Evening Star Newspaper, January 31, 1932, Page 109

THE SUNDAY INTERSTATE MOTOR STAR, B O, JANUARY 31, 1932—PART EIGHT. 15 Baltimore Highway at the District Line TRUCKS LIMITED Transportation of Passen-i gers and Commodities Held Dissimilar. BY T. R. DAH e Pre t and Secretary The transportation of passengers bus and the transportation of property | by truck are entirely dissimilar services In considering the report of ¢ examiners of the Int n on co-orc ation, this d two types of transpo arly borne in Common Carriers. nsportation, whether inter trastate, is A common Carri operatic Bus transportation is a sys- tem of transportation in many respects to railroa bus operators the times desired interstate bu: by Congress. They have ge of such a bill through the last sessions of Congress. The diffi- | | INITIAL STIMULUS NEED OF BUSINESS Automobile Shows May Be Necessary Starter for 1932. BY G. M. WILLIAMS, President Marmon Motor Car Co. It is generally agreed that any event |or combination of events that provides | business with a substantial initial stim- ulus will mark the beginning of a defi- nite and lasting march toward good times and prosperity. The automobile shows, during which the collective effort of the largest in- dustry in the country is manifest in its greatest degree, may be the starter that is so important ta business today. It is altogether within the bounds of reason |to believe that the combined selling force of many great companies, with their new models and their aggressive merchandising programs, will be a mo: notable factor in pushing general busi- ness Yut of the doldrums. \ Employment Effect. Suppose the activity generated by the g | EADERSHIP SEEN IN AUTO INDUSTRY 'Response of America’s Motor Manufacturers Cited by Industry Official. | BY A. VAN DER ZEE. General Sales Manager. Dodge Bros. Cor- poration. That America’s motor manufacturers | have responded as a unit to the Na- | tion's call for industrial leadership in |an attempt to bring about a_certain return to better times, I believe, is evidenced by the startling, value-plus creations that are being displayed at |this year's auto show. Not a Novelty. | As 1t was expressed recently in one of the leading trade journals, mobiliza- tion of its forces at the time of a na- |tional emergency such as exists today |is not a new thing for the automobile industry. Almost overnight it switched its engineering and productive genius |to the manufacturing of munitions and | combat equipment during the World | war; later, it mobilized just as speedily i [ | undone to render complete assistance at a time when the country 100ks to it for individual and national encourage- | ment. | Never before in all my years of ex- perience, and I believe other execul in the industry will concur with me in this expression, have I seen such comfort, such practicability and value as is contained in the offe of the industry for 1922. As one wan- ders through the various exhibits either as just a mere spectator or s an ectual ready-to-buy prospect, he |cannot help but sense within himself |2 feeling of desire—an urge to want to | possess immediately one of thosz new | models for his own, or for his wife and | family. Keeping the Faith. If we manufacturer e succseded in instilling that feeling into the breasts of the American people at this start of & new year, we will be glag— k ful—hecause we will thed the industry has kept the faith—that the patriotic leadership that was pected of it has not been misp People will not buy just because they are asked to, even at such a time this, although down deep in their heart they fully realize that their reluctan to draw upon their idle doll a prolongation of their personal vidual hardship. A radoxic that may seem, it i and occurring everywhe the country today All motor manufacturers, as is clear- ly demonstrated by the prices that have been established on the masterful cre- ations the industry offers for 1932, have attacked this massed reluctance to buy by acting upon the premise that even e most timid will buy normally when they are copvinced that are getting 1 nd then some—for their money nd as a gesture of patriotism automobile manufactur- ve put a limit on t expected in 1932 Unsclfish Move. ven though T say It my- iber of the motor fra- v unselfish r part and one that is de- t ne patriotic co-opera- hat 85 per cent of the popu= steadily employed and Wjoy an income and can buy In conclusion the patriotic, the moral d 1l of us who can to ) W suffering of the few permanently converted into and prosperity for all. Lubrication Hints. engine, flush t a Winter grade esent oil filter cartridge > 8,000 or 10,000 miles according to recom- instruction manual differential h Winter lubri- r cleaner. GENERATORS EXCHANGED IF NOT DISMANTLED has been in obtaining legislation § § ¢ : : 3 ‘ which was t 5 . . . | new models at the automobile shows re- | and ' just ‘as effectively for its own s Oracie and L Bureat | sulted in putting even 109,000 people |organization and expansion; and now | back to work in producing motor cars, | onee again, it is called upon to assums ve ihat bus operations should not | ack'to"work in producing motor cars, ence again, it caled upor, & zun: | EXCHANGED—INSTALLED—SMALL CHARGE ricted because of ged raillway competition, as they de: at fac! § J ® effect would be nothing short of mirac- | hyying habits of a nation at we = the use of the peop i : ; | Wous There would be a better feeling | will be successful, I am certain. The OFFICIAL (V) SAVINGS | everywhere. The buying power of | aytomobile industry will leave nothing Sm® or taxatiol 0 xatior 100,000 families—nearly half a million of motor | i > 2 people—would be restored. All indus- y bill fair to that trans- 3 ot ; 5 4 3 fries would feel the result. It would be |are being shown at this years show i J rtation agency ve s : : SR RN s like touching an electric starter of | than ever before. More companies have . of | business waited until show time to disclose the improvements they have e in their ® before Congress of the bus opera- | siness R G tors, manufacturers and others inter-| Probably the heaviest traffic comes into Washington over this route. The line can be noted by the different LD cam o t t e s trans- | Py G e : ¥ € by the different | cqpility if people support their auto- | products, to reveal the i e ome o ety H Star Staft Photo, Courtesy Ludington Lines. | Doy b Do R Fenuine | have made during the la ent Rery 9438, fits following cars: Chevrolet 1926-32, The prime difficulty in intelligently 5 i R s = 5 ~— | interest in tae things they will see. In |produce better transpor: Pontize, Chrysler 63, De Soto, Dodge 30-31, Oldsmobile, Stude- sc gul | b oii Dbl ex. | SPite of adverse conditions during the | Every company is do baker 31, Viking, Marmon 68, Marquctte, Ozkland and Roosevelt, discussing regulation of | placement to the greatest possible ex ¢ 1 i t th has been s I 193 Sont fo 1 last year or two, th are many hun- | to create widespread interes G. M. C. Light Delivery Generator trucks is that there has been so much tent, and thereby contribute its y L : 1 g y misinformation conce motor _trucl Ao e e T dreds of thousands of people who can | as displayed at the automobile BUIC S1 FMORILE i operation that the motor truck is en to the dissipation of the general de- |afford a new But w you can | We want you to go to the al e PURANT 3 : 5 e 10 metimn SR DSSE BY ROAD BUILDING AND USAGE e arcs of St &t saese, BAHCIARGE oo 60 Webl el 200 | F C R there is small reason for this misunder- | To obsolescence there is the normal re- |show. Tell you friends about the mar- | ing with vour Interest the ¢ FORD A L T 1350 standing, as the facts ———— placement arising from the seductive | velous new models you have seen. Urge | the industry as a whi S S : A Tk herati Aol m appeal of mechanical improvement and | them to attend. It will be well worth | The automabile industr Fifty other cars in proportion. Exchanges GUARANTEED same as Derabld | largest and most important new 90 days. Batterics charged for $1 if necessary. We rewind our own armatu by an ‘Industry~s Output Was 2,460,000 Units srini:) m\ff 7 m,“ Bere it ivis IRde world Normally, one out of e a Carty’s Electric & Battery Service, Inc. namely, the Bureau of : : 5 Annual Announcements. . ; the United States Depar for the Year—=8.000.000.000 More | pomor, these, reasons, therelore, L €421 s a siep toward more advantageous | Dned Sttes is consiected in so Complete Auto and Commercial Service 1608 14th St. N.W. North 0224-0225 Replacement Re ure Beibre 1L s poanlie B0 S0 | 1532 will show a substantial increase in | business practice, the automobile indus. | with the making. selling or ser e our domestic market. EXport sales decided some time ago to make all | automobiles. To stimulate t would be to help all Now is you opportunity to do that vel per cent of actual owned a ely operated 82 per cen motor trucks of the coun efore, in exactly the e passenger cars, @ by the owners of tr sport their property over Contract Carriers. Eleven per cent of the motor truck: the horse and | legal question to regulat | | y the 7 per | tor trucks | are today States of the are regulated as a mat- | law, but | that law is just 2 the States as prot discontinued | ess and be- | is probable | regulation. In other s, the carrier motor truck engaged in | ate commerce operation is al- | subject to the competition of | ct carrier trucks, which fully | protects the public as to rates and | service ar understanding of the service | peration of motor trucks sed | factual studies of the Bureau of Roads of the United States De- t of Agriculture, will go a lol question of whi if ilation i interstate commerce is necessary in the public interest in so far as common carrier motor trucks are concerned TRAFFIC ARRESTS UP IN BALTIMORE FOR 1931 r of Se- of City Regulations [ ®pecial Dispatch to The H BALTIMORE, January Although | 12,692 more pers; re z 4 1in | Baltimore during 1931 for violations' of laws t there ecrease ous violations 8 prepared by f the rious Violation red 4 eed- ing re o stop at boulevard intersections The report showed that 734011 traflic offenders were arrested in 1931, | s compared with 60,709 in 1930. Fines | year totaled $168,000, an in- ase of $7,000. Parking violations led nses, drivers being | and 32 for this | 1,981 driv caught | red w ver and 5. drivers | 1s ) stop for boulevards, compared with 2.445 the previous year During 1ast year 1664 speeders were arrested as compared with 1750 the previous year; 8982 for reckless driving and 2991 for failure to give the right of way. Ignition Pointers. Inspect wiring, ofl generator and | check charging rate, check breaker con- | tact ts for proper spacing, replace spark plugs used more than 10,000 used less than this, clean them t the gaps; clean battery ter- | ammonia ter s tion grease with vas- | tighter water level and, if ,;r:a\uy1 ine, inspect g is low, recharge. Check for cor- rect timing and proper valve clearance. With these simple but highly essential adjustments, a Winter of carefree driv- ing should be enjaged. [ship of this | erations in close check with ble | e replaced in 1932 through sheer | facture! Miles Traveled. lisntunknems sty becauss Tot ad e ia normal buyi a deficit in inventory This “de regarded as an ac- been c bank of replacement busi- during the last year ch will be released with the rubber tires conquered more of confide In b 2 1931 then ever and the elimination trade revival ported by gasoline mentally, the repla which indicate is sound. Mowever, befo) 500,000,000 more | application to the motor industry fuel were consumed be accepted, two conditions must the record year of | taken into consideration. 