of supgorting the | said unit |in all popular body styles | are s and good fishing —Star Historic points, and on is by mounting engine vibra I f; in a rubb to curtail fect bal 1s conf rument pa sion, of the con: make shif per nel and ant-mesh type, is said ng easier and quieter Bodies are of heavy steel. electrically welded into one rigid unit, and in- sulating material has been freely used| to keep the interfor free of noise. The cars are equipped with & new wire steering shock eliminator, which | alds in_compensating road shocks. The four-cylinder engine develops 56 horse- power at 2,800 revolutions. The car- buretor has an intake silencer, celerating pump and air cleaner. ac- PONTIAC 1t, com- 1 in past years In the new Pontiacs are incorporated ride control and synchro-mesh trans- mission, with free wheeling and quiet second gear. The cars come in all| popular body models. The engines are said to turn up 65 and 86 horsepower, | respectively. The chassis of the cars are rubber-cushioned at 47 points. The | driver may shift to any forward speed without using the clutch pedal in the new Pontiac transmission, for lifting of m the accelerator auto- ises the {ree-wheeling . An re of a devi as the the carbure m only rication to used and motor heat is con- utomatic thermostat r and have n es. A -shaped radiator front aids in appearance, which elimination Indicator and louvre of narrow t includes twin com- par trolled by smooth and rply improvement accentuated by tie bar fenders place in is further of the head-lamp amps are on the doors are used in Standard cq trumpet hor tion tail and stoj Reo has extended this year its de- parture from conventionalily in design employing aero-dynamic_lines through fr roof and rear section of its cars Rear springs, gas tank and other chassis elements, together with crevices where dust and dirt might collect, are all covered in the new Reo 1 the mechanical side the cars are marked by an automatic clutch, which gives a form of free wheeling, available n the Royale lines, models 31, 35 and 52, and on the Flying Cloud model 25 Other features include cam-and-lever | t with anti-backlash, silent sec- | nd transmission and pressure-lubricat- cd crankshafts. Front s are | \ackled at the forward ends rear end of the left front carried in & shock-absorbing mounting. spring_is rubber ROCKNE e first introduced in December Motors, a subsidiary of Studebaker, is presented in two lines, a “65” and a "75. All models come with free wheeling, synchr ing and an automatic starter tip steering, silent carburetion, self- adjusting spring shackles and ydraulic shock absorbers. Both lines are built The regular models have five wire wheels with large chromium hub caps, while the de luxe lines have six wire wheels with two of them mounted in fender wells. Bodies eamlined, with the gas tank, rear springs and rear axle concealed by air- Zoil aprons. Convertible models are offered using a new type brace to avoid rattles. The smaller models of 110-inch wheelbase develop 66 horsepower and 60 miles an hour. The "7 line is mounted on wheelbase of 114 inches with a 72-horsepower motor. Both six- cylinder engines are rubber mounted at four points. Bodies are well in- sulated and radiators are lacquered Instruments are of aviation type. Rockne. by Rockne | 1932 STUDEBAKER Three eights and & six, on three dif- ferent wheelbases, mark the 1 Stude- baker line The President eight comes in a wheelbase of 135 inches, the Com- mander eight at 125 inches and the Dictator eight and Studebaker six in 117-inch base. There are 22 models altogether in all body styles. Stude- baker, which introduced free wheeling, carries forward this improvement which I now operates in all forward speeds and the clutch only in_starting and | The car also has automatic | in which a turn of the 1gm-i uses stopping. starting tion switch cranks the motor President and Commander lines have automatic ride control with thermo- statically controlled shock —absorbers | which adjust themselves for any con- | dition of road surface and also are| equipped with a swing shackle to pre- vent transfer of road shocks to the steering wheel. The cars have been »designed in appearance, With body lines sweeping back in an “air curve streamline effect and the one-picce | fenders are carried back in a long sweep | while the new radiator has a more wedge-shaped angle | The President has 122 horsepower, | the Commander has 101, the Dictator | has 85 and the Studebaker Six has 80. The engines are rubber