Evening Star Newspaper, May 20, 1937, Page 29

Page views left: 0

You have reached the hourly page view limit. Unlock higher limit to our entire archive!

Subscribers enjoy higher page view limit, downloads, and exclusive features.

Text content (automatically generated)

Famous [ Cotton Dresses Keep That Band- box Freshness! Printed Piques — Printed Lawns — Dotted Swiss — Pastel Linens—Shantungs —Dimity Prints—Cloques- say—Dotlasse. Lynbrook cottons keep their crisp beauty (size and shape, too!) through summer tubbings—because they're tailored of Sanfor- ized-shrunk fabrics accu- rately cut tosize. One and two piece styles for sizes 12 to 20, 38 to 44. Only at Jelleff’s in Washington! 5295 Light Ro t Shop! $3.95 Net Girdles Talon-fastened girdles for smaller figures—sizes 25 to 28. Sheer, cool and lightly. boned in front, with kobweb lastex side panels. 35 rour ¥2:2h Foundations ‘2P 5395 dium and full figures. Splendid models for daytime and QVENmQ wear— in satins and brocades. Some with lightly boned fronts— . and a few with- out bones. Sizes 33 to 42. Corset Shop— Second Floor. Night Cream Special $2 Jar $1 Just 2 days more for this Annual Beauty Event Enioy the benefits of the famous cream based cn Helena Rubinstein’s Youthifying Eastern Oil Salon Treatment. Novena Night Cream is grand for dry, tense, lined faces and throats, : Rubinstein Bazaar, Street Floor. THE EVENING ‘THENEW Jelle 12141220 ha'd STAR, WASHINGTON, D. C, THURSDAY, MAY 20, 1937. ¢ STREET Women! Summer's maine Sheer Dresses Are WASHABLE! *16.95 Flesh, Aqua, 3 Blue, White. White and pastel shades in cool sheer romaine crepe that washes! Flattering summer styles— with smart dress- maker detail, fagot- ting, hand-drawn effects, buttons all down the front, cape sleeves, flower bou- tonnieres. Sizes 36 to 42. Sketched: Slim Romaine creps dress with flattering cape , small matching but- n the front, fagotting and-drawn effect. Women's Moderate Price Dress Shops—Second Floor. YOU may think it isn’t Fur Storagé Weather . . . MOTHS KNOW it’s Moth Weather! Why not Call Jelleff's Fur Storage Tomorrow? Warm damp weather such as we've been having makes a natural moth incubator of your closet, In Jelleff's COLD STORAGE VAULTS right on the premises, your furs will be protected from moths, dust, fire and theft! Just call— MEtropolitan 0300—Fur Storage We'll clean and repair your fur coat, too—at reasonable rates. Misses’ Chiffon Print Dresses Go Dramatic! (@U» BRIGHT Prints on O & LIGHT Grounds ] Z Vivid floral prints, mono- tone prints, confetti dots and polka dots. Summer prints—gay with briiliant color on cool light and white grounds. Tailored one-piece frocks, dresses with gay little boleros, and trim jacket frocks. Sizes 12 to 20. Sketched: One-piece frock scattered with bright confett dots; sleeves and collar edged with bias accenting colors. $16.95. Misses’ Moderate Price Dress Shop, Second Floor. Square Play by GLENTEX in New Peasant Squares May Underwear Sales “ring the bell” with $1.95 Silk Slips *1.65 PURE SILK SATIN, pure dye and shimmering! SILK CREPE, slightly weighted to wear longer! SEAM-TO-SEAM PANELS, shadow-proof the crepes! LABORATORY-TESTED, proven long-wearing, washable! WHITES for white frocks! TEAROSE for pastels! Cut for a sleek, smooth fit . . . on the bias . . . and beautifully made! Tailored slips, rhythm-cut. Embroidered Slips. Lace- trimmed V-top, appliqued and vestee styles! In sizes 32 to 44. S50« 3 FIESTA— —A riot of colorful and exotic flowers! INDIAN BAZAAR— —A vivid variation of the fashionable Paisley! ALPINE HOLIDAY— —Reproduces the merry flower prints that you bring back from holidays in the Tyroll! GAME SCARF—(Not Sketched) —Patterns you can play checkers or backgammon on! Huge playful cotton squares to wear in endless ways—as neckerchiefs, turbans, halter tops, vagabond bags and sashes! Many in original peasant designs im- ported from Poland, Austria, Czecho- Slovakia. You'll want several of these for summer and vacation at the beaches and in the country! They come in a glorious selection of vibrant colors and designs ready now for a colorful summer. SEE Jelleff's Special Display of Peasant Squares in the Handkerchief Department tomorrow—a regular festival, with salesgirls in gala Peasont Costumes made by Lanz of Salzburg! SR T R unio' ice!‘ w" Light'n' Dark Costumes of "Cheshire Cloth” Cool, silky-looking new A fabrics that wash! *12.95 Slim dark frocks, with dotted jackets. Contrast- ing zippers. Black with maize. Navy with pink. Luggage tan with white. Dark full-length coats over white or Polar (na- tural) dresses. Sizes 9 to 17. “Goin’ to Town"”—Bect- root coat over white frock with gored skirt, sleeves tucked for shoul- der width—sketched 31295 Junior Cottons $3.95 Persian Print Cloquassay— White and Pastel Linens— Seersucker—Dotted Swiss Junior Deb Shop— Fourth Floor. WHITE with navy, black, brown, carne- lian, maize or green LINEN Contrast! Bright and shining and practical, too, since they clean in ¢ jiffy! Dramatic contrasts— and you can match your initial to the linen bind- ing and lining! Monogrammed—if you like — for 25¢ an initial. SHEERS for Summer the News in Gloves S9¢ White—in Net, String, Pebble Weave Welcome fashion news—seven clever models in new sheer fabric gloves. White for your costumes. From stubby pull-ons to 8-button lengths. Elastic-fitted wrist, button - at - back, strap- about-the-wrist—and other smart styles. How High Should Your Heels Be? See Them In- Florsheim Shoes *9.50 & *10.50 “The styles are lovely, but can | walk on those heels?” . . . how often we've heard that How well we realize we've been slow in developing good-looking shoes with sensible heels! Now an eminent foot specialist, after ten years of study, states that a woman’s heels should be supported 1 4/8* of an inch from the ground. That explains why we now present 25 new Summer styles carrying heels of from 1 4/8 to 1 6/8. That's why the two Florsheim styles sketched—whose heels are exactly 1 4/8—are two that we heartily recommend to the woman who wants smart, comfortable Summer shoes. *Heel heights are measured in eighths of an inch. Better Shoe Salon—Street Floor Prints or Pastels in $1.95 Gowns $1 .6 5 FLOWER PRINT CREPES, slightly weighted! Pure dye PURE SILK SATINS! Slightly weighted SILK CREPES! With cream laces, appliques, in square, round and V-neck styles. Tailored gowns with hemstitching and embroidery! Tearose, dusty rose, aqua, maize. 15 to 17. Grey Shops—Second Floor.

Other pages from this issue: