Evening Star Newspaper, January 27, 1929, Page 108

Wiat is Real Pro gre\s'J : s7? A statement of General Motors’ po/z'cy. by Alfred P. Sloan, Jr., President "Tii1s week the public is visiting the Automobile Show to see new models. Suppose you could drop a curtain over the 1929 Show and raise it immediately upon the show of last year. How vividly the progresswe changcs would then appear! Go back ten years, or five years, or even three, and the contrasts are amazing. So fast have the improvements followed one another that every year has offered you more for your automobile dollar—in performance, in comfoft, in safety, in beauty and in style. Never was that fact quite so impressive as in the cars now on display. This is real progress, and inevitably General ~ Motors has been a leader in it. You cannot have hundreds of engineers, in one organization, think- ing and working day and night, without knowing more about making automobiles than was known the year before. You cannot have great Research - Laboratories, the Proving Ground and the un- matched resources and skill of Fisher Body with- out developing constantly better processes and ’ new ideas. The patronage of the public makes possible all this machinery of betterment; so the public is entitled to each improvement as promptly as it has been proved. In this way came the self-starter, the closed body, durable Duco finish, four wheel brakes. By the same process one of the remarkable feats in industrial history has just been effected: Chevrolet has been transformed into a six-cylinder car within the price range of the four — almost overnight. Similarly, the new brakes and transmissions of Cadillac and LaSalle are a fundamental improve- ment; while the new models of Buick, Oldsmobile, Oakland and Pontiac all represent values that could not have been offered before. : Such progress, born of the inherent ambition of an organization of active minds to do better and to give more, is of benefit to all. It offers you more for your money with each succeeding year. It gives you more value for your present car when you trade it in. This is real progress. This is our policy. e ol ALFRED P, SLOAN, Jx., ik Presidemt GENERAL MOTORS A car for every purse and purpose” CHEVROLET » PONTIAC » OLDSMOBILE ;+ OAKLAND s BUICK s LaSALLE » CADILLAGC r A/ with Boafyinufier GENERAL MOTORS TRUCKS.» YELLOW CABS AND COACHES FRIGIDAIRE—The Automatic Refrigerator '+ DELCOTLI'GHT Power Plants. + Y, Water Systems GMAC Plan of Credit Purchase