Evening Star Newspaper, May 12, 1929, Page 59

THE SUNDAY STAR, WASHINGTON, D. ©, ¥AY 12, 1929_PART % v 90 V-EIGHT PERFORMANCE for the First Time in the Medium Price Field \V4 PiR.O0°D .U GC.7T The new Viking introduces distinctly new and desirable principles of engineering design to the medium-price field. It makes available, for the first time at a medium price, the defi- nite superiorities of the ninety-degree V-type eightcylinder engine. It embodies new beauty and tailored smartness—the latest creations of Fisher artist-engineers. Thenew Viking is particularly outstanding in performance. Its ninety-degree V-type eight- cylinder engine delivers 81 horsepower, with exceptional smoothness throughout the entire speed range. Its response to the throttle is remarkable, both in getaway from a standing start and in acceleration at the higher speeds. Its top speed is greater than the average motor- ist will use. And it provides a power reserve for steep hills, long grades, and hard pulling. Advanced Engine Design These desirable and exclusive new character- istics of performance are provided by the 90- degree V-type principle of engine design, brought to a new high stage of development by the many individual advancements com- bined in the new Viking engine. The principle of 90-degree V-eight engine design permits the use of two banks of pistons to propel a short, two-plane crankshaft. The result is smooth, highly concentrated power. Power impulses in the new Viking engine occur at precisely equal and equally over-lapping intervals—providing engine ‘on the air John Phillip Sousa and his famous band General Motors Radio Hour Monday, May 13 o F G ENZER smoothness and performance effi- ciency heretofore associated with cars of higher cost. Many advance- mentsare found for the first time in V- eight engine design in the newViking. They result in rigidity, accessibility, anew and highly efficient valve arrangement, and ad- vanced cooling and lubrication. Rigid, Compact, Readily Accessible The natural compactness of the Viking engine, combined with the added strength obtained through ribbing and trussing the gnnkcau, provides exceptional rigidity —an important contributing factor in smoothness, quietness, and long life. The short, rigid crankshaft is counter-weighted for maximum balance and is supported by oversize bearings. The engine block is mounted on pyramidal and cylindrical blocks of live rubber. These special mount- ings prevent metal-to-metal contact, insulate power im- pulses from the chassis and body, and give additional assurance of long life. Viking engine design providesgreater accessibility than is found 7 list price when values. Viking el y 64 H Street N.E. Telephone National 2335 Pohanka Service 1126 20th Street N.W. Telephone Decatur 206 Murphy Motor Co. 266 Carroll St., Takoma Park, D. C. Telephone Georgia 3782 11595 f.0.b. factory, Lansing, Michigan Spare Tire and Bumpers Extra Comsider the deliveved price as well as the comi delivere char g "end financing. NOW North-East Oldsmobile Sales & Service | KIN.G AL G o B i - B80T in the conventional automobile engine. For example, the valve mechanism may be easily reached by lifting the two hori- zontal cover plates located on top of the engine. The entirely new arrangement of the valves in the Viking represents an im- portant advancement in auto- motive engineering practice, since . it combines the fuel efficiency of the overhead location of valves with the quietnesst simplicity, and rigidity of side-valve design. Down-Draft Manifolding - Adistinct advancementin efficient fuel distribution results from a new type of controlled manifold- ing based on the down-draft prin- ciple. After leaving the carburetor, the path of the vapor to the cylinders is always down- ward, assisted by gravity. The manifold is so designed that the distance from the carburetor to all cylinders is equal, providing a fuel mixture of uniform quality. A positive-pressure pump sup- plies a constant flow of gaso- line to the carburetor. Fuel gases are pre-heated by a manually-controlled hot-spot in the intake manifold. Ther- mostatically-operated radiator shuttersassurequick warmup. ON DISPL automobile prices ime Mt. Pleasant Motor 2424 18th Street N.W. Telephone Columbia 3633 Oldsm The lubricating system of the new Viking engine is also remarkably efficient. Oil is pumped directly to all main, connecting rod, camshaft, and rocker arm bearings. The con- necting rods are rifledrilled to permit pres- sure-lubrication of the piston pins. Valvesand otheroperating parts are bathed in an oil spray. Dilution is prevented by crankcase ventila- tion. And any injurious foreign matter which may be present is removed from the lubricating oil by the new Viking precipitating trap system of oil cleaning. Remarkably Efficient Cooling Cooling is exceptionally thor- ough in the new Viking en- gine. Cylinder