cushioned, while automatic spark control is used. | Insulation against noise is general throughout the line, while metal spring covers are also standard. Windshields and windows of all models have non- shattering glass STUTZ Stutz appears with various models, both custom and regular, in three lines The recently announced DV-32 chassis too, | car | into step with the times. | new | the non-fatal accidents. may be reached by this highway. Staff Photo, Courtesy Ludington Lines. versions of the “Bearcat” “'Super-Bearcat which are nteed to do 100 miles an hour. o available is a complete group of rd and custom bodies on the new chassis. representing the latest versions of the Stut with a number of improvements over their predecessors. These include free- wheeling and synchro-mesh trans- mission. l WILLYS-ENIGHT Willys-Knight presents two different lines, both using the sleeve-valve engine. Model 95 is mounted on a 113- inch wheelbase ar comes in four body models. Model 66-D is the custom and comfort both lusively con- rries new horse- giv- s an_hour power is used in_the 6 ing top speed of 75 to straight-eight | Opinion Supported by Many Factors, Automotive Leader Says. BY BYRON C. FOY, President De Soto Motor Corporation. | Although I realize the wisdom of re- | fraining from predictions, there are several definite aspects of the automo- bile business today that so logically point toward an upturn that I feel I am conservative in anticipating a grad- ual but firm movement in the direction of better business. Many factors support this opinion. Deferred Buying. The volume of deferred buying in the last two years, the reduction of the| number of cars on the road and the depreciation of all of these as a result of wear and tear and the absolute ne- ent scheme of things are some of the factors that cannot be denied in ap- praising the future of this business. And again, viewing the future in a more positive sense, we must respect the fact that never in the history of this business, already famous for the high dollar value of its product, has the motoring public been offered the equal of the value presented in the 1932 automoblle. At the same time confidence—that | primary requisite for good business—is | cwly but surely being restored. Econ- | cmists agree that the deflation of 1930 end 1931 has adequately balanced the | rreceding inflation. Waste in industry | and laxity in management have been | corrected. We are again treading on & —the m powerful engine built by the company. Wheels have been re- duced in diameter and use larger tires. Brakes are built with larger capacity for use with free-wheeling. WILLYS-OVERLAND and V-shaped radiator, which d from under the hood. The six engine is said to develop 65 horsepower and 72 miles an hour. The car has 113-inch wheelbase, and models include five-passenger sedan and coach r-passenger coupe and roadster and -passenger coupe and roadster. The cight comes in all body styles with only minor changes. All the functions of starting the motor, sounding the horn operating the light are continued finger-tip control,” used last yea es have been enlarged and pedal e has been reduced by 30 per cent VALUE IS KEYNOTE OF THE 1932 AUTO Economic Readjustment Unparal- leled Since Dawn of Motoring Era, Says W. A. Fisher. BY W. t Fisher FISHER, Presid Body Corpo: Value is the thing this year! We shall doubtless hear the verdict on the Automobile Show expressed in variou ways, but its general drift 1s pret to boil down to this. Value cert the keynote of entire fon. | display.” At the bottom of it all. of course, is an economic readjustment unparalleled since the dawn of the automotive era— justment which has inspired more ment, expert and otherwise, than v other dozen topics of the day—but an adjustment, nevertheless, from which the public is finally going to “get a break.” Probably there has never been a time when value meant so much—when manufacturers, not only of automobiles, but of every other commodity, were go- ing quite 5o far in their efforts to raise L y i lower price. They have had to do it, of course. Persons forced to readjust their spending to keep within reduced incomes are buying only for their needs, and applying their measures of value more strictly than ever before. And even those less serious affected are regarding the dictates of good taste, avoiding the display of wealth which expresses itself in “swank,” and em- ploying some of their plenty, at least, toward relief work of some sort. It was into a greatly