Evening Star Newspaper, May 18, 1930, Page 113

THE SUNDAY STAR, WASHINGTON, D. C.—GRAVURE SECTION—MAY 18, 1930. Miss Florence Dart, presi- Maj. P. F. O'Keefe, vice Ernest S. Johnston, president Gilbert T. Hodges, chairman Walter H. Strong, chairman dent of the Federation of Ad- president of the Advertising of the Advertising Club of Of the general convention com- of the executive committee of vertising Women of America. Federation of America. Washinston. >Harris « Ewing. mitte2 of the Advertising Fed- the Advertising Federation. D Harris & EWing © Bachrach. 7 eration. GATHER HERE Redfern FOR Expert Permanent ahid 3.Pj s égxslé;!]s[lg&' Waving Bien Jolie ey PYla ma Nestle, Circuline and Eugene || (RO OO Ensembles . . . (Genulne Materials Uned) 18 Curls y WITH the coming of warm weather you'll desire $ 4 / new, fresh pretties in which 2 to be lazy and relax. Lots of chic to this three-piece pyjama We fingerwave ) St pebmanenie ensemble. Tuck-in blouse. without charge Headdress of silk to match. with every 2 59 A creation of silk truly irre- shampoo. sistible. We test your hair and have ex- pert operators who understand textures of hair thoroughly. LADY JANE C. C. Younggreen, president OPEN EVENINGS of the Advert%ging Fsderation Earle Pearson, general man- 1304 F St. N.W. ot America. ager of the Advertising Federa- | ([N L . 1105 F Street tion. Blank-Stoller BUDGET EXHIBITS OF STERLING MAY NOW BE SE AT WASHINGTON JEWELERS Mackaill, who as an aquaplane rider has few peers in Hollywood. This was snapped at Catalina Island. | i 1 It's a great life—while you stay on. So says Dorothy | © Wide World Photos. ’ | will $100 GO... toward setting your table i Sterling Silver? EW women, especially the new brides, seem to know that $100 can set a table comfortably in Sterling! For example, all the Sterling in Chambers has the most beautiful ambulances and hearses 2 & s & in the city. Yet you can get a complete funeral from Chambers this lovely luncheon setting for six may be bought for for $75. : this small sum . ..and you may choose from many hand- . some Sterling patterns made by members of the Sterling Silversmiths Guild. Besides, this Sterling flat silver selec- This wrapper bolds the tion is adequate for all other informal meals. Such a secret of the gorgeons : 4 . Vita T,j,,,-, w,f, ‘,_,,,, matched service will uphold the prestige and correctness for it when getting your permanent. Dow't ac- cept harmful subststute unhesitatingly spend for a one-season cloth coat! wrappers which may - leave your bair barsh, ANOTHER EXAMPLE...of what $100 dry and strawy. Demand a Genuine Vita Tonic Permanent Wave enough Sterling flat silver for 4 covers, for every family of your table all your life. .. for $100...a sum you'd will buy in Sterling! The photograph below shows meal . .. breakfast, fancheon and dinner! Did you dream it was so inexpensive ? l)ll }'(\ll k"')\\' }()ll can now r('p|a(‘l' pa“'h‘ quilt silverware assortments, or buy entire Sterling b // 5 L Y services, with pin-money sums, on the Guild Purchase (), IL(, P ' Plan? Ask your jeweler. DALEOWEN #T _/fiaudfl/tfif'll t. These Budget Exhibits AID CONTESTANTS in the (InsistenaGenuine Frederics [N What-I-Think-About-the-Vogue-for-Sterling Contest Vita Tonic Wave,” says e beautiful Catherine Dale Owen, “it is the modern way of placing appealing Do you want to win the first prize of $500 hollowware and matching flat silver. charm and loveliness into the Fair.” To be sure ’ that you are getting a genuire Vita Tonic Wave 5 : ——ask your Hairdresser to show you the 26 or rasre % Sterling prizes? win aprize ... and while you are in one of wrappershrequlred for a Vita Tonic Wave —make certain they are i ic —-see thatino harfnful |r§|ei?:(li2ensval:: Iszgl Wrappers—se . the budget exhibits at the different contest invitation and booklet of rules This 8100 service comprises 6 teaspoons. 6 dessert-size knives, 6 dessert-size forks, 6 salad forks, 6 bouillon spoons, 6 butter spreaders. See similar exhibits at your jeweler. VYVYVVVYVYY worth of Sterling, or one of the other 99 Let these budget exhibits help you It will pay you to study and compare these Sterling silver departments, secure Let us send you a Frederics Vita Tonic wrapper —take it with you jewelry stores, especially noting pat- and prizes, if you have not already when going for your permanent. We will also send you our interesting 3 terns, settings, the use of harmonizing received them! booklet on the care of your wave and a complete list of Hairdressers in your vicinity who give genuine Frederics Vita T Wi Wi invitati 159, E. Fredenics. 1nc. 235.247 Eass 45th St New work - € e e These 35 pieces of Sterling flat silver for only $100! FREDERICS 3 See similar exhibits at your jeweler. STERLING SILVERSMITHS GUILD OF AMERICA An Association of twelve leading Makers of Sterling Silver Chandler Building, 1427 Eye St., N. W., Washington, D. C.