Evening Star Newspaper, December 16, 1934, Page 72

F—6 THE SUNDAY STAR, WASHINGTON. D. C, DECEMBER 16, 1934—PART FOUR Radio Listeners Prefer Announcements by Men|: Harvard Laboratory Reveals 95 Per Cent of Audiences CiVCS preference to Stronger Sex. BY THE RADIO EDITOR. ADIO listeners have their likes and dislikes, and lots of them, out there is one place where they shake hands and agree— men announcers are more to be desired than women. Out of the laboratory of the psychologist this conclusion has just come, reinforced with figures indicating that 95 per cent of listeners want their announc- ers to be members of the stronger sex. According to studies conducted by the Harvard psychological laboratory, and reviewed by Douglas McGregor, a graduate student, writing in the Harvard Alumni Bulletin, the psychol- ogists learned a lot of interesting facts about the 65,000,000 persons who lend their ears to the loudspeaker With more or less regularity. They not only discovered the oft- suspected preference fgy male an- nouncers, but went three or four steps further into the anatomy of the radio audience and dissected there- from the reasons why this should be the case. Take ihe manner of delivery, for, example. The probers into the habits of radio iisteners soon discovered that women are inclined to “put on airs” when they realize that a good sized audience is taking in their verbal offerings. In the language of the laboratory technicians, women speak- ers are inclined to affectation. Quick to See Affectation. Right there the psychologists de- toured into another interesting con- dition. They found that people are quicker in discovering affectation in the voices of their own sex than in the other sex. Obviously, then, wom- en iisteners will see through the af- fectation disguise of feminine an- nouncers faster than the opposite sex. But there are still more reasons back of the preference for male an- nouncers and the university doctors dug them out of the piles of facts and tancies that groups of listeners turned in after they had served both as suojects and objects of experi- menis. They brought to light the conclusion that male announcers are liked better because their voices are Pitched lower, and therefore more per- suasive, especially since they carry better over the air, into the radio set, and on out to the listener. Lest any one figure that women are a total loss, the probers into the radio audience’s inner mind want it to be known that there are two sides to the question. The other side, it seems, is that despite their compara- tive unpopularity, women announcers have more attractive voices than their brothers of the opposite sex. From this the experts deduce that it isn't the quality of the voice that makes | for popularity, but the characteristics zeferred to a few paragraphs ago. And with more factual basis than chivalry, the scientists brought to light the radio audience's preference for women when poetry and abstract | material are broadcast, a choice be- | lieved to be due to the inherent ro- | mance that lies behind the feminine voice. Obtained “Average Group.” On the other hand, male speakers are preferred for programs which in- clude weather and news reports, po- litical talks or advertisements. In conducting its experiments, the Harvard Psychological Laboratory, which has been a pioneer in this type of radio research, set about to get an “average group” of radio listeners with the idea of watching how they reacted to different types of broad- casts. For example in one of the ex- periments 80 people were engaged to spend an hour a day for seven days in the laboratory. These 80 served the same function #s the medical student’s mice or guinea pigs, and they sat in a hall listening to