Evening Star Newspaper, March 1, 1925, Page 69

SEESEXPERENE FACTOR I BUYIG Motorists Own Better Cars Through Discovering Need, Is View of Dealer. Motorists toward owner- ship of better cars because their ex- perience leads them to a demand for cars that will better meet their needs r & more complicated form of trans- advance In the opinion of Oscar Cool local Fackard dealer. Ac : to Mr. Coolican, there are 1 well defined levels of trans- and these, in turn, result sponding varlation in levels ownership. discounts the idea that peoplé step up into a higher-price another new car He usually class when buying ise of a desire to advertise their In his opinion y a reason for upward swing ore experienced a moto “the ends Mr. Coolic s need for the best there is rtat He is not satisfied nsportation feature and consider a that this one need. otorist’s first need is for a will transport him with a > degree of comfort and is not particular as to de- cares only for that relia- tra at postponement distinetion are And economy of period of years does e finds that he c wants to on a day etting extremely tired. He while there is economy in <, he spends & lot for h rate of deprecia- The next need, therefore, is for h that will meet his demand extensive and more com- fortable type of transportation. Deas gy’ Stages. 1o al stuges this demand de- into one for a broader type i and economy as well. need a car that will , because his trans- has widened to a point is not always in a position t his roads or his weathe o ing several dif- process of ion demands to make com- And b kes and models, e comes to know true h the result that or two about car one new tran must be 5 o is the need for appear- nction and comfort. He be- &ins to find that he cannot go to cer- tain places without feeling that he hould be owning a more distinctive ir. He appearance is more than ification, being style of the most nec ary kind. If he buys a good appear ing car it has a higher trade value when he is ready to buy his next car. Once Luxurtes, Now Necessities, “He finds t certain car features hat were luxuries In the days when N d_his roads and his weather or necessities. To be without the to be handicapped. So he st consider them seriously when he buys is ‘up stage’ v the best, in process, is to of our most portant trends in one A he Spotligh In the Spotlight. OYCE BARBOUR has been engaged pening New York this week. Miss Barbour has been playving tyude Lawrence's roles in “The Char t Revue.” r 1d Romberg, the composer, xt five years Freeman will play the prin ichel Auclalr,” the les Vildrac, which rhouse be the Cleopatra of Shaw's “Caesar a,” which will open the Guild Theater, In New York, March 23 or 30. The Firebrand” will be produced fn London during Easter week with an all-English cast. The Four Flusher,” inn, was put in rehear Mack Hilliard with a cast that icludes Russell Mack, Sue McMan- John Daly and Edward Pointer. by Caesar 1last week I turned next will have it nedy for arried Lovers,” an opera by Wolf-Ferrari, with libretto tno Forzano, was given its micre in Venice, Italy, last American producers ars bid- opera. Martin Beck has purchased the rights to George Middicton's new comedy, “When Ships Come In,” and will give it an early production. “The Handy Man” is the latest title the play hitherto called “Odd h opens in New York to- night. ed Wayburn's revue, for which a antic cast is to be assembled, will n in New York about June 1. Katherine Cornell is to have the ding role in “The Green Hat,” hich opens in Detroit next month. Should this play prove a “flivver” Miss Cornell will be turned over to avid Belasco, who will give her the ading role in his forthcoming pro- tion of “The Doll Master.” du Among Henry DMiller's reproduc- tions on the Coast this Summer will Do 5 Margalo Glllmore is st to portray the role reated by Eva Le Galllenne. *hil Cook and McElbert Moore, au- thors of “Plain Jane,” have just com- ted a new comedy, “Blah! Blah! slack Sheep!” It is to have an early presentation by a prominent New York producer. Lawrence Weber is to make three new productions this Spring, the first being “Mercenary Mary,” which goes o rehearsal tomorrow Wwith Vivian artin in the title role. William Collier’s play, “The Frame- Up,” opened in Elmira last week, with Mr. Collier as the star. Edward Childs Carpenter, head of The Dramatists' Theater, Inc., has gone to Lurope in search of plays and players. He will endeavor also to nd an actress to play the leading role of his ewm mew play, “The Jwopard Lady h will insure him freedom | MINUTE MESSAGE Trado As Speeding up traffic—the need with safety until drivers learn to i e rushing ifka mad at every opport the subsequent stopping process. about half the speed they usually t