Evening Star Newspaper, January 31, 1932, Page 110

16 THE SUNDAY STAR, WASHINGTON, D. C., JANUARY 31, 1932—PART EIGHT. FAVORABLE FACTORS SEEN ON 1932 MOTOR EXPORT HORIZON MOTOR INDUSTRY ASKS PUBLIC TO GIVE 1932 CARS A "BREAK™ REéKON | ) ,,“;—, 2 xfix / Many Time-Tested Rules Held Beneficial YE AINT to Best Cars Manufacturers DOWN THE ROAD—Shows of Other Years. —By FRANK BECK Growing Appreciation of Foreiga Coun- tries as to Value of Motor Transport Enhances Trade Outlook. cou lies in the low-income group and only those in the upper strata of this group are potential automobile owners. Motcr manufacturers in seeking to bring the price of their product within the reach of the masses in this group. find that even a slight price reduction expands their market tremendously. To lower distribution costs which lift the export selling price of their cars far | above its domestic price. the larger | manufacturers have established assem- bly plants in many important markets, which reduce the cost of their procduct by use of local labor and material and portation of such parts as must be | wported in unassembled form at re- duced freight rates This, and other ¢Torts to make the Commerce aham-Paige Despite a numby es confront exporter and if upon g busi- rem, un- f demand mo- e not been have been years exist ictedly g soen d 10 advantages of motor transport available eco- o the masses abroad are being ren- | dered - virtually useless, however, by | the tarifi walls, which are rising on every hand to prevent reciprocal trade | between countries. Almost e lead- | nation of the world. including the ited States. has adopted a high tar- policy, and is finding it to have disadvantages | To the fact that our former custom- ers abroad can no longer sell their products to us because of our almost prohibitive duty levels, we must at- tribute much of the marked decrease in their buying power from which our exporters are now sufferir Furthermore assed governments | seeking to ba their trade or in- crease their revenue do not hesita burden our products. especiaily the tomobile, with tariff increases which | in rome cases raise the price of motor vehicles to the point where general use of them for transport and com- munication is impossible Tariff Change Needed is allowed to continue it e e con- old ones beyond useful life or and await bet- cing them E - Y] s w that s about seven 000 motor 5,000 the fled demand for ried over into 1 this tren Iy lead to virtual sto| between countries, ng of preduction unemplo t we must buy fr buy from us will » incorporated into our Gov- foreign policy, if our trade ions 1s to be maintained inflexible tariff wall sur- first link s suffering nd reduced buying power to the na- which formerly sold to us. and loymen ho are th markets The with oth The high. See Greater Revenue, emedy simple the A ened Japan about ace hel € stra- fees wi by in Americ o r ars would not b let down altoget factors, how- | but gh to allow the other 1 export thus b~ able gove the ich g b deadlock estricting ] ling the rar employed Good roads are of course necessary if motor use is to develop and in this field. at least, almost every cc the world is taking a wholehe: terest extent this country of sl wage and salz GIVIN' ER ENOUGH THROTTLE, HIRAM! SHOWING UP 15 HORSE POWER Z BY FREDERICK C. NS In words to this effect certain tions. to handicap the Every service NS during the first thousand and improved methods and breaking in new typical 1932 motorist, “I | do the job in fashicn.” ~ He stands to somel. ment of the car by carefully to follow for millions of | because of the notion cars do not need throughout the early service. | Every new piece | quires ~ special watching. | there are numerous ne | feacures with which | fully acquainted. These, | special consideration free wheeling devices, cl | ride regulators sions, not to mention | eylinder power plants. the be checked carefully duri stages in order to Avoid Early In spite of effect that m Cuba has recently completed a mag- nificent tending and re The Mexican Government reports that by Spring of 1932, American tourists will be able to motor their own cars over good roads to Mexico City It adds that within three or fou s they will be able to ¢ we all the way to Panama on the Pan-Ameri- can highway, only 2 ins unfir idly progressing with its tinental highway, which will s tremendous flood of American visiting its beauty spots ever And cve tant China hing motor