loudspeakers carrying programs from another part of the building. ‘The material to poetry. Each of the subjects had a little book which contained printed questions and when each experiment was concluded, he wrote answers to the questions. * k% % ) ROMISED as one of the radio de- velopments of the new year for listeners in the Middle West is a new network, to be keyed from Sta- tion WCFL, Chicago, operated by the Chicago Federation of Labor. Affili- ate Radio Networks, Inc, is the name adopted by the organization, which claims a line up of 15 stations, and which plans to inaugurate its chain service about January 1, serving Illi- nois, Wisconsin and Indiana at the | outset. During 1934, two networks, both regional and coverage, got under way, one of them with Nation-wide aspir: tions. One was the American Broad- FOREIGN SHORT-WAVE STATIONS CITY. Barranquilla . Berlin Berlin Berlin . Berlin Brussels . . Buenos Aires ....... .YV2RC ".LSX Caracas .. Caracas .. Eindhoven Geneva ..... Guayaquil ... Hulzen'. oo 0enssss o PHI Jeloy .. Lisbon . London . London . London . London . London ... London . London . Madrid . Melbourne Moscow . Moscow . Paris . Paris . (Pontoise) «....(Pontoise) Paris .. Rabat . Rabat ..... Riobamba . Rio de Janeiro. Rome (Pontoise) ....CNR Sydney ... included | everything from advertising matter | STATION. MEGACYCLES. casting System, with nearly a score of stations along the Eastern seaboard |and extending to the Middle West. | The other was the Mutual Broadcast- | ing_System, linking four large sta- | tions—WOR, Newark; WGN, Chicago; | WLW, Cincinnati, and WXYZ, De | troit. The former plans national de- | velopment on a gradual scale and ultimately hopes to become competi- | tive with the two major chains, while | the Mutual organization apparently is content to perform a “major city” | network service. ‘The newcomer in the field, Affiliat- | ed, was scheduled originally to begin | operation this Fall. For unknown | reasons, its opening has been deferred | several times. One of the guiding heads of this organization is Ota | Gygi, who was associated with Ed Wynn a year ago in the ill-starred attempt to launch the Almagamated Broadcasting System, which failed after a few weeks of operation. ¥ ok X X NEW technique in the presenta- tion of dramatic programs on the air will be demonstrated for the first time in a broadcast over an N. B. C. network Thursday The play will be “The Cottinghams’ Last Banshee,” by Francis Wilson, N. B. C. staff writer, which was heard | over the network a few months ago as a straight dramatic offering, with incidental music used only to bridge the scenes. In the new version music will be used throughout as a back- ground accompaniment and choruses | will cover the changes of scene and at the same time advance the action of the plot. Tom Bennett, radio composer and arranger, has written a complete original score for the broadcast. The spoken drama has been cued to the music throughout to build up the ten- sion to its climaxes and to accent the high points of the action. Lyrics to be sung by the chorus between the scenes will add color to the play. AIRWAY § 0 S WAVE WATCH IS ORDERED | 96.5-Meter Band to Be Tuned In Constantly by All Stations in Plane Network. Just as all ships must have a radio receiving set constantly tuned in on the SOS or distress calling fre- quency of 500 kilocycles (600 meters), | so all of the radio stations of the De- partment of Commerce’s vast airways network, after January 1. will be re-| | quired to maintain a watch on the| frequency of 3.105 kilocycles (96.5 meters). Orders to this effect have | receivers are being sent to all sta- tions. It is contemplated that all two-way plane-to-ground communications with airway radio stations will