Driving, about the city espec they must stop at the next intere the way before the sign is turned race into tight places wher ing “low” when the officer says Alertness, not Impatience, wi they Capital Streets Held Best Paved By Experts’ Study Avenue Asphalt Still Ex- cellent After 35 Years, Report Shows. Washington's streets and avenues are the best paved of any of the great world capitals, and Pennsyl- vania avenue holds the record dura- bility in street construction, accord- ing to the Highways Information Service. T asphalt pavement on the National Capital's historio thor- oughfare has given service for 35 years. yaars. These pavements are maintained at a yearly cost much less than that of the average trunk line country high- it is indicated in the report of ingineer Commissioner. The aver- age coet of maintaining asphalt pave- ments here in 1923 was at the rate of $234.43 a mile of 18-foot roadway. The best pavements laid in Washing- ton average at present prices about $3 to $3.25 & square yard, or at the rate of $32,000 to $35,000 a mile. n connection with these costs of an; 1 repalr,” the report of the En- gineer Commissioner states, “It should be considered that some of the streets approximate an age of 40 years and that the average age of those we have resurfaced in recent years ex- ceeds 25 year: COUNTERFEIT PARTS | HOLD BIG MENACE Autoists Urged to Have Repair Work Done in Authorized Service Stations. Motorists are being warned by dealers against the purchase of coun- terfeit service parts and are advised |against having parts installed ex- cept by service stations approved by the fac which bulilds their car. Recent experiments showed, in the case of the Dodge Brothers rear axle shaft, that the genuine shaft withstood six complete turns in a twisting test, while the best of sev- eral .counterfelt shafts withstood only one and three-quarter turns. Also, @ genuine steering knuckle bolt bent almost double without break- ing when put under tremendous | pressu When the same pressure | was applied to a counterfelt bolt it snapped in two immediately. “Such tests show plainly that it lis dangerous to use counterfeit parts,” said Raphael Semmes, presi- dent of the Semmes Motor C local Dodge Brothers distributors. “The least that can be said for such parts is that they are a source of endless expense and inconvenience to the man who is unfortunate enough to have them in his ca Th; an be sald is that thes the safety ssengers. man or woman who ever drove a car can readily ap- preciate what might happen If a | vital part should give way on a haz- | ardous grade, or in a street crowded ! with swiftly moving trafic. tomobile owners can protect | themselves against such danger and misrepresentation by having parts installed only by service stations proved by the factory which bullds thielr car. The counterfeit part is put on the market purely as a money-making proposition. The au- tomobile manufacturer makes parts because they are a necessity and convenience to his patrons, and he makes them as well as he knows how.” There does not seem to be any clear idea regarding what is es- sential to traffic speed. Most drivers think that trafiic speed means Traffic movement could be doubled with most drivers running at ing the city could post a ten-mile-an-hour speed limit and still get every one home in time for dinner. Traffic officers report a general slowing up of startin cers’ direction commands are not studiously watched. Drivers who wil S FOR MOTORISTS “Alert, or Just Impatient?"” (Prepared by the traffic committee of the Washington Automotive oclation.) of the hour—will not be possible be alert instead of impatient. unity, saving time and distance in ravel, If all cars could be kept mov- and fally, is impatient fnefficient. People clutter up streets that they do not need to use, They drive in back of one another instead of abreast. and complicate intersection procedure when they should be standing it the white line all set to go when the officer commands. Most drivers will speed up when it is a foregone conclusion that They rush past traffic signe section, and they will amble alons when by hurrying a little they could get across the street and out o against them. way. Of complicate trafic are forever find 1l simplity traMc and speed it up HUGE HORSEPOWER GENERATED BY AUTOS 340,000,000 Units Developed ir This Country—Experts Seek Efficiency. Three hundred and forty millior horsepower is being generated in au tomobiles in this country today, &c cording to Dr. W. E. Durand, pres! dent of the American Soclety of Me chanical Engineers. The nation ir being run on oil and gas, not steam and water, as was true a quarter cen tury ago, says the sclentist, who es timates that a 1 per cent