Evening Star Newspaper, July 10, 1930, Page 40

) STAR, WASHINGTON, D. C, THURSDAY, JULY 10, 1930. World Champion PRESIDENT EIGHT Now /22 horsepower 130 inch and /136inch wheelbases $1850 to $2600 o the factory /s here/ (MANUFACTURED UNDER STUDEBAKER PATENTS) of the mightiest automotive engineer- ing achievements in a generation—free wheeling! THIS brings you the first full news of one The new sensation of it—the utter simplic- ity and easy application of it—will stir you as nothing in your motoring experience has done. Another Studebaker Triumph Free wheeling is a triumph of that same Stude- baker progressiveness that pioneered the pop- ular priced Eight—tested it, seasoned it and proved it to the satisfaction of over 100,000 owners. Today the whole industry is follow- ing the Eight trend that Studebaker three years ago inaugurated. Devised and perfected by Studebaker— available in America only in Studebaker’s brilliant New Presidents and Commanders, free wheeling makes a car do things that seem like miracles, even to sophisticated auto- mobile engineers. An Experience Incredibly Different Prepare to drive the most unfettered, yet most obedient car in the world—a car that literally floatsalong,ingear and fully controlled, yet free and silent as though there were no gears! Every moment of motion is cushioned and hushed. You shift with silence, safety and precision, from high to second, back and forth, at any speed—forty, fifty miles an hour—and never touch the clutch! The instant you lift your foot from the throttle, no matter how swiftly you may be traveling, your engine drops to idling speed— with no forcing of the engine by car momen- tum—with no sensation of “‘piling up”. Tremendous New Power Is Provided You know, of course, that Studebaker Eights hold many world and international records for speed and endurance, and more American stock car records than all other makes com- bined. And you are ready to expect the unusual. But the increased power of the great Studebaker Eight engine which drives this new car is a thrilling revelation to you. You marvel at the extra smoothness made possible by a nine-bearing crankshaft, bal- anced both statically and dynamically. It is power and smoothness so instantly responsive that you find at least half the footwork of driving gone. Your muscles and your mind remainunstrained throughout thelongestdrive. An Economy That Is Remarkable You save 12 on gasoline, 20% on oil—and the heavier the traffic, the greater the saving. Carbon is reduced because your engine is never forced by car momentum to pump excess oil and gasoline into the cylinders every time you decelerate. Gone entirely—indeed, utterly unknown— are the terrific reversional strains thrown on rear axle, universal joints, clutch and trans- mission of an ordinary car when you suddenly lift your foot from the throttle. You are ready for any emergency of road or traffic on the instant. Apply the new Duo Servo brakes. No sudden grabbing—no swerv- New beauties of coachcraft, within and without —new ultra-modern radiator treatment —new Ovaloid headlomps —new fender parking lomps —new harmonies of color— nine-bearing crank- shaft —new anti-wheelfight $pring suspension — Le' Modern bumpers —new self-righting steering gear — duplex carburetion — full - power muffler — non-glare windshield with safety glass—closed bodies wired for radio Installation —new Duo Servo brakes with molded lining — Lanchester vibration damper — ball bearing spring suspension—thermostatically controlled cooling with high turbulence radiator air deflectors — air, gasoline and oil filters — coin- cidental steering-ignition lock —rubber engine mountings—adjustable front seat—new carburetor silencer — one-piece steel core steering wheel. ing. Instead, a smooth and reassuring drop in speed—swift as your need dictates. Your steering gear rights itself after a turn— automatically the car swings to “straight ahead”—holds its course true without your tugging at the wheel. The hard work that usually attends parking becomes but a memory. Tendency to “shimmy”, a worry ever since balloon tires were introduced, is overcome by a new kick shackle device on the left front spring. Your car, floating at each spring-end on oil- sealed ball bearings, rides friction-free. There are no squeaks, no rattles, at these vital points —nor can there ever be. Enviable New Cars In Appearance All these new delights of free wheeling—these developments not even remotely approached in any other American car at any price—are yours at the traditional Studebaker thrift standards. They are yours in new, beautifully designed bodies—the most distinctive bodies that any makerin the Studebaker price field ever offered. Bodies that are ‘:ewitching in eye appeal, from new type radiator to rear bumper. Bodies that have been designed to interpret the very spirit of free wheeling. With new Ovaloid head- lamps. With parking lights, glimmering on broad, sweeping fenders. The closed cars have even been wired for quick radio installation! Come and Get the Thrill of Your Life Today go to the nearest Studebaker salesroom —see and drive this brilliant New President or Commander, crowning achievements of Stude- baker’s seventy-eight years of manufacturing integrity. Make an immediate driving ap- pointment. We promise you the thrill of your life! THE STUDEBAKER CORPORATION OF AMERICA South Bend, Indiana £lud. alcr Organ Hour, Sponsored by Les D. Butler, Inec., Every Monday Afternoon at 6:15 Cver WRC Lee D. Butler..;Zy, 2155 Champlain St.- (above Fla, Ave +V Sts,) World Famous COMMANDER EIGHT Now /0/ horsepower /24 inch wheelbase $1585 to $1785 at the factory 7ree whHee/l/n | ) ) ) ) Shift from high to second at Forty--- Fifty miles per hour and never touch the clutch! ' Saves 12% on gas,20% on oil - even more in heavy traffic.«-- Reduces carbon, lessens strain on engine and transmission ~~ You don't have to touch the clutch except to start or back up ~ Your car momentum never forces your engine — no sensation of "piling up" when you deceler- ate-«-You literally glide along ~~ Your caris surprisingly quiet in every speed- - uncannily silent when you're free wheeling L ) You are safer. because you have absolute control of your car. .. You can shift at any speed- - .- There is less hazard of skidding ! Scles and Service Under Onr Roof Kendrick & Shreve, 1700 Connecticut Ave: N.W. Service Station, 1623 L St. N.W. L. & M. Motor Co. Clarendon, Virginia John T. Parran Indian Head, Maryland Phone Columbia 5050 Tom’s Auto Service, inv., 637 N St. N.W. Sales and Service Boyd-Carlin Motor Co. Paris Auto Service, Inc. Alexandria, Virginia Quantico, Virginia Cashell Motor Co. Rockville, Maryland ° p w01 Sales Company Blue Ridge Motor Sales Front Royal, Virginia Purceville, Virginia em?STUDEBAK