be con- ducted on 3,105 kilocycles as soon as all aircraft are equipped to use this national calling frequency. The plan is to have ground personnel follow all communications involving aircraft in | flight over their particular sectors of | the airway so they can follow the progress of the flights and anticipate the requirements of pilots as to weath- er information and ground service. The Federal airway radio service will co-operate with the private trans- | port lines and their stations in estab- lishing and maintaining this new | service. Ships throughout the world use the 500-kilocycle channel to call one another or to call shore stations, then upon making contact shift over to less crowded channels. Thus a constant watch is maintained for dis- | tress calls which naturally will be sent out on this common wave length. When an SOS is flashed, it is the | law of the sea that all other traffic on that wave stop so that contact| can be maintained with the vessel in| distress. The reservation of the 3,105- kilocycle channel will do the same for | aerial navigation that the 500-kilo- cycle channel does for maritime navi- gation. |DIONNE BABIES ON RADIO plets to Make Debut on C. B. S. Thursday. The most famous babies in the world—the Dionne quintuplets of Ontario—will make their radio debut over the coast-to-coast networks of Columbia and the Canadian Radio Commission Thursday from 8:15 to 8:30 p.m. | Quintu; | HOURS. 10 p.m. to 9:15 p.m. 11:30 am. to 10:45 p.m. 30 to 10:45 p.m. 2:45 to 4:15 pm. 9 to 11 p.m. irregu- larly. 5:15 to 10 p.m. 5 to 9:30 p.m. 8:30 to 10:30 am. Mon., Thurs, Fri; 7:30 to 10:30 a.m. Saturday & Sunday. 5:30 to 6:15 p.m., Sat. 5:45 to 8:00 pm. Sun.; 9:15 to 11:15 p.m. Tues. 8:30 to 10:30 am. Mon., Thurs., Fri.; 7:30 to 10:30 am. Sat. & Sunday. Noon to 6 p.m. 3::;%_',0 6 p.m. Tues. & 1. 6.45 9.57 15.20 6.02 11.76 10.33 10.35 6.11 6.15 15.22 to 15 1o :30 6 5 8 5 5 £} - S o byt 2 8 8 0 10:45 am. am. g R g s *5008&388 e i = 8 ol 7 am. Sat. ,.10 to 11 am. day. 28 B8 e o ! L3 WHN B OB o« [ o Sap m., 10 to 12 = a8 p.m. Sun. am. Sun. .m. Thurs. 6:15 p.m. 6:30 to 8 p.m. Mon- day, Wed. & Fri. 1 to 3 am, 4:30 to 8:30 am, 9 to 11 a.m. Sunday. g8 D er L 6 e, 85888u e ;©ara P S = | e Betty Winkler N. B. C. productions. Her best known role is that of “Marcia” in the Betty and Bob sketches, which originate in Chicago. In the inset is An- nette Hanshaw, singing star of the Caravan program on Columbia. She Singing and Dramatic Stars Featured on Big Networks sings twice weekly with Glen Gray's Orchestra. On the right is a new photograph of Jessica Dragonette, golden-voiced N. B. C. star, who, in addition to her regular weekly broa special programs. dcasts, has been booked for several e CApPITAL's RADIO PROGRAMS Sunday, December 16. AM[ _ WRC 950k | (Copyright, 1934) MAL 630k | WISV 1,460k Eastern Standard Time. WOL 1,310k |AM. | 8:00 |Bradley Kincaid 8:15 [Melody Hour 8:30 SR "Tone 79:00 A Capella Choir 9:15 | - 9:30 |Peerless Trio 45_|“This 'n’ That™ |Brans Moments of Melody Ona Pictures Elder Michaux “ combe Choral 8:00 | 8:15 8:30 8:45 Bus |At Aunt Susan's 9:00 9:15 9:30 9:45 American Family Federation of Churches 10:00 |Radio Pulpit 10:15 SaE 10:30 |Air Sweethearts 10:45 Mexican Orchestra | |Southernaires London Program Church of the Alr |Labor News Review |Between Bookends Th “The 11:00 |News-Vagaries i 11:15 |Sons of Pioneers | 11:30 Maj. Bowes' Family 11:45 Samo Musical Interlude stening Post String Quartet Ailing House” o = |Tabernacle Choir ver Serenade i & 10:00 | 10:15 | 10:30 | | 10:45 | 11:00 11:15 | 11:30 11:45 Arthur Gutow Meditation In Psalms | Church Service P.M. AFTERNOON PROGRAMS. PM.