Evening Star Newspaper, May 4, 1930, Page 35

THE SUNDAY STAR, WASHINGTON, Wymaqohafiflotfiopl;i ‘Akron Fbegan to make tires. | put my name on fhem to cerfify that they srere The Bestires | knew how to make and A The litfle shop has grown Yo a great Fac¥ory which employs fifteen thousand workmen. Every one of these workers is a From Akron-we Kave pressed out Fhrough the workd. We have plants in Los Angeles, Boston, Fall River and New Bed- ord. We heve plants in Canada and in Eng- land. We have a plant at Singapore—in the heart of the East Indies—so that we may buy the raw rubber where it is grown. We have offices and expert buyers in every impor- fant rubber growing center in the world. B AL R When the British RubBer Restric- Fon Act sought to raise the price of rubber, Firestone fought it practically alone and un- aided. And, in order that this country might never again have to beg its rubber from a foreign power, Firestone planted an out- post of American life in Liberia on the west coast of Africa—the Negro Republic foun- ded by Americans in the days of President Monroe. There we have a million acres to in- sure that America may always have rubber. &t a fair price. L S T R The first little shop could make & dozen tires a day. Today we can make eighty thousand a day. Thatis progress. We . -will not make a tire that is just a tire. Every tire must express all that we know aBout fires and s fitness for its use. That is why, , Buch is fRe spirit which Ras taken Firestone into absolute tire leadership. Such is the spirit which maintains the leadership. Nover lias the lesdership faltered. The rec- ord of Firestone is the record of the march of improvement in the tire industry. For Firestone brought out for automobile use: & %X % —The first straight side tire —The first rubber non-skid tread : " —The first commercial de- mountable rim —The first patented Gum- Dipping Process —The first balloon tire . '® "8°Q Each of these five inventions marked a new era in fire building. Together they made possible the safe and locongmical high speed motoring of today. gy An automobile is no better than its fires. e e Firestone has: —kept ahead of the tire makers. —kept ahead for the automobile makers. —kept ahead for car owners in safety, comfort and economy. iy ased Thatisleadership.! / D. C, MAY % 1930—PART ONE. The ultimate test of leadership is performance. » T e hold all the world’s records on road and track for safety, mileage, speed and endurance. —for ten consecutive years they have won the 500 mile Indian- apolis Endurance Race. ~—cere on the winning cars in the Pike’s Peak Race—where a slip meant death. —were on the Stadebaker car which on a board track in At- - lantic City in 1928 went 30, 000 miles in 26,326 minutes. —oere on the G. M. C. truck, car- rying a two-ton load, that hung up the coast to coast endurance record. ~—ran 71,351 miles on a Detroit taxicab, before the first tire was replaced. —and for 10 years Firestone has sold more tires on a mileage cost basis to taxicab and bus lines than any other manufac- turer and now equips the world’s largest taxi fleet and world’s longest bus line. (TG VA Such are the facts of Firestone leadership. W Each year we have learned more about tires. Each year we have put that added knowledge into our tires to give added values. (e s A And so we can say, with all the facts before us, that, while there are many good tires, the best is Firestone.