wilderness to open up i glons AUTO PERFORMANCE HELD SAFETY FACTOR Agile Car Needed Today to Permit Drivers to Cope With Heavy Traffic Conditions. town In this day of crowded highways and traffic, the performance of to be regarded actor, ac- mon gen- ngested n automobile has com ess of whe X ads 15 to mob automobi ndustry to greater ency. re- | 1 | traffic and cumbersome on unemployment, or attract tou to the country—and in most cs is all of these—highways and modern transpo are oringing 1 bodies B nt advan- Packward commur n't Lo world vide rative | ance—to_engi- bile the ability to able glass and construction of ats An agile car th ease the “ins and outs” of present-day fic is an extremely safe car to drive rly, a car that can go out and ad of other cars on the road often escapes man. azardous situations Good brakes that can stop a car in direct proportion to its ability to ac- Removal of Grease Spots. Removal of grease spots from up- holstery should never be attempted with gasoline. A good grade of soap with lukewarm should be used in- stead oline tends to spread the spot and make it more noticeable water announces C. R. P. RODGERS, Inc. as distributor of tutz automobiles in District of Columbia and Vicinity, with headquarters at 1712 CONNECTICUT AVENUE North 6680-6681 Stutz Salon WARDMAN PARK HOTEL January 30th to February 3rd, Inclusive What Stutz Offers the Fine Car Buyer for 1932 The New Stutz SV-Ib—long known as the “safest car in the world,” in its most Reduced 1932 prices as Thirty- styles. selling for less modern version. much as $900 under last year's. five custom and standard body F. 0. B. prices, $2,695 to §1.0 Stutz “Super-Bearcat,” and per hour. The new lines just anneunced are undoubtedly the finest ever built by Stutz. —_their basic engineering was worked out by a group of the foremost engineers in this country. — they are produced in a plant with lower overhead than any other in the industry. —_they are better cars—in performance. beauty and safety than their 1931 predecessors. vet they sell for less money. — they are built by a company that has fought through previous depressions and has emerged stronger after each. STUTZ MOTOR CAR COMPANY OF AMERICA, INC. ARTUTZ wenit ahead in 1931; and | ———————————————————————————————————————— The New Stutz DV-32—the firet stock car employing the dual valve, double overhead camshaft principle, L than $10,000. standard bodies, including new Stutz “Bearcat” and new F. O. B. prices, §3,695 to §8,095. Lowest-Priced Stutz Ever Built—Model A—Built to Stutz standards and pre- cision methods. Never has any Stuiz been priced so low. Famous Stutz Safety features. Four body styles, each priced at $1,620 {. o. b. factory. Thirty-six custom and guaranteed to_do 100 miles they are produced under the direct supervision of a group jof America’s most eminent businessmen and indus- trialists. controlling 72 per cent of Stulz stock. —they will always be constructed for—and sold to—the group of individualists in this country, numbering in the thousands, not the millions—those men and women who know good cars. who love good cars: who choose a car as they would a personal possession—by the way it appeals to them: not the way it appeals to the multitude. For them Stutz is made: for them Stutz will continue to be made. and improved and beautified. Indianapolis, Indiana STU T Z s shiinig ahiciaid Niln 31 93727 can negotiate with | \ 1 | celerate are, of course Analyze many happen today and you will see that they faster acceleration in the emergency. I invaluable. accidents that injure driver or dented fender o have beer formance or poor of the have been avoided by a little the result constant 1.000 miles cars ngers damaged radiator of the higher of sluggish per- motors kes equivalent of priced run on a dy 500 miles RUSSELL. Breaking in the new models in the modern manner is the big job for the millions who will buy cars in 1932 bile industry warns against the adop- tion of antiquated methods which are manager is stressing closer attention to procedure adopted to give the 1932 cars a break. Acceptable Fashion. str “Unaccustomed as 1 am cars,” the most profit hand- automobile men point |he paves the way for future enjoy- breaking it in This is going to be difficult advice that any stages of of machinery re- the public ew types of tch controls, synchronized transmis- fall category of those features which should e 1 tion throughout the life of Speed. propagand