Evening Star Newspaper, January 27, 1929, Page 117

URGES U, S A INWORLO MARKET . E. C.:Morse Declares Trans- portation Growth Is Just - “at Inception. The world continues today to be merely at the inception of a growth in its trdnisportation that is‘almost beyond imagination. We in America have learned -that progress follows its de- velopment to a degree far greater than even its most optimistic pioneers ever dared hope, according to E. C. Morse president, Chirysler Export Corporation. “It i§ fportant that America should continde ‘to assist in developing the world’s transportation systems,” he “We should also help other countties to market their products and strerigthen. * their economic position thereby increasing their capacity for buying American goods. The condition of “the export trade of these foreign countries is bound to exert an indirect influence on American pocketbooks. “We must show them that the secret of securing and holding business is by producing the best goods at lowest cost. I¢ is simply & cold analysis of how to deliver the best for the money. Urges More Imports. “Being a leader in exports America must also be a great importer. We must buy from others that they may buy from us. A study of trade condi- tions the world over reveals that peace and happiness are based on economics and not politics “Many countries I have recently visited continue to foster a wrong im- Pression concerning America, .as the United States is generally called over- seas. They consider us imperialistic, mad about mopey and machinery. Nothing is further. ffom ‘the .truth. Americans know that this country has no designs on itogy or rights of any other. The, Ui d. States, desires nothing from otheér‘Parts of tHe world except the opportunityito carry on com- merce in a peaceful 3 “There is, also, much friendly feeling toward America. The rest of the world wants to enjoy what it calls our con- veniences or luxuries, but which are considered necessities here. This desire may be met by more intensive develop- ment of trade in these various coun- tries, permitting them to absorb more and more goods from the rest of the world and at loWer prices. » % 0Old Opinions Disappear. “Nothing assists in furthering a country’s economic position more than adequate transportation. In some na- tions the railroads are forcefully op- posed to motor transport. not appreci- ating that the motor vehicle acts as a feeder to the railroads and is more ef- ficient for most short hauls. Many countries regard the motor car as being mainly a pleasure'tonvgyance, rather than a utility, but_this opinion is _dis- l&pelflng rapidly “as’ they learn" the time motor vehicles m‘mip ?meu and shipping, not to mention their con- venience and efficiency; s - o 7 d “Just as extensive use of automobiles has resulted in"a Hhe ‘system’" fof' the United Stages, 'Eusn is the motor car producing a ‘demand for’ better roads abroad. This a - sign-:ofi real) progwess. The automobile brings the different sections of each country closer together, benefits their economic position and unifies the whole world. “Human beings would rather ride than walk. This is plainly visible everywhere. They want better trans- rtation for its own sake. As they learn that it actually improves their well-being, as we in this country realize 1t does, they are demanding it and will continue to demand it for the revolu- tionary improvements which we know do accompany 6% « e e SIMPLIFIED GEARS AID WOMAN DRIVERS Their Influence.in Aute-Buying at Peak in 1928, Automotive Officials Say. ‘Women's influence in motor car buy- ing has never been so pronounced as during 1928, in the observation of au- tomotive officials, who foresee it as be- coming still greater in 1929 and the years beyond. J. W. Frazier, Chrysler sales manager, ascribes this growing influence to the fact that cars handle more easily to- day, which meafis, he'says, that women have more confidence in their ability to drive them. * S “Most women,” he continues, “used to hesitate before braving the risks of driving in congésted streets. Toddy they are finding that the, infrequent neces- sity for shifting gears, their simplified shifting when , necessary, plus ‘the speedy pick-up available in ‘modernly designed cars, remove’ mué¢h of the dif- ficulty of traffic driving. Ease.of park- ing also adds to their assurance.” Com- . fortably postured seating makes the cars equally as competent for long tours | by eliminating the fatigue formerly re- sulting from prolonged drives.” Pointing out that the number of women who drive will continue to grow steadily, Mr. Frazier says that “women's increased importance as a factor in au- tomobile sales is in line with the trend for having a second car in the garage for woman members of the household.” He ascribes a considerable share of the great popularity of