saving ir ol and gas fuel would run the entire country for two days without cost, o New York City for five weeks eact year. In the interest of conservation of oil and gas for power purposes, 1¢ engipeering societies and Governmen* bureaus will mect April 20 to 25 ir various parts of the country. The attention of experts is being focused on economy and increasing the bene- | fits already derived from the power obtained from oil and gas. Meetings will be held in every city and tech- nical school In America to study con servation and new uses to which of} and gas may be put for the benefit of advancing civilization. Among the organizations that will participate in this enterprise are the American Association of Engineers American Chemical Soclety, American Institute of Mining and Metallurgical Engineers, American Petroleum In- stitute, American Society of Mechani- cal Engineers, American Soclety of Naval Engineers, American Soclety of Refrigerating Engineers, American Institute of Chemical Engineers. American Society of Marine Design- | ers, National Safety Council, National Association of Stationary Engineers, Society of Automotive Dngineers, So- ciety of Naval Architects and Marine Engineers, United States Bureau of Mines, United States Bureau of Stand- ards and United States Geological Survey. il WRONG WAY TO PARK. Front Wheels Should Net Be in Mud or Snow. The idea of burylng the front wheels in a mnd bank or slush in trying to keep as far as possible from the street car line when parking is the first rule of getting stuck, chains or no chalns. If any part of the car is to be driven into the mud, let the rear wheels dig In. The trouble with getting the front of the car {mbedded is that the rear wheels will not get enough traction to pull out. But if they are in the mud and the fromt end is free, they will usually dlg out, just as they dug their way in. If you don’t quite catch the idea | just steer for some bank and stop. Then try to drive the front end into the mud. You'll ind the rear wheels =tarting to spin, when there is no nomentum of the car to bury the front wheels. STORE WINDOW IS MIRROR. Store show windows can be of great assistance when “making” or leaving a parking space. If you'll look into the glass at vour right you will be able to seo the space between the back of your car and the machine in back of 'it, just as you would were you standing on the sidewalk. This obviates the necessity of asking pas- sengers in the car whether you have room to back a little farther or of taking & chanoe if you are alone. Try it the next time you are driving downtown. AX opening in the one of the large distributors in Wash manufacturer who ha twenty-five years and leader of the industry. | principles of automo I been developed by thi T HE car is the mos highly regarded THE organization E man we want TH earned an income in pany with which he is objects of his life. IF the year when the aut you are that man, be treated confidential ‘Address ~ Automobile Salesmen i: A tripling of production has created I'I‘ is the most imitated car in the world. would be proud to be connected with. It also offers the right man a chance to more than double his present income, irrespective of how successful he has been in the past. now as an automobile merchant and year. He is a go-getter and is the'type whose personal success and the success of the com- your qualifications. This is the season of its greatest opportunity and we want a man who can start in right away. All replies will Box 376—Z. sales organization of st and most successful ington, representing a s been in business for is regarded as the real Most of the advancéd tive engineering have s manufacturer. t favorable known and by the public. is one that any man is probably employed excess of $5,000 last affiliated are the prime write and tell us about omobile industry offers ly. Star Office Slogans for Safe Driving Not All Tragedy Pictures Most safety slogans are sol- emn, mournful and calculated to be territylng, but occasionally a lighter vein is introduced by cau- tion advocates. Some of these are witty and full 6f punch. A sarcastic railroad man in the Bast suggests to careless motor- ists: “Better stop a minute than forever.” Not to be outdone, a locomotive engineer ofters this one: “Try running into one of our locomo- tives; they satisty.” The manager of the Southern Pacific hotel at Truckee is cred- ited with this one: “Stop! and let the train go by, Hardly takes a minute; Your car starts out agaln intact. And better still—you're in it.” RULE FOR SAFE DRIVING. When following another car across a crosswalk, and trailing it to one side so as to be partially obscured, vatch out for the pedestrian who fig- ures on waiting for only one car