Evening Star Newspaper, January 31, 1932, Page 104

10 THE SUNDAY Sl C., JANUARY e A Distinctive Tag ROAD AID NEARER | Why not a distinctive automo- bile tag for the District of Co- iumbia? FARMS AND CITIES | S three colors—red, white and blue—as a permanent color scheme for automobiles carrying District of Columbia numbers? Why not allow these three col- ors in combination to display the first distinctive automobile tag 5,000,000 Automobiles and| in the country? Motor Trucks Owned If such a tag were adopted the by Farmers. | | three colors could be changed about each year—red numbers, = blue background and white bor- der for one year; red ground, More improved roa L numbers and blue border hicles are drawing fa nd city t the next year; blue numbers, gether. white ground and red border for % . 4 . e year—but the District of Cog ac g i would always have its red, white and blue 1y not? ward oo MIARKET FEATURES OF AUTO PROMINENT Industry Must Cope With Immense Replacement Potential, Says Sales Head. BY C. W. CHURCHILL, ral Sales Manager, Buick Motor Co s of the 1932 automobile out prom tly. One is ense replacement potential iich the industry will eventually NEW PRODUCTSAD BUSIES TREN {Nothing Spreads Prosperity More, Says Automotive « Leader. BY J. T. WILSON, Vice President, ‘Nash Motors Company. None of the world’s enterprises spread prosperity faster than a major automo- bile manufacturing organization when it starts the gigantic industrial wheels rolling on the production of a new product The first expenditures to be felt in the bringing out of new cars are those in connection with the experimental work. This activity is vital to the suc- cess of the new cars and is carried on over years of time and hundreds of thousands of miles of actual tests. Labor Shares in Benefits. Labor and machinery manufactur- ers share the bulk of the substantial capital investments in plant machinery, tools and equipment for new car pr duction; an investment which runs into millions when major changes are made in the production of the cars. Multiply this investment in both the development of new design and in new plant equip- ment by two and you will realize the totals spent for both new chassis and new bodles. The next big distribution of money goes to the basic resources of the coun- S e s i Where the Mount Vernon Highway crcsses the Flats. To the left the old Mount Vernon and Richmond Highway ran AMERICANS HELD SHREWD BUYERS Seldom Ignored, Says Auto Official. BY L. A. MILLER, President Willys-Overland Co. | proyen that Americans have not lost | their time-honored shrewdness as buy- ers. When we have stopped listening to the phrases of boom times we still have | an_open ear to facts and figures. |~ Few Americans ignore real values at | low prices. Such revival of buying as | we have had in the past six months has | been stimulated largely by the lower | prices placed on good merchandise Keenly Appreciative. Most Americans are also keenly ap- preciative of figures that show the straight and simple way to savings not quite so obvious. That is why I be- lieve that even before we see a rapid upswing of general business we shall note a marked increase in new car purchases. There are a great number of cars that have done far more than the mileage normally used in the hands of first owners. They o travel in them. They every experienced autc knows that cars of a approaching the period wt wear will call for repairs and repl ment of parts Events of the past six months have| He will weigh the costs of keeping his old car in condition for another year against the down paymen: that will give him the comforts and trouble-free service of a new car during this year Final Result. ‘The result will be that in addition to the thousands of cars that must this year go to the junk heap, there will be | thousands of old cars still in running Real Values at Low Prices| condition turned in on new car pur- chases. Americans are too shrewd and far sighted not to see the cash advan- tage and actual economy of buying a new car with money that would other- wise go into the old car without in- creasing its resale value in the slightest degree. o PERMIT 52 \@_V e TheBest Oil inthe World Retains lubricating qualities at high temperatures Insures correct and depend- able lubrication in all seasons and at all speeds. Try Autocrat and learn the vast superiority it has over the regular run of motor oils. Try Autocrat the next time you need oil, and judge its advantages for —star Staff Photo, Courtesy Ludington Lines, r is the pres- | (07 45 the producers of coal and iron | O Fhwtes oo b He will listen to a few plain figures ers of buyers of | ynq gteel and glass and rubber and | on, Wwhose demands |ne many other materials used in au- | mobile production and in national and_ ditional distribution of many millio g excellence, mechanical | {omohile construction and to the 12bor | international merchandising programs.” by dealers and distributors throughout | few retailers are content to display a ness, but it goes out in the regular yand refinements to %“d“ which produces those materials. Addi- | The introduction of new automobile the world. If but one new model is le car for the introductory ale. course of business and can hardly be polntments exceed those | tional ~big investments are made |lines naturally requires a huge trans- stocked by each of say 2.000 dealers his money