the lower-priced automobiles to™ this seéond-car habit, adding that “roadsters,.coupes.and two-,| door sedans in these models are es- | pecially popular with women: In many cases the second car is primarily bought for the wife's use. Naturally, ::'xe makes the decision as to. its selec~ 0 “@'yle transténds every other factor in §s appeal to the ’z}’olnlne buyer. Buty after all,’ men and ‘women” want the jsame thing in a motor car. They wi bright and sparkling colors, fine apigarance, attractive interiors, the snc@ and zest of outstanding perform- an g and a car easy to handle and easy to Atop. “Women are becoming more motor- wise all the time. They know style and beauty when they see it. The zest of performance is coming to mean equally as much to them as to men. BELGIUM YET MAINTAINS - HIGHROAD TO ROMANCE ARLON, Bélgium (#).—An ancient Belgian custom which gives aid to lone- ly lovers is still maintained here, in the province of Luxembourg. ‘Twice each year Arlon celebrates “The Lovers Fair.” ‘The first fair is held on St. Nicholas day; the second, not long afterward, on the Thursday following the New Year. At St. Nicholas, the yourg farmer who is looking for a wife visits the fair. Blooming girls from remote vil- lages and hamlets of the Ardennes highlands who are looking for husbands also attend the celebration in large numbers. There are many means of making them acquainted. ‘When the young man has discovered the girl who he believes will fulfill his dreams, he first gives her candy. If she takes kindly to this token of affection, he treats her next with beer and sau- sages. At the post New Year fair, the young pair by custom make final settlement of the plans suggested at the former meeting and they become definitely engaged. It is customary for the wed- ding to take place within the next few weeks, . THE SUNDAY STAR, WASHINGTON, D. .C, JANUARY 21T, 1929_PART 8. Radiator:Glycerine Used in Summer Fails to Cause Motor to Overheat ‘Who ever heard of a motorist pumng kanti-freeze in the radiator in June? Yet that is what was dofie in making road tests of radiator glycerine. Bear- ing in mind that warm weather fre- quently is experienced in the middle of Winter, the glycerine manufacturers set out to prove that despite glycerine in a ©ar on the hottest day, the cooling sys- tem will operate as though filled with plain water. Results of these tests show that it is as hard for high tem- { peratures to boil glycerine away as it is for low temperatures to freeze it. The fact that radiator glycerine has been used successfully an as anti-Treeze in airplane motors during polar flights establishes its cold-resisting powers. The object of the road tests was to prove that the us2 of radiator glycerine does not cause overheating. A car serviced with the usual amount | used for anti-freeze purposes was taken Steepest hills were taken at both high out on a warm Summer day. The car, | driven at top speed, did not overheat. | and low, but the cooling system con- ' tinued to function perféctly.” Severe tests were made in an effort 0 throw the glycerine out through the overflow plpe, but it was found to stay in the radiator even better than water alone. Thermometers showed that the temper- ature of the liquid in the radiator did not vary more than 5 degrees Fahren- heit from that of plain water under similar conditions. Hundreds of other tests have been made, both on the road and in" the laboratories. Observation of the: eftect of radiator glycerine on various mate- rials showed ‘that it will not injure any part of the cooling system. Freezing tests showed that a thin glass beaker filled with radiator glycerine could be subjected to temperatures as low as 30 degrees Fahrenheit below zero without even cracking the glass. Even at lower temperatures—temperatures that car drivers will never encounter—it does not freeze suddenly and destructively as water does, but congeals slowly into a | harmless slush that will not expand and cause freeze-cracking. BUSIESS HORIZON WBENSSTEADLY iOakland Motors President Sees Lasting Prosperity in 1929 0utlook. Consideration of all the indications by which one may peer into the future of American industry leaves only one pos- sible deduction, — prosperity looms ahead, Greater prosperity than ever beforé. Prosperity—genujne, solid and lasting, according, to A. R. Glancy, “Should this deduction prove wrong, then every gauge on the gigantic ma- chine of American business is wrong,” | he declared and comments: *“Here are a few of these indications. “The 1928 crop returned the largest yield that Nature has given our farme ers since 1920. As a result it is esti- mated that the purchasing power of our agricultural population has in- creased by something like 7 or 8 per cent. . “A steady improvement has been registered in practically all branches of industrial