Evening Star Newspaper, March 1, 1925, Page 36

36 STUDY ADVERTISING EFFECTS ON RADIO Leaders Show Division of Opinion on Matter—Some Are Fearful of Growth. BY CARL H. BU advertising is into broadcasting radio 'MAN. insidiously programs entertainment” will become hnily velled publici.y,” is charged by some of the leading exponents of radio ad- vertising. We have all heard what are virtually publicity talks on coffee, candy, flour, chewing gum and other commodities 7 the air, and also enjoyed en- nment by playing card quartets, obile tire orchestras, safety razor and grocery re musiciar The butcher, the baker, the candle- stick maker and the whole of in- dustry has been broadeasting of late. What is it coming to? Think it over! The question should pay for broadc ing concern among pational advertisers, as radio industry 1 be up eventuaily, a recently made by Printers That creeping and that eventually and advertisers ng” is caus- asters and well as the self, but since it fans to decide of survey | Haase of | whether Alber follows s ¥ So0d io Endangered. industry br The that discovering adcasting means good THE SUNDAY STAR, WASHINGTO:! LONG RANGE RADIO ENTERTAINMENT SUNDAY. MARCH 1, 1925. Programs of Following Distant Stations Scheduled for Eastern Standard Time 970 10 9:00—Children’s hour; comic stories and music AM, c ...WJZ New York 4543 204 10 TO 11 AM. 10:00—Chimes concert Sos Radio chapel services fro nacle of the Christian and First Presbrterian Church serv Chimes from belfry of Ilymouth warlharen Lo LG atcitower ‘Quintat; e 10:30—Sunday school conducted by the editora Sunday school Book Concern onary Services from Hethany Presbyterlan Churchi organ.. WOO First Presbyterian Church services: organ 10:40- 10:45—Holy Trinity Church services 5 First M. E.” Church services; organ ... gregal toiin wolos Linwood Boulevard Christian Church services ... .WDAF Kansas City 3666 942 Gospel “Taber 1012 307 476 Omaha Lockp't, N WOAW CWMAK al ....... WREO WBER Alliance e Lansing 285.5 Kossv'e, N.X. 278 1 staff of publications of the Methodist Cincinnati Philadelphia Lansing Kansas City Philudelphia Schenectady -~ WLW 42 T WREO WHE wip WGY 11 AM. TO 12 NOON. chtower Quintet .... stian Church services ... Paul’s Episcopal Cathedral services South Congregational Church ervices: . Drogrami: organ: cholr: quartet Fourth Aves eal solos; organ recital; choir Redio Lighthouse Choir Temple Israel services . West End Presbyterian () 11:30—People’s Church services. People’s Liberal C} 11:45—Sermon by W. R urch services ; choir; organ arch ‘services . rench . 12T01 12:00—Central Church services: musical program . First Presbyterian Church servic Church of the Covenant servl, Trinity Baptist C r rch of Minneapolis Services of St 's M. E. Church solo: ’ Presbyterian Church services: vo- rgan; quartet | 213 309.1 8327 WEBBR KDKA WWJ Rossv'e, N.Y. Pittsburgh Detroit musteal Springfleld 8311 Loutsille, Her. Sp., Meh. Boston New York Chie N Chic: 447 i PM. KYW KTHS JWLW Chicago Hot Sps., Ark Cincinnati Minneapolls 374 bt ervice organ Uncle Walt reads the funnies to childien . 45— Artist recit: 170 2 :00—Los Angeles Church services First Baptist Church services: orga + qua Allen Theater Concert Orchestra Sermon from studio by Margaret Weaver 30—Organ recital and services from First M “What Is Flaying at the Various Local T) First Presbyteriau Church services 2 TO 3 t, sacred and classical n The Detroit News Orchestra 2 : “'Sunday hymn sing'" First Church of Christ. Sclentist Church services; vocal solos 2:00—Orchestra con, business acting, Haase points radio broadcastin vertising he poor business industry realize that if 1o get adve support itself w Today cles are offe sion by stations has secured the extraordinary broad- business,” Mr review of 2 means of ad- “Conversely,” g means ¢ who are in the | the mad rush dollar for the continues, radio extraordinary his out in | | | | | says 11 suffer. he claims advertising agen- d 15 per cent commis- number of broadcasting for business. One salesman advertising rights | from 15 stations. On the other hand, | stat which do not sell space on | the are besieged by publicity n-.en,{ ons who seek to talk on certain businesses and the manufacturers. v dvertising will kill radi and at the time hurt advertising, a representativ Colgate Co. | quoted The whole | b rdvertising i Association vertising agencies, which rad the proble studied 30—Musical program from Beth New York Federation of Churches. church community chorus Seaside Hotel Orchestra; sac Westinghouse Symphony Orchestra . Afternoon progrem - - George Neal of Bib) he First dresses; radio group quartet’ ........... 