Evening Star Newspaper, March 1, 1925, Page 19

THE SUNDAY STAR, WASHINGTON, D. €, MARCH 1, Famous Ziegfeld Follies Beauties Off Stage Wearing Madame X Girdles. 1925—PART Famous Ziesfeld Follies Beauties Keep Their Figures Beautiful By Wearing The Madame X Girdle THE most beautiful girls in the world! Such is the unanimous verdict of the public on the loveliness of the famous beauties in the Ziegfeld Follies. Florenz Ziegfeld—the great producer who “glorifies the American girl” and is world-famous as a connoisseur of feminine beauty—has carefully chosen each one of these girls himself from the thousands of fair aspirants who sought the honor. His chorus girls are cele- brated the world over as the perfect representations of the various types of beauty. Tall or short, blond—brunette—or auburn-haired, each one is flawless. Each one has a lovely face, beautiful hair and graceful carriage. But the one thing that Mr. Ziegfeld is more particular about than almost anything else is the figure of the Follies girl. To be num- bered among this noted galaxy of beauties, a girl must have an absolutely perfect figure! Not too thin—not too plump. Her meas- urements must be as exquisitely proportioned as those of the Venus de Milo. Must Keep Their Figures Perfect Even for a girl with a naturally fine figure, however, it is by no means an easy matter to keep it ideally proportioned. She’ll diet until she starves—roll, fence and exercise until she is worn out— rather than gain an extra inch around waist or hips! §\WUWWVVVWV»WWV.V-VEW»V'!-"!.VWVVWWWMWUvVJ"!'V'JVW""W"WVWWV.""WW."V“U TAARLERAAADDAL A ‘The Madame X comes in Ste] 2 in and Clasp-Front models for every size and type of figure. Flesh-colored or gray rubber with brocaded silk or coutil facings. Price Tange $7.85-to $12.85 Mme. Eugenie M. Go!dberg Hecht Co. S. Kann Sons Co. F. R. Jelleff, Inc. - Makes You Look Thin ‘ On Sale at All Leading Stores Where Corsets Are Sold, Including: But it’s no longes necessary to take such strenuous’precautions against possible plumpness! The enthusiastic Follies girls will tell you they have a wonderful new way of keeping their figures ideally slender and graceful. No more starvation diets or tiring exercises for them—they now wear the Madame X Reducing Girdle! This wonderfully soft, flexible girdle is ideal for the purpose. You simply put it on—and forget it! It is so light and comforms so per- fectly to the figure, you scarcely know you have it on. Yet all the time it is exerting a gentle though imperceptible massage that eases away any excess fat. Women who are really plump and need to reduce, say they have actually lost five to ten inches from waist, hips and thighs in just a few weeks! Thousands who do not need to reduce, wear it for comfort alone, and say they would never 2o back to the old-fashioned corset again. Based on Scientific Massage Principles The Madame X Girdle is fashioned from the finest quality, heat cured rubber—as dainty and agreeable to wear as the softest gar- ment—and is based on sound, scientific principles that have caused reductions of 5, 10, 20 pounds in a remarkably short time. It fits into every curve and hollow, holding right to the figure and giving wonderful support. A feature that the Follies girls spe- cially like is the flexibility and freedom. The pliant, kid-like rubber “gives” freely with every motion, and the special front<ut-out in- sures perfect comfort as you stand, walk or sit. The Follies girls like to wear it whilé golfing, fencing, dancing. Every motion is met by the resilient rubber in a powerful, yet gentle massage. This is possible only because the rubber is live and uncovered. Makes You Look Thinner At Once The Madame X makes you look thin while getting thin, for it gives you at once the slim straight lines the vogue demands. Instantly conceals big waist, hips and abdomen, and gives the per- fect foundation for beautifully fitting clothes. An exclusive feature is the unusual length, which makes it so effective in reducing the . thighs. The dry-heat cured rubber is strong enough to hold you in, and will never crack or split. Special hand-turned seams and new ways of reinforcing prevent that! Women everywhere are just as enthusiastic as the Follies beauties about this wonderful new way of keeping their figures gracefully slender and supple—of removing all the disfiguring, useless fat from waist, hips and thighs. See this wonderful girdle for yourself. Stop in at any good store where corsets are sold and get a fitting. You'll be as delighted with it as Mr. Ziegfeld’s famous beauties. M?WW\VUWUWTV~VV'!S"’N-W\!VWU‘YWWT‘!\,TW V’!lé N q 2] A8 Y Y Y Y Y YT Y e ) & < AARAARNEARDARAANANADANLAANABADL DR AR World-famous beauties of the great Ziegfeld Follies chorus King’s Palace Lansburgh & Bro. Palais Royal X While Getting Thin The Madame X is-wom the vest, as a_corset, and become more slender. Marguerite Girdle Shop ~ Payne’s Corset Shop