Evening Star Newspaper, September 29, 1935, Page 26

THE SUNDAY STAR, WASHINGTON, D. C, SEPTEMBER 29, 1935—PART ONE. hat’s the Verdict of the Department Head? . The Answer Is . . . “I prefer to see my merchandise advertised in The Star.” THE buyer is vitally in- terested in advertlsmg results. His (or her) job is not only to buy but to sell merchandise. First, there is the hectic trip to the market, where the right items must be chosen with care. Then, on the return, advertising copy must be prepared. Arrange- ments for the sketching of the articles must be made. Window and departmental displays of the merchandise must be ordered. Sales- people must be instructed about the high lights of the offering. When the news- paper advertising proves fruitful, a lot of effort has been fully justified. And the buyer is relieved of the problem of slow - moving merchandise. With the event a success, the store is encouraged to do ad- ditional promoting. Buyers who check will always find ““The Star” their most trust- worthy medium. g 1 ’f*’n enin m SUNDAY MORNING EDITION There’s nothing sentimental about the interest of buyers in “The Star.” Good buyers know that bigger volume, larger profits and bonuses come from resultful ad- vertising. They know, too, that’ dollar for dollar ‘“The Star”’ brings the most returns for the investment. Take a check of the important stores in Washington and you will find that most of the buyers prefer ‘“The Star” as an advertis- ing medium. They know from actual experi- - €nce. ng Sfar