Evening Star Newspaper, May 4, 1930, Page 55

We park your car while you shop with us. Let the door- man take care of it. COATS When Summer Breezes Blow— These Are the Important Summer Coat Fashions— " The travel coat makes the first impression a lasting one. . .and is most important in this traveling season. We are prepared with a wonderful array of them, in imported and domestic tweeds that are effective wherever you may go. The silk coat, for afternoon wear, with or without fur, in straighter J E L WASHINGTON, D. C., THE SURDAY STAR, In This Summer of 1930 Fashion’s Caprice Has Turned Dresses Into Suits They enhance the charm of pl:inled fabrics— They hark to the claims of plain materials As seen in our dress shops, ensembles are the expression of real Parisian charm and chic translated by American skill into costumes of moderate cost., LEFF’ MAY 4, 1930—PART THRER. We are prepared to store, repair, remod- el, clean furs. Phone Metropolitan 0300 and we will call for them. lines for women, fitted and flared for voung misses and juniors, & : Particularly beautiful are the col- lections at $39.50, $49.50, $59.50 and upward, for women, larger The polo coat, classic of the Sumimer sea- son, for all spectator sports, is in white, natural and pastels. The basket-weave, for all informal day- time wear, in white and pastels. women, misses and juniors, in our The paletot, the adorable little jackets cf second and third floor dress shops. silk or velvet, charming renaissance of an old, old fashion, in new versions that are for daytime or evening wear. The sleeves and collar are important items—sleeves are seen in all sorts of aspects and in every shape—some long, some short, and often there are sleeve- less frocks with long sleeves in coats or Woman's Romney coat in black crepe faille with 3-panel cape. $59.50 Coat Shop for Women. Misses and Juniors, Third Floor. ' Romney Dress, featur- ing the crepe jacket embroid- ered in white over tailored sleeveless ‘49.50 Woman's Romney Dress of blue chiffon, embroidered with tiny flowers on both jacket and dress. Long $49.50 sleeves suiieeee Woman's Romney Dress in imported print, witn three-quar- @40 5() ter jacket To assist you in selecting the proper gift " For MOTHER’S DAY =—to see that it is uproperly wrapped and promptly sent, ask for Miss Elizabeth Brewster So many wonderful letters were received from men thanking us for her services at Christmas time, we have decided to open her office agam, just for this week. Ask any floorman; he will direct you to her office on the balcony. Mother's day is next Sunday, May 11. vice versa. The line is enlivened with numerous details —great use is made of pleats, short capes, and many Frocks for early Summer meet your fashion problems. There are dresses you will need if starting for the country—there are dresses Mother would surely like the new fashions in you will want if you stay in town. Silk Stockings The pointed heels, single pointed, dou- ble-pointed, the small French heels, the picot tops—and then, too, Mother would particularly appreciate the satis- factory service that Gold Stripe Silk Stockings assure. holeros. dresses are enriched by hand work. The embroidered jacket for sports and daytime matches the t.'rock. the little velvet “paletot” is part of the woman’s evening gown. Embroidered organdy makes its bow for young things . .. a tiny That your wardrobe print is leading for street wear. may be bright and at- tractive and suitable for week-end and country, teas, horse Romney frocks for women and misses have only one price— $49.50 Miss Brewster will suggest: 3 pair prettily boxed —in three different styles ~—and three different shades $1.95 pair '3 pairs $5.70 No “run” that starts above can pass the Gold Stripe If Stoneleigh Court is more convenient, stop at our Gold Stripe Shop at 1013 Connecticut Avenue. The Bags of the Month Are Nat Lewis Bags Charming in every detail as Nat Lewis Bags always are. A de- lightful gift for mother! Linen, cool and smooth, lined with linen of contrasting color; the prystal ornament fol- lows out the color of the lining. Attention to detail is a mark of its very high quality, $10 Pique, a new and inter- esting material, lined with ratine and trimmed with pastel patent leather . . . very new and very chic indeed. $7.50 Handbag Shop, Street Floor shows, the race meet- ings, and for evening occasions, our dress shops are now filled with most carefully chosen new frocks that show the subtlety of the dressmaker’s art. Misses' Frock in pink and white; the jacket with cape collar, the frock vith short siesves $39-50 Ensemble of navy crepe Eliz- Is it not