to pass. In an Hastern oity a woman walked right into the rear wheel of 1 car that happened to be trailing nother, ot to be able to avoid the accident. The driver was in no way | o blame, but he would have given a | In cranking the engine make ever: effort to prevent it from misfiring. When this happens, the gas, vapor and spray In some of the cylinder: are not burning, thus condensing in such a way as to foul the plugs and dilute the oil In the crankcas It into the habit his intention following the main highw left if he track of th, to turn beaten ehind may be a loc result of excessive use ¢f the road straight or of an attempt to run that those ahead of the engine too fast on too lean a mix~ | him are going the same way. Every ture. A little practice in more efii- ‘lent starting saves a lot of trouble. body isn't tr 1! the time. Signal always. MEYER HERSON, Prop. Used Oars and Used Parts for All Cars Largest Auto Wreekers in D. C. 60 and 62 H Street Northeast Phone Franklin 3383 Washington, D. C. Even the experienced driver lapses of failing to signal is He should remember n driver who, planning to take the dirt ng the broad high- PROOF IN PRODUCTION. Here is the way to décide whether you should select any one of the new | Utility of Balloon Tires. Motorists who ¢o nd who wondered tires lagt Sumi S | car features: Ask yourself whether |what the would be in the snow it produces results. If a new fea- | know now res actually 1l | ture adds complications and yet pro- | pack down the a wide duces better results than could be|road for the obtained without it, it is worth hav- | smooth the v ing, just as it is worth putting $200 [and thus offer t more into a- car if you can get $200 |In a tight j or more worth of return on the addi- [down to the pavem tional investment. the car o R. McReynolds & Sons INC. “60 Years' Satisfactory Service in Washington” Automobile Painting General Overhauling Repairing All Makes of Cars 1423-25-27 L St. N.W. Willys-Knight and Overland Specialists—Main i l(llv “(hu '".,.';u-,;!F‘-E%:“flll?fii“"'.;mi:!illmi?fln gt AT Fd S 3 Never before has such approval been given a new car ! . 2495 ¥.0.B. S¢t. Louls universal approval being accorded the new Gardner Eight-in-line every- where in America is little short of amazing. In the few weeks since it was first an- nounced to the motori publicilthis car has won a place for itself in the hearts of men and women from Broadway to the Golden Gate and from the Canadian border to the Gulf. Car owners, dealers, distributors—even ers of other cars—acclaimed it the outstanding exhibit of the New York and Chicago Automobile Shows. Within 24 hours_after the curtain went up on the Cleveland Show, the Gardner distributor for that territory wired: “Gardner Eight- in- sensation of motor car industry. Surpasses my fondest expectations.” Night after night, Philadelphia Show vis- itors thronged the Gardner section for a view of the new car. The same thing happened at Minneapolis, Pittsburgh, Kansas City, Portlan am{ other show points. The conclusion to be drawn from these facts is perfectly obvious. It is the new Gardner Eight-in-line people want—and they want it because it gives them a measure of motor-car value out of all proportion to its price. They want it for its fascinating European- style body lines—for its rich finish of two- tone Duco—for the smooth power and flashing speed of its 75-horsepower Eight- in-line motorn—for the cradled comfort of its ballcon tires and snubbers —for the secure safety and freedom from trouble assured by Gardner enclosed 4-wheel brakes. g They want it for the traditional excellence of egatdner construction—for Gardner’s painstaking care even in little things such as the new type generator which auto- matically controls the amount of current delivered to the battery, assuring a full battery at all times. And because here at last is an Eight—a smooth, powerful, wonderful Eight—with w for closed-car protection 5-passenger Brougham is the same price as the touring car—$1995. Orders already in hand have made neces- sary a substantial expansion of the original roduction pr , and manu- mp is now o'p %orward at a rate ofiglnafl urgecteg to be reached only by the mi of 1926. Never before has such lic approval gbit angpyou'll given a new car. understand why. THE GARDNER MOTOR COMPANY, INC. ST.LOUIS, U. S A. B. C. R. MOTORS CO. : DEALER - DISTRIBUTOR 2201 M St. N.W. Phone West 2007 DEALERS PERRY BOSWELL Mt. Rainier, Md. J. D. THOMPSON Herndon, Va. GARDNEE EIGHT-IN-LINE GARDNER PERFORMANCE AND DURABILITY HAVE NEVER BEEN QUESTIONE N T e i v;!*';:u,:m;:;v,<'.;.5!!}:2!!!}l!!!!!!';!u?"““\!m!!'.ni;iE{t!‘,!!!!I!lx!!!il’fl!'.lii!!!!'.'.[l!!I|||i5!!!m:fI|i:':i'llv}!!!!!!!mi!!m!':;md‘~l i L e i g, i i W2 i, D H e