| 12:30 Sunday Serenade 12:45 | S 12:00 Major Bowes' Family i"Gfigm'xc Pictures” out from Washington, and spare | 12:15 2 Lo, I Tece . & |Chicago Round Table Tabernacle Choir Romany Trail |Lucille ce Fergus 1:00 | | Mus 1:15 | 1:30 ‘Sumriu Party aEAs || Dale Carnegle Dr. Daniel A. Poling all of the Air Church of the Air Wi e “Little” Jack Little |Pat_Kennedy 12:00 12:15 12:30 | 12:45 | 1:00 | 1:15| 1:30 1:45 | Church Service Midday Idylls Musicale on tan Band Canary Opera Melody Musketeers Church of the Air 00 Song Garden 2:15 |Spires of Melody 2:30 | The Commodores Radio Anthony Frome Bob Becker Lazy Dan Theater Music Hall 2:00 | 2:15 | 2:30| 2:45 (Church of the Air Old Favorites Joe Brown's Kiddies 00 |Sally of the Talkies it A 3:3 3:45 | 5 0 (Musical Romance Radio Theater Sunday Vespers NCY. Philharmonic 3:00 3:15 3:30 3:45 Joe Brown's Kiddies Radio Voices Melody Moments 00 (Rhythm Symphony 4:15 | & 5% 4:30 Harry Reser’s Crew 4:45 Dream Drama Sherlock Holmes Morton Downey S0 “ “« . Philharmonic Father Coughlin 4:00 5:00 |Sentinels Serenade BBl el 5:30 | 5:45 | P.M. Roses Tony Wons Radio Explorers Program Crum Terhune Dog Drama and Drums |Open House EVENING PROGRAMS. it and Sanderson Catholic Radio Hour PR 76:00 |National Catholic Hour |William Hassell, pianist Simons Concert Band 6:15 | 6:30 45 Triolis “Grand Hotel” Music by Gershwin “Smilin’ Ed” McCor Voice of Experience ans Music—Sports Review John B. Kennedy |King's Guard Quartet Wendall Hall | Jack | 7:15 i |Joe Penner The O1d Timer. Arch McDonald |The White Fleet Benny Mrs. F. D. Roosevelt |The Watchtower Jerry Blaine's Orchestra nnell Joe Buck's Orchestra |Among the Nations i |Soiree Musicale Jan, ;Yudsrmd Jerry Opera Guild Sympl hony Concert veninz Sunday Eveninz Hour N. Y. Concert Symphony )" Merry-Go-Round | Familiar Music [ | Hall of Fame Variety Show |Silken Strings Walter Winchell Armand Girard Royal Dramas Evening Album American Fireside Headliners | Alexander Woollcott “English Coronets” |Carols of All Nations L Wayne King's Oroh, Senator Norris ) [*K-7" Drama News o Seas Emil Coleman's Orch. [ Cherniavasky's Orch. Hockey Game Harry Hirschfield Builetins Crawford Jack Little’s Orches Sign EARLY PROGRA ofr Beauty That Endures Leon Belasco’s Orch. Al Kavelin's Orchestra Henry Busse's Orchestra Frank Dalley’s Orch. |sten off tra 'Sign off I Sgn O e MS TOMORROW. Elder Michaux Sons of Pioneers |Anson Weeks' Orch. 7:30 (Jones and Hare 7:45 [Romance and Melody King’: Barnyard Philosopher The Getter Upper |Sun Dial s Men . - “ - [Musical Clock “« - "8:00 |Bradley Kincaid Morni 8:15 |Don Hall Trio 8:30 |Cheerio 8:45 William Meeder The Sizzlers ing Devotions Sun Dial |Musical Clock ) |Morning Mail Bag News Betty Lane Eva Taylor Breakfast Club Bulletins Sun Dial Movie Reporter Modern Minstrels Woman’s Hour Top o' the Morning Vaughn De Leath Bernie Dolan, pianist Police Flashes Caroline Baker Johnny Marvin Clara, Lu 'n’ Em Air Sweethearts 10:45 |Aviation Program ‘Ward {Vienn The Tony U. S. Navy Band e Harvest of Song | Today’s Children Bavarian Orchestra Bill and Ginger Savitt Serenade Radio Interview and Muzzy ese Sextet Household Exchange Varieties “ Helen Board, songs |Ray Nobles' Music Memories Garden Fats Waller Connie Gates Honeymooners Wons |Tony Cabooch Morning Parade Rhythm Melodies |Ben Alley Igor Gorin Honeyboy idday Melodies {Farm Merry Madcaps b Listening Post Charles Sears Voice of Experience 'The Gumps and Home Hour |Serenade AFTERNOON PROGRAMS. Dick Messner’s Orch. |Eddie Pryor’s Orchestra Here's How |Will Hollander's Orch. 12:15 12:30 12:45 P.M. |Two Hearts in Song |Arthur Smith |Rex Battle's Ensemble Fnrm; La Paree Orchestra Music Guild Allan Leafer’s Orch. [Esperanto Serenade Pat_Kennedy and Home Hour 1:00 1:15 1:30 45 1: Hollander’s Orchestra Shut-In Hour Bergere's Orchestra Ragamuffins : Revolving Stage |Vic and Sade