employment. “The Nation is earning close to $100,- 000,000,000 annually and has a total wealth of approximately five times that amount. “The automotive industry, now sup- porting about 10 per cent of our popu- lation and ranking on a par with agri- culture in the creation of wealth, has “Just’ finished a year of record produc-. tion, . And it enters 1929 with a me thentum of production and sales that’ engurs well for the entire year. ¢« owe- Industries Active. “Steel, copper and many other key industries are exceptionally -active. zcor?ouu.on earnings are at a evel, S . i@ “And of equally vital importance Is the fact- that the Nation now is as- sured of at least four years of admin- istration by a President whose vast and varied capabilities probably are unsurpassed in any individual among our millions of citizens. “It is true that money rates have been high, but it is my belief that many large American corporations ar- ranged for necessary financing when low interest rates prevailed. It may be logically assumed that the higher rates.of recent months are unlikel; president of the Qakland Motor Car Co. | BUGS’ COLORS EXPLAINED. ITHACA, N. Y. (#).—Discovery that brilliant, metallic-colored insects ewe their hues to the same principie that makes colors in soap bubbles has been made at Cornell University. The colors of a bubble are due ta its extreme thinness. Films of some suh- stances as thin and as transparent as soan bubbles, but of tough texture, have been found at cm'ne§5 to overlie the bodies of many inseels, and to pro- duce their sheen. Dr. Clyde W. Mason, who verified the nature of these colors while working under, an -August Heckscher grant, found that the number of films-varied, that they appear to be very firmly ce- mented together, and that swelling or pressure which changes the thickness of the film changes its color. high exercise any substantial adverse ‘effect | upon business in general. “Business horizons - ‘are steadlly widening. The world is larger. And business is being done on an infinitely larger scale. The last five years have seen. standardization and ' integration of industry which have brought produc- tion costs sharply downward. In a ma- jarity .of cases these economies have 'been passed on to the consumer, He receives more for his money. And s his buying power thus increases, he contributes further to the aggregate turnover, quickening the currents through the channels of trade. Bank clearances and the growing tonnage of freight carried by our railroads reflect the accelerating business pace resulting from these favorable factors. Machines Cut Costs. “Science, discovery and invention have contributed mightily to present prosperity, and in fio direction has-this been~ demonstrated more emphatically than in the autorobile industry.- A new process is invented-which performs @ factory. operation in a few seconds less time; a new machine is developed that does a certain job more accurately or at a slightly lower cost. 4 new mac or the npew process is adopted ‘immediately, - Be- cause, multiplied by immense produc- ton, these few seconds or. those few cents or that slight gain in quality as- sume such tremendous: proportins: that replacement of the old by the new be- comes highly imperative. “The automotive industry, now gen- erally recognized as the most accurate barometer of American business con- ditions, in 1928 eclipsed its best pre- vious record with a total production of something like 4,600,000 units. And it should establish a still higher record during 1929. For in addition to the demand from those who in 1929 will buy their first automobile, and the de- mand from the sharply increasing num- ber of multiple car families, and the -demand from the rapidly expanding foreign field, the American aytomobile manufacturers now face the greatest domestic replacement mfarket in the history of the industry. “Must Replace Cis: ‘According to figures ecompiled by the National Automobile Champer of Commerce, our American ahd Canadian factories produced 16,832,138 passenger cars and trucks during the years 1923 10 1926, inclusive. These vehicles, rang- ing from three to six years old, now have attained the age at which they soon must be replaced by cars of cur- rent production. This demand, to- gether with that occasioned by the need for scrapping thousands of cars of even greater age, should provide manufacturers with a record replace- ment market. “The pld bugbear of an automobile saturation point apparently has disap- peared in the face of magnificent road construction programs, . The Nation now builds about 40,000 miles of new highways every year. “And as the cou try continues to present larger and bef ter road. facilitics, the demand for au- tomotive transportation will ‘show a ‘corresponding increase. . “Meanwhile the export market also continues to grow. American auto- motive exports have doubled during the last five years. Gradually but with inevitable certainty, the automobile is displacing the ancient forms of trans- portation that have served the world for countless centuries. One hundred and seven countries now buy passenger cars, trucks or busses. Last year this market absorbed more than 650,000 motor vehicles, or 10 times the number of automobiles that the United States produced as recently as 1908.” Houdon's Statue Safeguarded. RICHMOND, Va. (#).