Evening Star Newspaper, July 25, 1926, Page 64

“THE-SUNDAY STAR,” WASHINGTON, 1. ©. .JULY 25, 19%_PART 1 " We Built a $10,000,000 Body Plant - to Make This N ew Essex Possible j ’ 795 F. O. B. Detroit, plus Wayr Excise Tax $880 «“At Your Door” Standard equipment includes: Automatic Windshield Cleaner, Rear View Mirror, Transmission Lock uln), Rulmm Shut. ters, bination Swpud‘hfludu. |||"'“"" [/ ] 1@ 3 M@; s This is the plant built to make the ng preuea -nd the ggut enamel b:kln: phnt in the world. Thereuemorethnnsmfluofeon ors. Itis the largest bedy plant in the world devoted to the production ol a single body. Clear Vision Body Many of these advantages you will recognize ata glance. But you will have a higher appreciation of their meaning when you know that a plant of 18 acres which, with equipment, approximated a cost of #10,000, 000 was first built and that special ~machmcry had to be designed, to make posslblc this New Coach now on display. Again Essex ‘6"’ offers in the design and construc- tion of the New Coach as radical an improvement as was the original Coach itself. . It is all steel, bolted and riveted, and so rigid that " squeaks, rattles and distortions, are as unlikely as in a steel building. Doorsare so hung that a man may hang on an open door while the car is being driven over rough roads, without springing it out of. true. DISTRIBUTOR And it is so designed and constructed as to permit the use in a totally new manner of a high baked enamel, most lustrous and lasting finish. This has made possible new combinations in finish that will please your eye. There has been constant improvement in the chassis from the first Essex shipped. Every week has seen some betterment. But only by the accum- ulation of the resources, the information, ex- perience, and the skill that have resulted from the purchase of 350,000 Essex “Sixes’’ in a short period of time, was it possible to erect the plants, to per- fect the machinery, to create the dcsigns that have resulted in this car which we ask you to inspect and to drive as the best lookmg, best value, best Essex _ever built. LAMBERT-HUDSON MOT ORS CO. 1100 CONNECTICUT AVENUE PHONE WEST 1134 NEUMEYER MOTOR COMPANY 1823 14th St. N.W.—Phone North 7522 SCHULTZE’S MOTOR COMPANY HOLLAND MOTOR COMPANY Connecticut Ave. at R Street—Pot. 861 St. N.E.—Linc. 6265 1. C..BARBER MOTOR COMPANY 3101 14th St. N.W.—Col. 18 METROPOLITAN DEALERS 35S ANP SERVICE SAUNDERS MOTOR COMPANY 1078 Wiscosin Ave.—West 144 , ’ .PERRY BOSWELL 34th and R. I. Ave. N.E—Phone Hyattsville 617 HALLKERR MOTOR COMPANY 133 B Street S.E.—Lincoln 7218 IMIRIE BROS. Bethesda, Md. New Essex m&ble Totally new and different methods of y construction require l'p.clll mlchlnery battery of With All-Steel, Bolted and Rlveted