Rick Music Guild Smackout School of the Alr rd Maxwell i The French Princess Helen Trent’s Romances| Varieties B Cheese Club |Ma Perkins \Dreams Come True |Woman'’s Radio Review e “Your Hostess” Cordell Hull Ebony Keys Dorothy Atkins Sports Review MAJOR FEATURES AND PROGRAM NOTES. “Madame Butterfly” will be pre- sented by the Opera Guild over WRC at 8. Elizabeth Rethberg, soprano, and Joseph Bentonelli, tenor, will sing the leading roles. Morton Downey will begin & new radio series on WMAL at 4:30. Paul Althouse, tenor; Marek Wind- 1 heim, tenor, and Emanuel List, basso, will be guest artists with the New York Philharmonic Symphony Or- chestra on WJSV from 3 to 5. “Turn to the Right” will be the Radio Theater presentation on WMAL at 2:30. James Cagney, motion pic- ture star, will have the leading role. 1 Fritzi Schell, Frank Luther, Buddy Doyle and Henry Burbig will con- tribute to the Music Hall program on WJSV at 2:30. Mrs. Franklin D. Roosevelt will dis- cuss “Problems of Education as it Re- lates to Life” during her program over WJIBV at 7:45. . iOPERATIC BROADCASTS ! | Programs to Be 500,000-Watt Moscow Station as Well as Smaller Transmitters. Profiting by the example of the British Broadcasting Corp. and strengthened by artistic talent exiled from Germany, the Soviet Russian broadcasting authorities this Winter are undertaking an ambitious sched- ule of operatic and grand concert programs to be broadcast not only by their 500,000-watt Moscow Komin- tern Station, but by the many smaller stations throughout the country. Every sixth day through the season these will be broadcast direct from Moscow theaters, the Soviet week being of six days. Dr. Heinz Unger. formerly with the Carried on appointed musical director of the Leningrad Broadcasting Station, is be- ing hailed in Russia as a musical leader who is inaugurating a new chapter in Soviet broadcasting. Leningrad, for example. has a radio studio orchestra of 80 players, many recruited from Berlin and Vienna because there is a scarcity of experi- enced orchestral musicians in Russia This Winter they are playing a series of 24 concerts in a new hall seating 2,500. Guest conductors will be en- | gaged. _— A symposium on “Trade Policy for the Future,” under the auspices of the Foreign Affairs Forum, will be heard over the American Broadcasting net- work Tuesday, from 4:30 to 5 p.m. AA XA R RFI A A AT A A A ARA AN A AR AR R AR AR WORK HEADLINERS Another Sunday rolls and gay, presented LITTLE MISS BAB-O'S SURPRISEPARTY 1:30 130 min. TA dian JACK BENNY ARRANGED BY SOVIET MARY PARKER. DON W BESTOR'S Orchestra blend of fun. melody and sy LIMITING SPEECH ON RADIO SCORED U. S. Supreme Court Has| Yet to Rule on Basic Principle. BY MARTIN CODEL. F THE powers heretofore exercised by the former Federal Radio Com- mission are upheld by the United States Supreme Court, freedom of speech does not exist for that modern means of mass communica- tions called radio broadcasting, which has virtually replaced the public plat- form. For freedom of speech via radio has failed to keep abreast of our con- stitutional guarantees of free speech and a free press, and the press hence- forth must carry the torch alone. Louis G. Caldwell, who was general counsel of the old Radio Commission, " made these assertions in a talk last | week before the Washington confer- | ence of the American Civil Liberties | Union. Not only the potential power of the Federal Government to silence | radio stations, but actual cases of silencing were cited by Mr. Caldwell as proof of his position. | Disclaim Aim to Censor. | During the last few months the writer has interviewed members of | the Federal Communications Commis- sion, successor to the Radio Commis- sion, over the radio. With one accord