—Houdon's famous statue of George Washington now stands beneath a strengthened and fireproof dome. The Virginia General Assembly saw to it that a modern touch was given the State Capitol, de- signed by Thomas Jefferson, to assure protection to ‘one of America's most valuable 3% treasures - EUROPEAN ROADS Touring Conditions Abroad Are Growing Better, Says Packard Official. With roads being constantly improved | and nearly all touring conditions grow- ing better, Europe offers a real oppor- | takes his car abroad, says G. S. Platt | European district manager of the Pacl | ard Motor Car Co. in a letter to- the | Packard factory. Mr. Platt travels over | practically the whole of Europe calling on automobile distributors and uses his l':’lal’ almost exclusively for transporta- jon, “Motorists who revel in spaces of America are finding equal marvels in a couptry of much smaller compass—Europe,” 'Mr. Platt wrote. “Now that steamship lines are making it incredsingly easy to take your car across the Atlantie, the undying scenery of centuries and the histerical haunts of art, literature and the drama are be- coming well frequented shrines for American - .maetorists. And _all are reached over highways much 'improyed. “True, all the roads are not boyle- vards; but the really ambitious rpad programs ¢f the various Eurapean cotn- tries already assure, the motorist of pretty good going from the English Channel 'to Budapest. Kven Spain, hitherto ‘shunned by the motorist, now is buliding. 6,000..kilometers- of rag! roadbed to be known as the Circuit Na- tional. “The bugbear in the minds of many about driving to the left in England, BECKON TOURISTS | tunity for' the American motorist who | the open | | | | | {turn to London; Austria, Hungary and Czechoslovakia is | proven to be merely a bugbear to ane | who makes the experiment.” Five min- utes of hard thinkin, all that is re: quired to set’ your-a: atic actions b the left. The writer has had to change four times during a single day. “It is difficult to rate the joys of | European touring with enough enthus- | In touring by car the'traveler | iasm. sees and knows the countries through which he passe by train they flit by so fast the traveler only knows those placés where he stops. “If you land in England, either at Liverpool or Southampton, you can tour through some of the world’s lovelldst scenery. From Liverpool south to Here- ford and Gloucester, taking in the beau- tiful W'ye Valley and Tintiren Abbey At Gloucester, if in a hurry, you can otherwise continue | south and see Bristol, Wells, Glaston-| bury and Cheddar, turning back to Lon- don through Salisbury. From Southamp- ton you can motor direct through Win- | chester and the Hampshire Hills, or alopg the dunes of the South Downs to| Brighton or Eastbourne. France Offers Beauty to Autoist. “Landing in France offers the same| interesting contrast if you will forsake the train for a touring car. Take the trip from Paris to Barcelona—and how few tourists are aware of the fact that Barcelona is worth visiting! From the train the traveler can get a flecting glimpse of Carcassonne or Perpignan and the rest of France is passed in the night. The motorist will make the same irip and come away with the bowing acquaintance of Orleans, Chateauroux, Limoges, Montaubon, Toulouse, Carcas- sonne, Gerona and the wonderful Cata- lan_coast. w4 “In no country is the difference so marked " as n Switzerland where the train goes where it must and the motor- ist where he will. There is no sport in the warld with a greater ill than driving tn the Alps or Dolgdites. You not only: have the pleasure of skillfully conducling a car along winding and perfect roads, but also the heart-stop- ping thrill of a magnificent scene when the top is reached. Descending a pass % AMERICAN OIL COMPANY Aflisted with Pan American Petroleum & Transport Company General Offices: Baltimore, Md. PROSPEROS YEAR Relief of Farmer Would Boost Business, Says Motor Leader. “Prosperity is ‘a. reigning factor in this country of ours:today and there are numerous evidences of it on every, ide. The country is prosperous and to a degree seldom before experienced in its history, and there is no reason to believe it will be otherwise during the next 12 months or more. Wages are relatively high, and in the increased buying power