Evening Star Newspaper, January 4, 1931, Page 22

THE SUNDAY STAR, WASHINGTON, D. C, JANUARY 4, 1931—PART ONE. LINCOLN PRESENTS A NEW MOTOR CAR born in the Lincoln tradition... built with Lincoln nrecisinn ... and giving a fresh meaning to the Lincoln name OuUT of Lincoln’s established excellence comes a new design of true modern significance s « » & new motor car which more fully provides the satisfaction demanded by those who value fine automobiles. This Lincoln is more powerful, more alert and more silent than any Lincoln has ever been before. fower In both chassls and roof line « ¢ « more lithe In the distinguished sweep of its new contours. The new Lincoln is a newly designed car throughout motor, chassis and body, adhering strictly to the policy of well-balanced excellence which is the Lincoln tradition. New Power and Alertness Under its gleaming hood is a more powerful —a more responsive — engine than any that has ever driven a Lincoln. The basic principle—YV-type, eight cylinders—remains unchanged. And the new designing of important parts has resulted in a remarkable gain in efficiency. The new engine develops more than 120 horse-power. It is 339 more powerful, with a marked gain in accelera- tion under all driving conditions. New Free-Wheeling Transmission - The new Lincoln Free-Wheeling transmission lends silent, gliding ease to the driving of the car. Gear shifts are easy, quiet and precise. Between second and high speeds—back and forth—gears may be shifted without disengaging the clutch. By removing pressure from the accelerator pedal, the smoothly and sflently on momentum. Because the engine wear is reduced. Another feature is a new and quiet second gear which contributes to the enjoyment of driving the car. Greater Comfort and Beauty In this new car the luxurious comfort and proved safety, which are traditional with Lincoln, take on an even greater importance. The added length of the new low chassis frame, which is amply strong and rigid, with wider tread and longer springs, minimizes body sway and holds the car steady at high speeds on the straightaway and around turns. The braking system, easy to operate, effeciive and quiet, adds to the pleasure and safety of driving. The beautiful contours of the new car have been developed through Lincoln’s command of the foremost designing talent of the country . . . both in its own organization and through its connection with such custom coachmakers as Brunn, LeBaron, Dletrich, Willoughby, Judkins, Locke and Derham, This Lincoln is fleetly and beautifully poised. From bow to stern it flows smartly, long and low on its new 145-inch wheelbase. Every feature is planned to add to the distinguished air of the car. An Established Tradition Back of the new Lincoln are the entire resources of the Ford Motor Company...and a factogy famous throughout the world for precision crafts. manship. It is built to retain its unfailing excel. lence throughout all the years of its long life. Like the Lincolns which have gone before, the new Lincoln is an automobile to hold the loyalty of those who know it best . . . “as nearly perfect a motor car as it is possible to produce,” A speciel display of the new Lincoins hes been arvanged at Warfleld Motor Company, 430 Connmecticut Avenue N.W., January 5th to January Wth. 10 A. M, to 10 P. M.