is certainly disbursed | listed properly as part of Sk ;}’mm has benefited | throughout” the trades allied to auto- portation expenditure and the a for example, this cost wouid run into and does its share in stimulating busi- | facturer's investment. v DODGE §IX AND EIGHT g: yourself. QUART BAYERSON OIL WORKS COLUMBIA 5228 | several million dollars; and of course tion through the intro- n w models during a_period year in which sales are ordinarily There still remains, jous future demand, Il feel with in- intensity as business condi- nue on the upgrade. extent of this coming demand realized when it is understood 00,000 more cars were added to ement potential during 1931. the total estimated re- ures up to approximately ), based on the average length le is used before gasoline 1 1s one of the best guides to the extent to which auto- 1 are used, has increased AvtoMATIiC CLUTCH with Silent Gear Selector w months. It has enjoyed ATENTED — ULLY PROTECTED her, reports from the field he millions of persons who d buying new cars during r two have done so for nomy, and not because less desire now than own a new car. It is en- ing renewed of business of continued aond FREE WHEELING Held Too Viscous to Circulate Readily at Low Temperatures. Honey, according to the Department of Agriculture, is one of the choicest and most valuable of foods and it is ¢ “doubtful if the production will reach such proportions as to ne- lus being used as an eze. s decision was probably hastened Bureau of Standards tests the mixture of two parts part water needed to - - 7 in zero weather is t00 3 B (e R 1 g = —_— ) o s to circulate readily at low tem- T m,%\‘\;‘:y; = i t mobile radiators. The | \ \ e 2 5 & o e s S ER : ound that in addition to t low temperatures the ideal ust give complete pro- without boiling away, over- heating the motor, affecting the car’s paint or varnish or giving off offensive ~ e G, IYDRAULIC BRAKES o yempyen .. SILENT SECOND E GEAR ... LOW CEN- S reeeeereereress000000000seeeeny et | } TER OF GRAVITY ... SPECIALIZED AUTOMOTIVE " . ?g}ffiififg’ .BAIZ)?VGOE: SERVICE PIECE STEEL BODIES RSN regulation and taxation of truck transportation rs and farm groups would Increased Farm Costs. 1 seriously cut into present low returns taxes on purct 4 never krown such effortless, posi- tive braking, ordinated with the Dodge separate free-wheeling unit, gives driving A new achievement Authorized Representatives: 006000000000 0009000000000000000(00000000000900000000000000000 DELCO-REMY, NORTHEAST AUTOLITE, LEECE-NEVILLE AC PRODUCTS, DELCO BATTERIES GUIDE LAMPS STEWART-WARNER TRICO PRODUCTS, KLAXON STROMBERG AND WINFIELD CARBURETORS LOVEJOY AND MONROE SHOCK ABSORBERS HARRISON RADIATORS AUTO LOCKSMITH SERVICE—KEYS FOR ALL CARS COMPLETE LINES OF MOTOR PARTS, VALVES, PISTONS, RINGS, TIMING CHAINS, GEARS, BEARINGS, GASKETS, BRAKE LINING, ETC. ACCESSORIES Buy in Washington CREEL BROTHERS 1811 14th ST. N.W. DECATUR 4220 0000000900000 00000000000000000000000000000000030000000000000 | | ] in e fortless action THERE 1s NOTHING in all previous motoring experience that will give you an idea of the hushed power, the silent, tremorless action of the new Dodge 8ix and Eight. Floating Power, that re- markable new principle of engine suspension, gives them a respon- siveness as alert and free and effortless as a yacht that takes its power from the wind. The Automatic Clutch, co- DODGE DEPENDABILITY THE NEW DODGE SIX AND EIGHT ARE ON EXHIBIT AT THE AUTOMOBILE SHOW AND IN ALL DEALER’S SHOWROOMS LISTED BELOW. control that enables you to forget the clutch pedal. When you wish to shift gears, you simply shift them ... you need not touch the clutch pedal or any other pedal. And the shift- ing lever moves so easily that it is literally true to say you can shift as casily as you turn the pages of a book. For still further ease, the brakes are weatherproof Dodge Hydraulics—of increased size and with new cast drums. You have Nor can you imagine how steadily these cars take difficult turns with their low center of grav- ity, Mono-Piece Steel Bodies and Bridge-type double-drop frames. Once you drive these new Dodge cars, your own enthusiasm will tell you clearly and decisively that you will never care to accept less in the car you buy. Your Dodge dealer invites you to take the wheel. Don’t delay this altogether new and delightful experience. The New Six Coupe 795 F. 0. B. FACTORY NEW LOW PRICES $795 © $895 1115 10 $1185 ew Dopge Six . . . Niw Dopoct Erger . . F. 0. B. Factory. Conoeniews Five wire or demountable wood wheels, no extra Low delivered prices. terms. cost. Duplate safety plate glass at new low price. Autw- matic Clutch only $8 additional on all Sixes. Cloed models factory-wired for Philco-Transitone. THE TREW MOTOR CO. Established 1914 1509 14th St. N.W. ASSOCIATE DEALERS Telephone DEcatur 1910 to 1913 Gardner-Stuart Motors, Inc. .620 H St. Kaplan & Crawford, Inc., 2329 Champlain Street N.W. T. F. Cocke Motor Co., Fredericksburg, Va. R. M. Moncure ............Quantico, Va. N.E. Trinity Motor Co. Schooley Motor Co.. . Frye Motor Co.. .. Jesse Crosby. .. Lusby Motor Co.. . Mitchell Motor Co. Silver Spring Motor Co., Inc., Silver Spring, Md. Hoffman’s Garage. . 3017 14th St. N.W. Alexandria, Va. .Leesburg, Va. .. .Manassas, Va. P. H. Maintenance Department 1317 W St. N.W. . .Prince Frederick, Md. La Plata, Md. .. .Hyattsville, Md. Pusey & Sons ".Heathsville, Va.