Evening Star Newspaper, June 16, 1935, Page 17

THE SUNDAY STAR, WASHINGTON, "HOW A FAMOUS SLEUTH TRAILED TAXI ~ DRIVERS-QUIZZED FARMERS, SALESMEN ~EVEN SHADOWED POLIGEMEN TO RUN DOWN EVIDENCE ABOUT The saga of a spectacular tire hunt — which sent America’s pioneer fingerprint expert on a 7,000-mile search for cold- turkey facts— with an ace reporter hot on his heels D. C, JUNE 16, 1935—PART ONE. (EDITORIAL NOTE: /¢ believe the man whe pays eut his good money for any product wants to read advertising based on some- thing more than a goed imagination and a goed dictionary. Guided by this belief, we first introduced the now famous ‘‘G-3"" All-Weather by presenting evidence of its performance taken straight from Goodyear test-fleet records. Now we carry our search for authentic evidence even farther by hiring a famous Sormer operatroe from the New York Detective Bureau and present Chief of Department of ldentification, Commercial Crime Com- mission, to find out how this tire is behaving on ownmers’ cars. Here is the true story of what ke discovered, written for you by an ace reporter whe went along.) by JAMES CANNON Former Ace Reporter, New York Journal TIRE hunting was a new job for Fingerprint Faurot, but he knew how to get the facts. This famous man-tracker rose from the ranks— from beat-pounding rookie to Deputy Police Com- missioner of New York —from unitormed cop to greatest scientific detective of his day — the first man to use fingerprints as evidence in an American court room. He convicted criminals with facts, not theories— built up a bulwark of evidence that juries recog- nized as gospel. So Goodyear sought out Faurot. They needed a super-sleuth for a daring job. They wanted to put their own tire under suspi- cion. They wanted to know how in the hands of actual People wanted longer-wearing tires —and more non-skid safety, too—both of which came down to longer non-skid mileage. In trying to find the answer, Goodyear even shipped granite grit from desert and mountain dis- tricts— made grindstones to test tread toughness. Rubber smoked and shredded under that punish- ment. But one design stood out above all others. It was marked with the laboratory symbol **G-3.” And then came the road tests — a round-the-clock third degree on the test-fleet. ‘‘Speed up to fifty — jam on the brakes—speed up to fifty—jam on the brakes!” Drivers worked in shifts—brakes burned out—but those **G-3"’ All-Weathers took it on the How I ran down the facts on the “G-3”’ All-Weather By JosePH A. FAUROT Formor Doputy Commissioner New York Police Deportmont, present Chief of Dopartmont of ldentification, Commorcial Crime Commission i . . . ewissed farmors, prowled around tourist camps, cress-exemined car owners by the hundred, 1o got the truth sbout that famons tirs. (. L Faurst, famous detoctive, at the right.) users the famed ‘‘G-3" All- Weather was living up to its reputation for giving 43% more safety mileage. They wanted unim hable evi- dence, and Faurot was the man to bring it in. That’s how ‘‘the case of the “G-3" All-Weather Tire”’ came to challenge the skill of a great detective—and sent him zi ing across the country. Tall towers and tumbleweeds—cow country and traffic-knotted streets—boulevards and back yards—byroads and Broadway—he covered ‘them all in the greatest tire ‘hunt in history. | Could any tire match_ et this record ? You may remember how Goodyear “G-3” All- Weathers first made the headlines just about a year ago. {'The problem on all tires ithen—even on Goodyears —was fast tread wear, due to the higher speeds iand quicker stops and starts of the nimbler, more \powerful new cars. 1 used the same methods to ‘‘ fet the goods'’ on ‘' G-3" All-Weather tires that I em ed to hunt eriminals whes 1 was Deputy Poiice Commissioner of New York City. Naturally, the slement of danger was eliminated in the tire bunt. But, except for that, all the el ts of the man-hunt were present as I erogeed the eountry im the greatest tire hust ia histery. 1 bave tracked dowa masy a murderer. | had nothing agsinst them. They had committed a orime against society. It was my job to get them. The same thing spplies to the ‘'G-3"* Tire Hunt. I was hired as a detective. They told m: il igate the ‘‘G-3"" All-Weather tire. They sent the people to discover how ''G-3'' was standing up under the daily grind. They told me to cheek ‘'G-3'' tires everywhere under sil possible conditions. 1 had no other instructions. I was not told to make the tire “‘look good.”’ I was told to get the evidence. I got the It was a funny experience for me. All my life I was used to dealing with the eriminal class. They always tried to con- eeal the information I sought. It was just the opposite with these people. “‘G-3"" All-Weather users were eager to tell me of their ex- periences with the tire. They boasted they used it—kicked it to show how sturdy it was — patted it affectionsately as though it were & human being, and not a piece of rubber filled with air. It amezed me. When I got the assigament, I thought these peeple I would have to question weuld resent my wasting their time. Instead, they welcomed me a8 500 a3 I revealed thet I was & “‘G-3"’ man. 1 bave been gathering evidemce a long time. I guess I beve worked on every kind of case that comes into a great e s urisdiotion. But sever have T seen & clearer case then the Cese of the “G-3"" Tire. ment it gets. chin and came back for more. They beat their own famous predeces- sorsin non-skid mileage by 43% —stood up twice as long as other tires tested against them. Then they went out to the public, smashing all sales records as they went. But there was one fac- tor in tire ‘performance they yet had to meet, and only time could tell how they would meet it. Where the differ- ence comes in It’s one thing to check a tire’s performance on atest-fleet—it’sanother to know what that tire will do on the wheels of several million cars as the public drives them. Engineers declare that a tire may deliver anywhere from 4,000 to 40,000 miles, depending on the treat- If a man ‘“‘steps on it" hard, stomps his brakes in sudden, grinding stops, spins his wheels in hurtling getaways, slams around corners on two wheels — he is needlessly burning not only gas- oline, but rubber. But the same tires—on the car of a normal driver —might give three times the mileage. So the question remained, how would this “G-3"’ All-Weather, despite its magnificent performance under test, stand up under the varying usage it would get in the hands of different drivers. A full, true and complete answer to this question was Goodyear’s demand —so the bold step was taken—and Fingerprint Faurot took up the trail. Now comes the evidence! Let’s skip the patient hours of checking, shadow- ing, trailing every ‘‘G-3" tire and ‘G-3"’ user— and let the records speak for themselves. Here, in the crisply accurate notes of a scientific detective— shorn of everything except bare facts—are typical cases from the notebooks of Inspector Faurot: Tire No. 35203277K — ene of s¢t, all G -3 All-Weathers — on light sedan. Spetted on Grand Bouleverd, Detroit. Wyoming license number. Speedometer readings: 13,475. Tire mileage same. Upon esamination of tread, felt slight prickling sensation in fingortips when passed along tire shoulder. Under magnifying glass, tiny slivers in rubber were discovered. Es- tracted samples, found them to be cactus thorns. Statement of owner: Esplained thorns by fact car is used for rabbit hunt- ing, eutting straight acress openm prairie. Alse formerly used Goodyeor tives. Dreve last set until worn te fabric at 30,000 miles. Refused to estimate com~ parison between former tires and **G-3"" Evidence in tire: Tresd shows very slight wear. Mileage mow 4% of total received from former tires, and tread still in excellent condition. Now-shid mileage should equal total mileage received from former Goodyesrs. Let’s try some more Hereare a few, packed down for brevity. Hundreds more like them aré now locked in Goodyear’s files: Chicago salesman—buying sew *“ G-3's’’ 1o replace tires of other make on rear wheels. Mileage of “*G-3's"" on front 22,45¢ miles. Tread pattern still showing. Mileage of tives replaced 16,000. i Michigan state police — radio squad car, travels 24 hours & day. Speeds, 35 te 80 m.p. h. Mileage 20,341. Practically e sign of wear. At least 45% better than former tires. Georgia farmer — mileage 21,113. Tread still se good me accurate com- parisem is possible of longer mon-skid mileage. San Francisco credit manager — mileage 19,501. Travels 15% dirt and gravel reads, 5% paved. Nou-skid tread about half gone. Easily 50% better thew former tires. * * * We let those records speak for themselves. But one thing is missing to complete the real story of “G-3" All-Weathers —and that is the credit due to Supertwist, that super- resilient, extra~durable ply material inside every Goodyear tire—the one thing which could make this bigger, heavier, wider, flatter ““G-3" tread a complete success. With all their extra miles of safety — with all their added protection from blowouts built in every ply — these great tires do nof cost an extra cent to buy. THE GOODYEAR TIRE & RUBBER COMPANY, INC. AKRON, OHIO Over and over Faurot's reports PROVED *“6-3" All-Weather tread de- livers more than 43% longer non-skid mileage! = because of the broader road contact of a flatter, wider All- Weather tread = because of the slow, even wear of closer - nested non - shid blocks and wider riding ribs — because of more rubber in the tread — an average of two pounds more per tire AND QUICKER STOPPING SAFETY because of the greater road grip of more non-shid blocks in the center of that famous tread!