Evening Star Newspaper, September 29, 1935, Page 118

THE SUNDAY STAR, WASHINGTON, D. C—GRAVURE SECTION—SEPTEMBER 29, 1935, The makers of GULISTAN RUGS Reg US Pac OFF Announce Amazing N efir LuxuryYalues 4 In seven years the famous Gulistan Rug has done something unique in the history / Z of rugs. It has made millions feel they must have a luxury rug in their homes. For every family that bought Gulistan there were twenty more that longed for it and S ,/ ~ . . 1 ~ . . / S often said so, but could not afford it. ® The makers of Gulistan determined to meet < ; this popular appeal and during the depression actually expanded plant and invented loom improvements to do it! ® “There must be a quality rug at every price worthy to be labeled a member of the Gulistan family...” that was the object. ® Eight months of urgent public demand for these popular price rugs have now gone by. Today, hundreds of additional retailers are selling them to thousands of new customers! ® What does it mean to you? It means that even if you wish to pay sizty or ninety dollars LESS than the price of the Gulistan Rug you will find there is a real quality rug at that price from the same maker and that he is proud enough of it to put his label on it! e The long generations of monotonous floor coverings are at an end. Finer making and finer styling are penetrating to all the rugs you can afford . .. and from the true Oriental source! ® Persian and Chinese handwovens, glorious Gulistan reproductions, luxurious Wiltons, Axminsters such as were never made before, beautiful Broadlooms, fascinating Texture Rugs, glowing Plain Shade Carpets—they all come now with the Gulistan label guaranteeing fine origin. ® See them for yourself' Identify them by the label illustrated below. This is not just another rug season. It is a new rug era. FENMORE RUG, approximately one- third Gulistan’s price! The first rug available from the makers of Gulistan at such a price. When vou see Fenmore you will realize how luxurious an Axminster can be. Made of the same choice wools as Gulistan. And what a wealth of lovely designs! Hooked rugs, Plaids, Moderns, Periods, Persians, Chinese. Sizes: from 27 by 52 ins. to 11 ft. 3 ins. by 15 ft. All wzes run ful LOOK FORTHIN A FAMOUS LAREL RUG ILLUSTRATED IS GULISTAN 5152, CHINESE. RENAISSANCE DESIGN 138 l S the world-famous GULISTAN RU& Gorgeous sheen, deep, luxurious pile and designs that c.ome from the mast.er- T D e e e pieces of Persian rug design, make Gulistan the first choice of anybody buying half Gulistan’s priee? A value no expert believed a rug. Gulistan is made by a process exclusive to Karagheusian. The Triple possible! This new de luxe Oriental reproduction is made ~ b s 2 . - o of the same choice wools as Gulistan, woven by the durable Lock Grip (Patents Pending) insures long life and wear. Fifty designs for you Wilton pr o e to choose from—all woven through to the back just as the costliest Oriental. e e (e SR o L (B Tllustrated above is the newest addition, the Chinese Renaissance design, faith- one of 30 patterns available. All sizes run full. fully reproducing the historic rug that won China’s prize for the finest rug glorifying its New Era. Seven exquisite shades: Old Gold, Apricot, Jade Green, Burgundy Red, Rose, Chinese Blue, Castilian Henna. You can obtain almost every Gulistan design in twenty-three different sizes, from 2214 ins. by 36 ins. to 11 ft. 3 ins. by 21 ft. And note: all sizes run full. ¥ The above price is for the 9 by 12 ft. size. Other sizes priced proportionately. Obtainable at 5000 Furniture and Deparitment Stores A. & M. KARAGHEUSIAN, INC. ®« HEAD OFFICE: 295 FIFTH AVENUE, NEW YORK ® CHICAGO OFFICE: MERCHANDISE MART BUILDING ¢ BRANCHES THROUGHOUT THE U. S. A. PRODUCTION CENTERS: IN "AMERICA: FREEHOLD & ROSELLE, NEW JERSEY ] IN PERSIA: TABRIZ, SULTANABAD, HAMADAN [ IN CHINA: TIENTSIN