of the people, brought about by higher wages, and its effect on hoth the manufacture and sale of commodities produced in this country is seen one of ‘the chief evidences of prosperity. Retail sales in many lines of business are showing unheard-of in- ereases, indicating that-money, in spite of temporarily high call rates, is, gen: erally speaking, plentiful for busines: requirements,” so comments Russell E. Gardner, jr., president of the Gardner Motor Co. “Legislatior. looking toward the al- by motor is also a glorious breath-taker hard to descrbie. “There are so many other places best appreciated from the motor that it would take many pages to tell their beauties. Suffice it to ask if the sea- soned traveler by train recalls as much as the motorist can tell about Verdun, Metz, Luxembourg, Bern, Innsbruck, Carlsbad, Andernach, Badajos and Santander.” leviation of the agricultural problem, has either been planned or is under way, and doubtless much of it will be enacted. The enactment of measures toward the solution of the agricultural problem will benefit the entire country, as any legislative measure that actually helps the farmer to solve his problems helps business and industry generally |and is usually reflected in increased business and industrial activity. “There is nothing particularly alarm- | ing about the credit situation to war- rant other than an optimistic outlook; in fact, there is every reason to believe that the credit structure upon which rests the bulk of this country's busi- ness will continue to be administered upon the same safe and sound Ameri- can principles as have characterized its operation in the past. “The political situation has, to all intents and purposes, been settled definitely and to the satisfaction of a majority of the American people, so | that the uncertainty as to the outlook | for business, apparent during election | years, is removed, and American busi- ness and industry is forging rapidly ahead and its future is being planned upon a definite course. “Export possibilities for American merchants and manufacturers rapidly are increasing, despite terrific competi= jority of foreign countries upon prod- | ucts of American manufacture. In re- | cent years the export business on Amer- ican automobiles has grown by leaps and bounds, despite wellnight finsur- mountable obstacles, and today is upon a firm basis. “The automobile industry is perhaps | enjoying today the most favorable posi- | tion. known since its inception some 25 years ago. The uses of the automobile are multiplying with such rapidity that factories generally are hard pressed to keep production up to demand. Today the automobile Is a necessity. With 1928 probably breaking all records for automobile production, the industry is continually * increasing its replacement market to a point where a very large | tion from foreign business and industry | |and the heavy tariffs levied by a ma- | b4 T e e s i = e GARDNER PREDICTS annual production is practically assured. “If the njuch-talked-of saturatioh point in the production of automobiles should ever be reached, the industry would still have an endrmous replace- ment market, which alone would un- doubtedly ‘keep its factories busy. In my opinion there will be no suturation point as long as the automobile re- mains & necessity to the happiness and prosperity of the American people. The automobile is undoubtedly here to stay becaue it is the most universally used and effective method of ground transe portation yet devised. As such it affects the lives of all people every day of the year. “American families are increasing at the rate of about 400,000 per am:um. In this enlightened day the members of these families are assurcdly all po- tential buyers of automobiles. What' more, many of these families will nat be content with one car, but will insist upon two or more cars for the use of the family. So the industry has the great possibilities offered it in this an- nual increase in families, plus the al- ready created, tremendous replacement business distributed over approximately four and one half million automobile owners, to look forward to during the next 12 months or more. “The year 1928 closed with more in- dustries and more individual compantes in a strong position than at any time in recent years. I expect that in the first half of 1929, at least, trade vol- umes will reach levels higher in the aggregate than were achieved in the same period of 1928 Pays $10,000 for Cow. REGINA, Saskaichewan (#).—Pro- ducer of 26,396 pounds of milk with 1,080 pounds of butterfat in 305 days, the Holstein Friesian cow “Canary Korndyke Alcartra,” owned by Ben H. Thompson of Boharm, Saskatchewan, and world champion in her class as a butterfat producer, has been purchased by the Saskatchewan government de- partment of agriculture for $10,000