Evening Star Newspaper, January 27, 1929, Page 113

THE SUNDAY STAR, WASHINGTON, D. C: JANUARY 27, 1920-PART &' ADvA NC FEATYUR gsn Here is a challenge that rings with fulfillment. Its bid is to all who would own the best, and no car is excepted. In Fast Getaway —against the champions of any price class. In Speed—any- thing the road offers up to 70 miles an hour. In Endurance— 60 miles an hour all day long is being proved by thousands. In Hill-climbing—give it the hardest task you know. In Size and Roominess—match with big cars of large passenger capacity. In Appearance and Smartness—compare it with the costly cars, in which high price is paid for just those things. In Economy — against small light cars, whose chief appeal is economical operation, and which do not contend for performance distinction. By tens of thousands motorists are accepting the Essex challenge in demonstration tests that decisively prove folfillment. Beyond its brilliant new power, and 70 mile an hour - performance there is a wealth of comparison to high- priced cars, in fine detail, fittings, and operation advantages. The new bodies are larger, roomier, more beautifully finished and smartly equipped. Driving ease is im- proved by even easier steering, quiet gear-shifting and greater motor smoothness. Four hydraulic shock absorbers add further to famous Essex riding ease. And there is mental as well as physical security in the new type double action four-wheel brakes, which are weather-proof and respond uniformly to the lightest pressure in any weather. These are but a few of the 76 advanced features which a million Super-Six owners are appraising in Essex the Challenger. Come examine and drive it. It will not only win your endorsement, but challenge your ownership interest against any value that motordom may offer. Hear the radio program of the “Hudsen- Esscx Challengers’ Every Friday Evening LAMBERT-HUDSON MOTORS CO. DISTRIBUTORS—PHONE DECATUR 2070 Cor. Fourteenth and R Streets N.W. Service Station, 24th and M Streets N.W. METROPOLITAN DEALERS I. C. Barber Moter Co. Schultze’s Motor Co. 2917 14th St.—Col. 3747 1496 H St. N.E. (Cor. 14th & Col. Rd.) Howard Motor Co. Cor. R. L. and N. J. Aves. N.W. Tel. North 456 Saunders Motor Co. Universal A;:to %o., Inc. 3206 M St.—West 144 Phone Lincoln 6265 Ry Neumeyer Motor Co. 1344-48 Conn. Ave.