Evening Star Newspaper, January 31, 1932, Page 105

Q B THE SUNDAY STAR, WASHINGTON, D. C, JANUARY 3], 1932—PART EIGHT. 11 LASTYEARS LEVEL TIISM FELT | OR BETTER SEEN FOR AUTO NDUSTRY District of Columbia From the Northwest Replacement Market Suffi- Two Reasons Given for Im- cient to Equal Product | provement by Indus- trialist. tion of 1931. ‘ BY I J. REUTER, General Manager, Oakland Motor Car Co \utomobile busi- 1 am optimistic regarding the out- Viewed ook for the automobile industry. This ot Optimism is based on two simple but important factors, First: The let-down in business has covered a two-and-one-half-year period It may continue longer, but We are cer- two and one-half years nearer a than we were in the Fall of 1929. | at much is back of us. The longer curtailment lasts the more certain e are that a turn for the better is at hd. In 1928 when predictions were made of a new era in investment es and of continued industrial ex pansion I was bearish. 1 was wrong a to the immediate future, but the longer prices went up the more certain I was at a turn was coming. In the same ay 1 am optimistic of a change for better now Second: The automobile driving iblic and the automotive industry are ting the stage for a turn in the ess Individual transportation is such an important factor in our everyday life, both personal and business, that it is sity next in importance to food BY W. 8. KNT c DSEN, anager Chevrolet President and I ness e cc predict 1923 931 bot placement ma 1sure a production Industry Eager. transportation rapidly worn out as ind: consumption. gaso- consumption show that America's 00.000 motor cars burned 5 per cent more fuel in 1930 than in 1929. During 1931 the increase in fuel consumption continued almost at the same rate. Automobile production in 1928 and 1929 reached high peaks and the owners| A great many e cars will be influenced to buy | look to the automobile ew products offered in 1932. |lead American y has made tremendous | normal levels, the past several years|covery com d cars four years old are compara- | automobile industry lv obsolete when the 1932 models |dustry appears to offer the highest are considered. The industry has made | potential for recovery. Also, this in- remarkable advances in engineering dustry is so complex and its ramifica- style design and owners of older |tions so wide that its revival would must be dissatisfied with those | quic the pace of business in general when comparing_them with the of currency the busi- new designs offered. The facts, there- ding and selling automo- | where the Old National Trails lead into the National Capital. The right-hand fork is the beginning of tar Staff Photo, Courtesy Ludington Lines. Bethesda the Old Georgetown Road, leading into Alta Vista. » and car values|biles exerts an even more widespread | would you like a motor vehicle ordi- influence than either steel or railroads. | nance like that in these days of 1 ‘The automobile dollar travels farther 4 o A er dollar in_ industry and | horsepower motors and four-speed trans- missions? many factors are favorable for our in- This dustry to lead the way to improved business conditions. however, had you lived 1n North Kings- wn, R. I, in 1902, when the town or- to | dained such exacting limits on the | speed of motor vehicles over its streets Once | 0d roads MCe| Violation of the regulations called for a fine of not less than $5 nor more than $20, which as old-timers will tell you would have bought & lot of gro- cerles fore, as to car usa are favorable to a turn in the automo- tive industry students of business the industry to w tomobile toward it the get business back to more and I believe when n*-‘ people uld have to a t v 1ld it will start with the because that in- Only Six Miles an Hour Allowed in Rhode Island.. Six miles an hour over city streets and not over 10 on the open road. How cars ness GEORGE’S RADIO CO. Another Surprise from George’s Special PHILCO TRADE-IN-WEEK (February 1st to February 6th Philco’s Greatest Achievement MODEL 112X 150 11-tube model departure in and features, Tubes, 2 and A Sensational Allowance This absolute design Screen-grid heterodyne-plus, Power Tubes Tone Control. $5 Delivers Surprise Allowance for vour set is an radio with 4 Super- Pentode 4-point for Your Old Set! George's is going to make it easy for you to own one of these marvelous New PHILCOS—A BIGGER AlL- LOWANCE than you'd ever expect for your out-of-date Radio! in Tomorrow and be pleasantly surprised. Come PHILCO Long-short Wave Combination $ 89.50 Hear Europe, South Amer- ica, airplane and police calls as well as all U. S. stations with this 7-tube, Superhetero- dyne, Electrodynamic Speaker Radio. $5 Delivers Surprise Allowance for your set VISIT THE AUTO SHOW! Pick Out Your Favorite 1932 Model and Then Make Sure Georges Installs a New PHILCO TRANSITONE World's Finest Auto Radio ; ; lns(alqu Open Nights COI' ‘RADIO 2139-41 Penna. Ave. N.W. Don’t Forget George’s “BIG THREE” 1. Free Service 2. Free Installation 3. Biggest Trade-in Allowance in Town WEst 2968 Only SS Down Free Service Calls Anywhere in D. C., Nearby Va. or Md. 31 Service when you bring your set to our shop WEst 2968 would have been your worry, BUYERS