nome before Have Turned Out. | mounted in the chassis, but actual op- eration in the car involves heat and other strains which may change the picture. Many new cars can be driven to nearly top speed without apparent risk to motor parts, but experience demonstrates that conservative treat- ment still is the best course. latest crea-| "7t s not unusual for some com- panies to dispose of their demonstra- tors at 5000 miles or so. These cars have been driven too fast as a rule and reflect the absence of a careful breaking in. One owner who paid strict attention fo the care and han- dling of his car when new f to buyin; v M {oung rave the | that the motor reached a peak of its i rmance ability at 25,000 miles. A acceptable | Rumber of dem n:‘};:n\d[w'\iqt.'él'.‘ (Same 10,000 miles. & Too slow driving is not good for mod- ern engines. Moderation still is the best rule. A certain emount of vari on in ha the t also is advisable car oc- casional the en- gine ting the the car r hour is engine ofl nder walls cooling. the automo- miles. N are being out. if 1932 buy modern babying" their bursts of speed v warmed up. This ~ year mechanical is not need g for better lubricati Picture Changed. too 0% Free wheeling has considerably, 2 multi- the new into 5 motorist w g the eal ure the ull satisfac- | the car car { the car. not realize was to the will stand motorist 1932 car d as > was driv- dency to second many 0 fast witn hat free I ir v g t t ure. They n free wheeling VKL the new SUPERCHARGED AIRMAN "Ol' expect some of these features in a fine car, but you won’t find ALL of them in any other car: FREE WH! ANG S\'NCR(‘)-MESH SELECTIVE R:I)E CONTROL STARTI‘—A[T(\;IATU? STARTER FULL F.I.I.H:I'I SOUND-PROOF INSULATION INTAKE .:ll,l-}\lllil( SAFET\'. VISION NO! SHA'I:TER GLASS AERT) STRE}AMLIN NG *2250 F. 0. B. FACTORY N()W. even greater and more startling than the znnounce- ment two years ago of an airplane engine in a motor car, comes a SUPERCHARGED airplane engine with PRESSURE air-cooling and SPOT-CONTROLLED temperature in the new Franklin Airman! Without taking additional power to oper- ate, the Franklin Supercharger packs the ingoing charge of gas into every cylinder EQUALLY, and in maximum quantity. Rather than sucked in, gas is forced in. No starved cylinders. No gasping or gulping acceleration. A smooth, even flow of responsive, turbine-like power, smoothing out all lumpiness and giving you a dash possible only with super- 2= e = AIR UNDER e \’J SUPERCHARGED > PRESSURE ~ — / \ VAPOR TO ENGINE — How the Supercharger Works T . L) introduces the sensation of 1932 charging. The effect is especially notice- able in acceleration and hill climbing. And now, also,comes spot-contronen temperature. Some parts of the engine require more cooling than others. For the first time in any engine each spot on each cylinder is the same temperature as the corre- sponding spot on all other cylinders —impossible in any but an air-cooled engine. As a ty pical result, valves in Franklin are the coolest of all auto- mobile engines. In the new Franklin engine a torrent of air is forced under PRESSURE to the exact spots to be cooled. Now, uniform cylinder output, maximum power and longer engine life are achieved with astonishingly improved performance. Not only has PRESSURE air-cooling made it possible to spot-control tem- perature, it also banishes worries. There is no water to freeze, boil or leak — nothing to fill, drain, mix, tighten, lubricate, replace or repair. The Airman is the only car you can drive at top speed all day without overheating or loss of power. Thousands are asking, “What does Supercharged power feel like?” We say,drive the car. The Franklin ride is unique. Franklin's improved free wheeling with syncro-mesh gears, which does not require the use of the clutch in any forward speed, and Franklin's selec- tive ride regulator, which can be easily adjusted to any degree of softness from the instrument board, make you master of any road. Noiw, more than ever, Franklin riding is like gliding. Startis — starts the engine at the turn of the key and automatically prevents stalling. Smart new bodies are gracefully streamlined in keeping with the most modern trend. New interiors, likewise, show advanced styling. Call for an appointment. Learn Franklin’s 1932 interpretation of “fine car” before you purchase any car. CALLAN MOTORS, Inc. FRANKLIN DISTRIBUTORS SALES and SERVICE 1529 M St. N.W. NORTH 2604 OPEN SUNDAY 4