time to com- abeth with rose e, v e g5 () plete your wardrobe? coat That the frock may hang as gracefully as its designers intended, the proper foundation is necessary. To this end we have stocked the newest models by Dorothy Bickum —and are making this week a special demonstration of her garments, as they are most suitable for Sum- v e Vagabond Sash for slender figures U e e N D Presenting now new Summer models for women and misses, covering every occasion of a Summer day from sports to evening. Be sure to see these new Romney frocks! KQMNEY Silk Coats for Women Three charming styles—a three-panel cape coat in silk faille, a waist- deep jabot coat in canton crepe, a straight-line bengaline coat with _collar of galyak. ROMNEY Spring and Summer Coats are $59.50. Romney fashions are sponsored by some of the country’s high-class specialty shops in the larger cities. In Washington they are presented exclusively by Jelleff's. ERWEAR Specially Designed by Effa Blanche Effa Blanche is the name of most exclusive underwear designed by a woman for women, of exquisite tailoring and hand finishing. She has made many beautiful new piecés, which add much interest to our May Sales. Chemises and Dance Sets, $#3-9° The chemises, in fitted or straight line style, with pleats at side, trimmed with fine white laces or net, in flesh or white, 34 to 44. Dance sets are very beautifully made with hand feather stitching, or trimmed with Alencon design lace. In flesh, white, or that lovely banana heart. 32 to 36. Effa Blanche Chemise and Dance Sets—May Sale Specials —$5.00 and $7.50 , Pearls An aristocratic gift of timeless charm; these finest of simulated pearls that are an unfailing choice for the most beautiful gift. In various styles necklaces from $25 upward. 5 La Masque for more mature figures Tecla Pearls 25 and upward The Pair Special! $3.95 and $5 Pearls* (Not Tecla) $3 60-inch chains, 2 and 3 strand, single strands, in creamy white or Molyneux face powder pink, with baguette crystal* or rhinestone clasp. An inex- pensive gift of decided charm. Bracelets, $1.95 and $3 Earrings. $1 and $1.95 *Simulated Jewelry Shop, Street Floor Longer gloves are a smart gift, and we have just re- ceived a new importation of 8-button French suede pull- ons...just what she will like to wear with short-sleeved dresses. They are in egg- shell, beige clair, putty beige, butter, white, black, at $5, Imported French washable kid pull-ons long enough to crush over the sleeve. ligg- shell, . white, butter, pearl grey, pinky beige, putty, and beige, $3.95. Glove Shov, Street Fioor 10 Miss Elsie Coakley —who is the leading dem- onstrator of this house, and who is so well known to many of our patrons, will be here this week with Mille. Florence, her assist- ant, to help you to he prop- erly and comfortably cor- seted for Summer. Miss Coakley is charming and efficient, and you will find it a pleasure to talk with her. The Grey Shops, Second Floor Effa Blanche Silk Gowns, %590 Lovely pure dye crepe de chine, in tailored styles, are most popular, finished with self piping, and the yokes hand featherstitched. Other styles are trimmed with Alencon pattern lace and lace me- dallions. The scalloped hemline with lace edging is particularly new and smart, Flesh, white, banana heart. Other Effa Blanche Gowns, $7.50 and $8.50 Effa Blanche French Voiles Lovely thin, cool, white imported voile makes this Summer underwear which becomes increasingly important. Gowns, $3.9. Trimmed with light laces and touches of embroidery in pastel colors. With ribbon sashes, and scalloped hemlines with fine net footing. Voile Dance Sets, $3. Voile Chemises, $1.95. how these We're Modeling “Onesalls” —all this week, in the Grey Shops, to show one-piece garments should fit to make Crepe de Chine Slips, $3.95 These are such lovely fitted slips, with shadow hem so necessary for Summer clothes, with Alencon design lace at top and bottom, and the very new semi-low back. Particularly important in this sale right now. Also at this price, wraparound and tailored style. Flesh, white, eggshell. $19.50 Silk Negligees, $15 Capes are in negligee, too! Here’s a satin model with a deep lace cape, decidedly stunning, in peach, flesh or turquoise. i Flowered georgette, so cool and summery, draptd over to one side, the model and lined with crepe satin. Truly unusual values, in this May Sale Onesalls! of Underwear. wears and garment The Grey Shops, Second Floor your appear at their best. Made of the wonder- ful Silkenese— (silk and bemberg) that so beautifully. every one seems to like. trimmed or -tailored —at only $5.00. See dresses launders It's a Lace wearing