changed setting that the automotive industry had to plan the introduction of its offering for Always in close contadt with the ecoromic pulse of the country, motor manufacturers, months ago, fell Several of the lines, reflecting these builders’ convictions on the appropriate thing for these times, have now been out for some weeks The vdlrec(inr: of travel was straight ahead in more than 85 per cent of the fatal accidents and in 78 per cent of > according to the District of Columbia Division of the American Automobile Associatio Unusual Opportunity - For Distributors of New Automobile Specialty A automobile of another been pet successfully revolutionary. new . major fected and sold This product, time and moi now enables the' result of much spent_in research to cope with the most ser menace {0 automobile prop- v and personal safety. It lessens {dents. insures comfort and is of mportance te every, automo- bus, truck driver v product is entirely manufactured and sold by a established concern of high rat Responsible parties wh. finance themselves as w tributing_organization ar write. Only. those with record in either autom accesso- ries_or electrical specialties will be considered. _ Rigid _investication in each case will be undertaken and is likewise invited. A visit to the plant will readily convince. W. A. GIBBS & SON, INC. Delaware Ave. & Jeffrey St Chester, Pa JE———p— improvement until a “more opportune time,” it certainly is not the case this year. Has Extended Itself. The automobile industry has extended itself to build into its 1932 offerings every practical development on the. ho- rizon and it has applied itself equally to the problem of keeping prices down |to_the bare minimum If ever there was a buyers' market in the field of individual transportation, it is this vear, and although I feel that this industry will continue to set the pace for all others in the dollar value of its product, frankly I cannot envi- sion an occasion in the future when the automobile buyer will get more for bis money than he does today. I believe that the motoring public will take advantage of the opportunity, partially because they will recognize that it will be good business to grasp the opportunity to obtain the biggest dollar's worth of automobile ever of- fered. SKYSCRAPER IDEAS The box-girder type of structural steel work, which has been responsible for ability to erect buildings of 100 stories and more, s being adopted rapidly by automobile manufacturers | to stiffen the new 1932 bodies and chassis. Engineers who work in struc- tural steel, it is pointed out, know that the box section is the strongest and most rigid possible to use, even a thin piece of steel bent into a box form being able to support many times the load it could carry if it were formed in any other way. AT THE TWO NEW LINCOLNNS w Gasoline taxation came in for a lot of attention during 1931, from legisla- tors. administrators, and lastly from users, Consumption increased nearly 5 per cent to a new peak total. Rates and collections both advanced Evasions and exemptions grew large enough to be troublesome. ‘The menace of growing diversion was foreshadowed. ‘The 1931 total collection of gasoline taxes is expected to be in neighbor- hood of $525,000,000, passing the half billion mark for the first time, and ex- ceeding by almost $200,000,000 the re- ceipts from license fees. Last year was the third in which | gasoline” taxes have been greater than | the registration receipts, equalling in 11930 approximately 30 per cent of all | highway expenditures. Higher Rates General. Every State Legislature meeting in 1831 had before it the question of gas- oiine taxation. Many of the rates were advanced, some for highways, some for Seek Highcr Tolls. | trict of Columbia are still satisfied with | two cents, Missouri may soon be the only State fn the latter classification, | bound by constitutional amendment not 1 raise the two cent rate before 1938 Other legislatures have eased their | consciences by making promises of | tuture reductions. Oklahoma’s five cent | rate reverted to four cents on Decernber | 31st of last year; Arizona intends to | | | maintain & five cent rate until January | 1, 1933, when it reverts to four cents Massachusetts, now collecting a three cent tax will act on a referendum in September, 1932, which calls for a five cent tax. Whatever the rate after that date, it is to run until April 30, 1933, | and then drop back to two cents. Mon- tana looks ahead ten years to March 31, 1941, when the five cent tax is to be' reduced to three cents. Evasions Localized. Several Midwestern States enced serious attempts at ev | the State tax of “bootlegging” of blended mixtures of gasoline, kerosene and cheap distillates, and by actual fraudu- Jent practices in consignment. Other experi- asion of general treasury use. ‘Ten States bespoke an increase of | States found some evasion of the tax one cent per gallon, two States obtained | at their borders. The problem seems to two cents more; while two States tacked | be a child of 1931, perhaps abetted by on half a cent additional. {the depression. The rate of tax does | Two States—Florida and Tennessee | not appear to be as important a facto; —raised the total tax to seven cents, as lax administration, concentrated which is equal to the cost of gasoline demand and ease of sale !in many cities. A check between the United States Four States now boast a six cent Bureau of Mines figures on indicated rate; one a 5!, cent rate; ten are in | total gasoline consumption in the pre- the nickel class; 16 collect four cents ceding vear of 1930 and the United per gallon, eleven take three cents, States Bureau of Public Roads figures ! while the remaining four and the Dis- ' on gasoline taxes indicate that only a small portion of the total escaped tax- ation in that year. This is assuming that 90 per cent of all gasoline can- sumed is used in motor vehicles About 95 per cent of the gasoline tax money is used on State and country roads, for the servicing of State and countfy bond issues, or for city streets Gasoline taxes, combined with the registration taxes, were pledged in 1930 to retire 94 per cent of the State high- way bonds issued. Comparing gasoline tax collections for the first six months of 1930 and 1931 respectively, there is to be noted an increase from $6,000,000 to $10,000,- %00 in the amount used on city streets. or miscellaneous purposes, T from ‘school funds to oyster. propasa tion, the increase was from $7,000,000 to_$10,000,000 In Florida the one cent increase is all to be turned over to the general fund. In many other States there was active agitation in the 1931 Legislatures not only to increase the tax, but to use it for general revenue purposes. Exemptions came in witn their share of trouble. One State reported refunds amounting to 40 per cent of their totel collections while the 8tate of Montana handed back 25 per cent of the amount obtained by virtue of her five cent rate. The average tax collection per vehicle amounted in 1930 to $18.60 per vehick on the basis ot 556 gallons &t an &rer= age rate of 3.35 cents. The “Dainie= process” apparently caused the user to forget that he was taken for a sum 5.00 in excess of his registration tax which was paid in one lump. Faced by Dangers. The. dangers facing administration are many ‘The rates have already been increased s0 high in some instances that they actually return little more than lower rates. Use of the vehicle is curtailed. Evasion, directly, or through the ex- emption clauses is encouraged. Diversion is constant menace, ependence of State and local programs upon gasoline tax o great that every possible 1ld be taken to earmark X road e. Their other purposes cannot be consideri, the peculiarly ure of the tax levy. gasoline tax and serious. AUTOMOBILE SHOW It is priced at Detroit from $4300 for the Sport Touring. The Lincoln 8, with 136-inch wheelbase. priced from The new Lincolns are now on display at the Automobile Show. . .. With the same high standards governing the build- ing of both, the 12 cylinder Lincoln and the new 8 cylinder Lincoln are advanced expressions of the ideal of their maker . . . to build a motor car as nearly perfect as it is humanly possible to make it. The Lincoln 12 with new beauty and new mechanical refinements has an immediate appeal to those who desire the ultimate in automobile transportation. Q 3 2900 at Detroit for the Roadster, now offers the satisfaction of Lincoln ownership to a greater number of people. Both these new Lincolns are built without distinction as to mechanical quality . . . with painstaking workmanship, with careful selection of materials, and with methods of construction that have won for Lincoln the name of the precision-built aotor car o THE NEW LINCOLN STREETS NORTHWEST, OF THE V.8 AND THE LINCOLN V-12, DISPLAY AT THE AUTOMOBILE SHOW, WASHINGTON AUDITORIUM, FROM JANUARY 30th TO FEBRUARY 6th, UNDER THE AUSPICES WARFIELD MOTOR COMPANY » IN A VARIETY OF BODY TYPES, ARE 19th AND E