OFFERED GREATEST VALUES 'Auto Industry Now Measur-| ing Progress With a New Yardstick. BY LAWRENCE P. FISHER, President, Cadillac Motor Car Co. Motor car buyers this year are offered | the greatest values in “the history of | the_automobile industry. | “'This great buying opportunity exists | because the industry is now measuring | | progress with a new yardstick. In for- | mer years the achieving of higher pro- duction records was regarded as prog- | ress. Today building of better cars is the true interpretation of the word. 1931 an Unusual Year. | public may_ well | tures of driving. | | The year 1031 will be recorded in| | the annals of the industry as an un- usual year. It will be so, of course,| | because total production of cars and | trucks was low. But the principal rea- son it will be remembered as unusual is because it gave impetus to unusual en- gineering research and development, vhich are now evident in the new of 1932 he industry in concentrating its at- tention on advancing the utility stand- ard of the motor car has not done something different. This type of ac- tivity has been emphasized during each depression. The self-starter lifted the business from one slump. Four-wheel brakes brought it out of another. Balloon tires supplied the momentum for the rise from a third Constant improvement, of course, has characterized the industry since its be- ginning. Whether business was slow or booming, manufacturers have sought to improve their product and so successf this policy that one might fully said at the first of any vear that eater value was offered than ever before. Opportunity to Orlginate. But in times when business is less the automobile builder has more op- portunity to originate and develop im- provements. He not only has more op- portunity, but he recognizes the neces- sity of increasing the appeal of his product. During the past year he has recognized such a necessity more than at any other time In engineering development, there- fore, has been the greatest activity of 1931. Manufacturing has bowed to eco- ffirst place The AMERICAN OIL COMPANY nomic conditions by lifting pressure on the channels of distribution. The manufacturer has built cars strictly in accordance with his dealers’ needs. He has brought inventories into a_ healthy condition. He has placed his 1932 ex- pectations in the hands of the engireer, and the engineer has not failed him. As a result, the year 1932 starts with more major automotive advances than any recent year has seen. Bodies and chassis alike have felt the touch of new engineering genius. ilc_ will reap the benefit. In fact, the give thanks to the depression “for the automotive advan- tages which have emerged from it Perhaps the most outstanding accom- plishments are reflected in transmis- sions. For years gear shifting was re- garded as one of the unpleasant fea- Shifting frequently was both noisy and difficult. Engineers started working on this problem, and gradually they lessened the noise and increased the ease of operation. Today transmissions have reached a degree of absolute silence and such effortless op- cration that gear shifting is simple even for a chid. Important Advances. Important advances have been made, tou, in mechanisms which assure great- er riding comfort. With the invention of the shock absorber several years ago motor car travel became much more comfortable. But there was no way of adjusting the shock absorber for different kinds of roads unless a stop was made and the adjustment was changed by hand. Today by merely The motoring pub- | | moving & lever at his fingertips the driver may adjust the absorbers for any type of road and enjoy comfort heretofore unknown. Body construction also has taken & | great “stride forward. The trend to- ward sfreamlines has been developed to an unusual degree in which beauty and practicality merge. Insulation against heat, cold and noise has been measurably improved. Interiors have been enriched and given still greater convenience, Although these are supposed to be days of economizing, the car buyer of 1932 will find that the manufacturer has not applied this policy to his prod- ucts. Any economizing that has been done finds expression in more efficient methods of production rather than in |hl~ quality of the automobiles them- selves. The year 1932 is truly a year of golden opportunity for the motor car buyer who believes in quality—and ap- preciates it Improved Windshield Wipers. Hazards due to windshield wipers stalling have been overcome with de- velopment of a vacuum pump, built in with the fuel pump, which insures posi- tive windshield wiper operation unge: all or operating conditions Good is obtained when it is needed most—at higher speeds and under the most drastic conditions of snow, mist and rain vision BUICK OWNERS Service Specials No. 1—A precision valve grinding job, with new gaskets, $9.75. No. 2—A chass $2.50. s and No. 3—Adjusting brakes 6-cylinder, $7.75; 8-cylinder, L] body Tightening Job— and clutch, thor- oughly lubricate chassis, . check differential, transmission and fill to level—$4.00. The Above Prices Are Good For But a Limited Time. Stanley H. Service 1220 19th St. N.W, Homer, Inc. Building Phone National 5800 111