Evening Star Newspaper, July 25, 1926, Page 14

THE SUNDAY STAR, WASHINGTON," D. €. JULY 25 1926 PART 1. Let’s see what is behind this Half-Yearly Sale of Furniture that The Hecht Co. is talking so much - about. Let’s talk with the buyer. He will tell you that not only is everything in our own stock reduced for this sale but hundreds of thousands of dollars of new furniture is specially bought. ‘He will tell you that as early as last May he was as far West as Grand Rapids, as far South as Louisville, as far North as Rochester in search of furniture values....He will tell you how his own department, because of many successful sales of the past, is keyed up to this event. He will tell you how every step in the sale is planned—how he studies the: furniture needs of the community, and buys accordingly....How he is able to make many advantageous purchases because of the well-known buying facilities of The Hecht Co. Stores....The climax comes when all of this new, specially bought furniture is received, is grouped with our regular stocks—and we announce to the public: Ready.... Three floors of furniture—A half million dollar furniture sale—those are the round figures, actually it amounts to more, when you remember that a whole floor of oriental and domestic rugs, and still another floor of housefurnishings are added to this twice-a-year occasion....The hundreds of items listed in these two pages will give you some idea of what it is all about. And Monday, several hundred people will come to shop—but Tuesday, Wednesday and Thursday, hundreds more will come on the recommendation of their friends who came Monday and then proceeded to advertise the sale for us, because of their own personal satisfaction. Now, most people know very little about furniture, other than knowing in a general way what they want. And so we urge that you shop around. Ask to see bedroom suite R-81 priced at $249.00, living room suite No. 922 priced at $239.00; dining room suite 301 priced at $295.00, or any of the hundreds of other items on this page, and then see what they would cost elsewhere.... Prove to yourself the reason for the success of this sale....And just a word about Budget. Common sense—nothing else. We permit people of character and responsibility (young and otherwise) to pay for their furniture over a period of four to twelve months. For this service, there is a small carrying charge made clear at the time of purchase. Certainly this.is fairer than saying “there is no charge for credit” for you know, as well as we, that a store cannot give credit without some one paying and we have found that people who desire to buy by the budget are ready and willing to pay for this accom- modation when they are convinced that their furniture has been bought at the very lowest price. \12 Dieces 150 Davenport -Library Table Wing' Chair 2 End Tables Club Chair 2 Windsor Chairs Floor Lamp and Shade ; Bridge Lamp and Shade Pair Metal Book Ends Wrought Iron Smoker - The handsome three-piece living room suite (in a choice of cov- erings) which forms the central interest of this group is alone worth more than $138, the half yearly sale price for this complete collection. All the furniture that any living room requires. ‘Observe the sketch. Could any one wish a more homelike and inviting interior? The deep cushioned davenport and chairs prom- ise luxurious ease under the glow of the softly shaded lamps, Your favorite books at your elbow, even a wrought iron smoker (which does not show) for your cigar ashes. Our decorator has forgotten nothing in assembling' this group. ; (Fourth Ploor.) Half Yearly Sale that will double the comfort of your Living Room .. $298 $2075 Radio Cabinet and Stool. Two-tone finish......c...o. $1495 $9.95 Console Table. Two-tone finish. 30 inches wide...... $7.95 .. 81 $2375 Polychrome Mirrors. Buffet, console, hall $11.87 J G Eohegle Tahice Ciegonskd Chuncae efect . Odd Pieces in the $495 Imported Willow Armchair. High back ............ 3’4;;3 to $100 Leatherette Card Ta 93 Tt; s 75 Man’s Cogswell Chai ! ¢ sole Set., 1095 Mahogany Veneered End Table, Carved | 75 $4 $39.75 High-back Hall Chair. Tapestry sea L. 824 X i ssance Mahogany esk. .. X e S ;2 4 €398 Ecru or Dark Fiber Fernery, Metal Flower B $2.49 $1975 Overstuited Fireside Chair.. Velour or tapestry ... 1§525.00 Westmi imes Coloni 1 e o Sbe st oahis; $179.00 Hand-woven Three-piece Fiber Suite. Spring-filled sf;?; ?{ad(ille-scatdm;lip a\'{,y]fi"“h \}h(ndsor (_l‘;ai‘th . §: Biccs ol S gl $39.75 D/Iastive Ttalian R(‘l\li«ancc‘Dav‘e‘npon Table i eushions < (..o ivioi i it e o el e v S e .75 Hand-carved Solid Walnut and Gumwoo “hairs. ... .75 Gate-| X , SPO ge s - 2 4 rigongs . $54500 Seven-piece Reed Suite. Wool embroidered uphol- $149,00 Solid Mahogany Cogswell Chair. Frieze upholstered. $98.00 75 Occasi . Mah od tops $17.35 B top Gaturlcs Tabies Sioat les T et - G TAROEY - £% ia's o ikan i o ¥48 Non e i By SO TU RS ¥ L 01 $272.! $249,00 Solid Mahogany Carved Cogswell Chair.. Down Tables. v 6.75 $59.75 Solid Mahogany-top Extension Gate-leg Table. . .. $4975 on $179.00 5. $9.85 \ (Fourih ‘Fmord 3 ! B ARLY SALFE it e et s e 36 Floor Sample Couch Hammocks. Marked at exactly ¥ Price THE HECH e e eeet————