they have disclaimed any purpose on their part or on the part of the Roose- velt administration to censor radio or | impose any restraints upon it as a medium of free expression, e_specmllyi in a political way. | Several of them used strong lan- guage to counter the charges that the own ends. Commissioner Irvin Stew- | art, a Democrat, called the charges | “poppycock.” Commissioner Thad H Brown, a Republican, calling the charges “bunk,” asserted that he can “vouch for the fact that this admin- istration hasn’t done one thing, di- rectly or indirectly, to warrant any belief that it intends now or later to censor or limit radio as an avenue of free speech and free expression of | talent.” The whole discussion has given rise to varying schools of thought on the question whether a federally licensed system of radio can be regarded as being as free as an unlimited press. Against what might be called the of- ficial school stands that group, as represented by Mr. Caldwell, who is an authority on the laws of radio and communications, which insists that the guarantees of the first amend- ment to the Constitution have failed to keep pace with the progress of science and that the Government still holds radio in fetters. | | Potential Power in Government. Between these groups is another scnool, unbothered by academic con- siderations, which holds that well | Berlin Philharmonic who recently Was | cnough can be left alone and that the few actual instances of restraint upon freedom of speech via the radio | —such as the silencing of four sta- ! tions by the Radio Commission for | provocative utterances over their microphones—do not represent a grave danger. } S S $6,145,000 for Radio Repairs. There are 4.501 radio repair shops | in the United Sttaes, and in 1933 | they did a gross business of $6,145,000 in the servicing and repairing of ra- | dio receiving sets, according to a re- | port of the United States Bureau of | the Census. These are exclusive of | | regular dealers in radio sets and parts. | | | ) R A, Inc. around—with hour after hour of programs. grave for your pleasure by the metwork advertisers. BAB-O B. T. Babbitt, Inc. ES. BAB-O Orchestra. BENNY, voted in 1934 poll of radio editors. With ONE. FRANK AMERICAN ALBUM OF FAMILIAR MUSIC [ Music you Tove. beauti PRANK MUNN REA (sopra BERTRAND HIRSCH _(violinist) with GUS HAENSCHEN'S Concert. The This week Mrs. Davis has a birthday. with her —and they do — each in their own way. family is all set to celebrate it Packing Co. Mon Wed. Fri CONCERTS TO BEGIN Ormandy to Lead Minneapolis Symphony in Weekly Events. ‘The Minneapolis Symphony Orches- tra, under direction of the eminent young Hungarian conductor, Eugene Ormandy, will begin a series of weekly concerts over the Nation-wide Colum- bia network Friday, December 28. RENOVIZE . . . sour home Satisfactory to thousands, 85 years DL ._phone_“Eberly's* RADIO NAT TROUBLE 7171 NAR RADIO SHOP 1318 T..NW. 1108 K N.W, Dignify your_home ., COMPLETE QUAKER STATE LUBRICATION SERVICE MINUTE Service Station No. 1 17th & L Sts. N.W. New Deal is hamstringing radio for its | < To_another of Bob Becker's inter. esting Chets About Dogs TODAY 2:15 over WMAL Interview with Harold F. 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In addition each has a second wave band from 5600 to 15,500 Kilocycles. Practically all the useful short wave stations are at your finger tips: London, Berlin, Rome; Australia, South America, Africa—to name only a few of the foreign countries brought in on these American- MW' Model 440T—6 tube, 9- tube-performance. Standard and short wave superheter- odyne consolet radio. Range 540 to 1600 Kilocycles and short wave from 5600 to 15,500 Kilocycles. Columbia Road Buy Your Radio From a Radio Store