walls, valves, valve stem guides, and combus- tion chambers are water- jacketed. Equal manifold dis- tribution of the water in the twin blocks, with graduated outlets direct to points of greatest heat, assures uniform, efficient cooling of the entire engine. The water space ex- tends far down on the crank- case wall and assists in cooling the lubricating oil. The en- ine thermo-gauge, which is located on the dash, shows the actual temperature of the water circulating in the en- gine. And the Viking engine is furthzrl pro:utec} by ther- mostatically-controlled, auto- t; matic radiator shutters. Sty The Viking chassis also con- tributes much to.the performance, comfort, de- pendability, and long life of this great new eight. Remarkable strength and endurance are evident throughout its construction. Its low center of gravity and balanced weight are vital factors in riding comfort and roadability. Important Chassis Features The new Viking chassis has awheelbase of 125 inches. Its overalllength, from bumper tobumper,is192inches. The exceptionally strong and rigid frameis 614 inchesdeep, with a 3%-inch top flange, 23{-inch bottom flange, and isreinforced by five stoutly gusseted cross-memberc. It tapers to the front to permit a short turning radius and isdouble-dropped to provide alower center of gravity and great roadability. Toassuredecelerationin keeping with itsspeed and getaway, the new Viking has oversize me- chanical four-wheel brakes of the new*two- shoe internal-expanding type. Because theyare self-energizing, very little pressure is required to quickly bring the car to a smooth, sure stop. Every provision has been made for riding and driving ease. Four Lovejoy hydraulic shock absorbers, -fynchronixed with the springs, provide restful riding. Fingertip steering and easy parking result from the worm-and-split- nut steering .gear and short turning radius. The steering wheel is adjustable. And the AY Co. > . Homal simplicity, vigidity, driver’s seat may also be moved instantly for- ward or backward to the most comfortable driving position. Both gear-shift and clutch action are exceptionally smooth and quiet. The clutch-release bearing is self-adjusting and self-lubricating. All dash instruments are grouped on a e, directly or indirectly lighted panel, and include speedometer, am- meter, oil gauge, gasoline gauge, and engine temperature gauge. y Latest Fisher Style Creations Th};: Viking ‘l;l bno\anihbh in three voguis| y types— Four-door Sedan, Convertible Coupe, and Close-coupled Four-door Sedan. All pay tribute to Fisher designing, genius. All are priced the same ...$1,595. Trim radiator— eweeping fullcrown fenders —graceful hood—tailored body lines—all blend into a ‘pleasing and harmonious de- sign . . .as smartly patrician in appearance as any car on automobile row. Upholsteries are rich in quality, tasteful in design. Seats are deepcush- ioned, and incline at just the right angle to vide arm- chair comfort. intments and hardware of dignified pat- tern are expressive of fine automobile luxury. And Viking bodies are as sturdy as they are beautiful, due to Fisher combination wood-and-steel construction. Flush door construction, the generous fabric beading between all metal surfaces, and the use of non-shatterable security-plate glass in the windshield are details that indicate the costly-car standards followed throughout the manufacture of the new Viking. Proved Dependability And this new Viking is worthy of its name. Its beauty and tailored smartness are evident at a glance. Inspection reveals its comfort, luxury, and quality. A drive will demonstrate its brilliant performance abilities. And its dependability and long life have been proved on the General Motors Proving Ground. Three yearsago Oldsmobile and General Motors engineers, working hand in hand, set out to build the finest eightcylinder car possible to produce at a medium price. They investigated every type of ecight<ylinder car, past and present. They designed new cars; tried out new engineering principles, Car after car— fleet after fleet—was subjected to the strains of prolonged roadwork on the Proving Ground. Finally, one car stood out above all others'. . . the Viking. By the trials of months and miles, it won its right to bear this honored name. The new Viking is now on display. Come in and see this outstanding new eight. Study it .. .drive it . . . match it against the field in appearance, performance, and engineering. Your own good judgment will tell you that it stands entirely alone in value, among cars of medium price. ’ ’ v OLDS MOTOR WORKS, LANSING, MICH. Wisconsin Motor Co. 726 17th Street N.W. Telephone Franklin 1695 obile-Washington Co. 1515 14th Street N.W. Olds Motor Works, Factory Wholesale Branch, 1515 14th St. N.W. Telephone Decatur 5516 Chevy Chase Motors 6701 Wisc. Ave., Chevy Chase, Md. Telephone Wisconsin 2670