Evening Star Newspaper, December 16, 1929, Page 23

THE EVENING STAR, WASHINGTON, D. C., MOXNDAY, DECEMBER 16, 1929. A Store of Thousands of Gifts A store that stands for leadership . .. : The Hecht Co. has always been a progressive store. A store for everybody . . . : The Hecht Co. is rapidly serving a larger and farger clientele. A store of complete stocks . . . “the goods you want at the price yeu want” is a favoriie slog The Hecht Co. A store of fashion alertness . . . “if it’s new you’ll find it at The Hecht CO.” A store of fair prices . . . : and a store that will not be undersold . . . this is the policy of The Hecht Co. and applies to every department and every item. A store of superior service . . . : . The Hecht Co. understands the importance of rewdering good service. A store of shopping comfort . . . . wide aisles, spacious departments, roomy cicvstors and modern interior appointments. A store with a modern credit policy . . . : we welcome new charge accounts. Our Credit Department is located on the Main Floor. : A friendly store ..... ; \ friendly because of the good fellowship between executive and em- ployee which is reflpcted in the friendly service we render to our customers. 3 ‘ W ashingtonians : s this is your store . . . even at this season of the year, with business at its peak, with our facilities taxed to capacity, we are eager and k capable of taking care of your every demand. »