7 First —There must be some asst we ance that American standards of liv- Na ¢ ing will continue to permit and re- quire motor vehicle ownership on same scale as before the depression Seccorid—Artificial barriers which might tend to limit the number of peo- ple who can aflord to own or operate automobiles must not be raised have produced vehicle 26,000,000 its eggregate m 8.000,000.000 2 car and 00 miles farther in many impc t foreig arket year As a result more brand-new cars | thing—go to the automobile sh i e preceding year. g c e ver the t condition there is More Records Made. need for little concern. The desire for line consumption the | automobile ownership is almost Shed by motor ve.|versal and there is every reason to be- s Increzsed mileage trans. | deve that it will continue so, lated itself into increased gasoline tax revenue which wis used to finance a more extensive highway construction and improvement program than this| | c ny other country had ever before attempted Incompiete reports indicate that these | added tax receipts made possible thc | by Federal, State and local | f $2.400.000,000 for high- | nsion, improvement and main- | 2 almost $200,000,000 more than | was spent for the same purpose in 190 e two achicvements coming sn| ETCIENCY and Economy Ex- a period such as the one through which . pressed to Prospective Auto Buyers. 1ave just passed should convey much, not only to the motor industry, | BY ALBERT RUSSEL ERSKINE, | HEALTHY IN .S, f stry to all phases of social existence, to the find more eloquent | place that pas trucks end busses o domestie end | The automobile industry enters 1932 sically and in a heal the stories rentaliy. P facilities are ship-shape s fondbeoea ol |mndinew pr s of sing merit ities in order that they are launched upon the market. Never not be denied the use of their |in its long. glorious history has the | s tndustry functi so_brilliantly, effi- Here, we may belizve, is the guaranty | clently and economically in expressing for the fut of highway trans- |itself to motor car buyers in particular portation. |and to the transportation world in gen- Tosses Snftered | eral. The cars exhibited at the national | e g | automobile shows will themselves dem- : ls & matter of such common|onstrate these achievements and create knowledg: ha' scarcely neee e MEN- | new buying urge in the markets. tioned that the motor industry suffered | i ¥ Need of Replacements. as much as many others in so far| Many of the existing cars, number- but because of the intimate relatiol President debaker Corporat as its 1931 sales were concerned. | Compelled to hold their factory op-|ing 6,000,000 practically worn out, must market Tequitements. motor Manu-|necessity if normal transportation re- had to content themselves|quirements are to be met. More. than | 1 an aggregate output of 2,460,000 130,000,000 passenger cars and 3,000,000 s for the vear—almost 1,000.000 | commercial cars now operate in Amer- ~*]-7;mfl\m;:\(1» U~‘;l";<:mfi4 per cent | jca moving people and goods back and 4 saiihi be expectedthat this fatlire | (oriy TGstly bent on busingss, Grly of the market to yield more substan- | orees are gone from our streets and tial returns would have been most dis- | roads g heartening to motor manufacturers.| ¢ the United States a 20,000,000-car Quite the reverse is true country or are we a 15,000,000-car On the eve of the national Show | country, as some economists suggest? | they are almost unanimous in AETe<ing | out of the 6,000,000 cars and trucks | that this is one of the most AUSPICIoS | more than 7 years o and now in use, | UL how many must be replaced in 1932 is based largely upon the | pecause cf obsc 1z~<~rnvon How many | much-discussed people who own them will b2 able to ) will play in break- | buy new cars? Consideration of these | ing the frozen )am of buying apathy. guestions interests the automobile in- 1t is recognized, not only by the in- gustry The outcome will determine dustry's leaders, but by economists and | the degree and extent of its operations students of business, that sales of cars | in 1932 and inevitably bear directly and commercial vehicles during the |upon the business prosperity of the last two years did not keep pace With | country as a whole. the unprecedented rate at which they | were being worn out ‘ Betterment Effort Made. Uncertainty over future employment | By making 1932 new cars better than and income and other factors which :ver the industry has made a determined prevented people from following their | effort to stimulate new buying and re- | ment mark UICK STARTS and many of them The amazing dependability of Willard Batteries is the direct result of 29 years of conscientious working to produce the best. 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