3 TO 4 :00—Artiat recital; organ: musical concert . Queens County Cbristian Endeavor program 15—01d South Forum meeting .. . 25—St. James Theater Symphony Orchestra 30—Twilight concert by Hotsl Cleveland Or: Musical program from Piccadilly Theater Touis Jobnen, baritone: Elizabeth Cook, North Side Christian Church Orchestra 5—WGY Symphony Orchestra 45—Men's conference in the Redford Branch A.: address: Gloria Trumpeters; solos broadeast by WEEL from < 4 TO 5 d chimes concert wn Y. M. C. A 00— Sermonette and_sa m Germa Schuster, te recital by’ Dr. George's Episcopal Church services Troup C entertainers of the Mounted Po program by the Collegiate Orchest: Federation of Philadelph sical program by the choit Charles Heinroth 15 has decided that the ‘ methods of radio advertising are not present 5 bad all ng. So f Telepho chain pears e radio advertising cording to Mr. H for talks un Telegraph & | WEAF and a | ap- | for | $25 1 half) er throv cted stations, ain channel The charges, vary from and $250 a ment, from one | $1,600 hour for | through ! distributed The advertisers, of | the talent. Cir- < talks, but| naturally only estimates. | hese rates arc not fixed, but may be tele company, un £ that telephone | ility or that con- between States. Is Divided. from a nur ranufacture gures guaranteed . as | reased by the | sss the Inter- and, claimi a public lines ar neeting Sentiment A eritn tative is Stz represe that there agalnst they all believe Loe DeForest concerns their pro ug to th insidious and L He looks torward t great u tor “thinly The air spac off sees pre an interesting Houcherin, its ans better programs for 1925, which Be Wi hatge to advertising. The corporation, however, has recently co-operated with Brunswick- Balke Ce broadeasting operatic and concert stars, who are attracting public favor. C. Brandes, the anufacturer, hopes radio ad- not continue; another of that company says radio manuf; turers do not advertise by broadcast- ing, fearing ablish_a precedent f they pay for An officer of Dur- ham & Co. belicves selling advertis- ing space on the air is the only con- crete plan for paying for broadcast- but i s that it does not tate “poor broadcasting. Provide Good Entertai putable « very interest opinion &, but deasting at as more avertising, | no unanimity of radio advert believes t rad that adv ing i coming more flagrant + time when the programs will ;be advertising pur- ration does not sell stations; David Sar- advertising only 2s Pierre anager Radio Cory nt experiment pubiicity great ent. erns now provide i entertainments, the only publicity they derive being the broadeasting of their names. C. D. Tuska, a radio manufaclurer, agree asserting that many broadcasters r port tremendous earnings, and he be- lieves that radio broadcasting is the most profitable form of advertising yot developed. Others point out that, s long as manufacturers are willing to pay, they should do s0; when they top other sources cf income for broadcasting can be found. The in- vestigator, however, believes that the manufacturer is relying on the advertiser, but at the same time giv- in advertising an opportunity to share the “black eye” with radio, if the public decides to strike. Secretary Hoover is opposed to cen- sorship, but through the radio con- ferences it has been ade known that “indirect advertising” only is permit- ted via broadcasts by the Department of Commerce. However, Mr. Haase sces possible governmental interven- tion and ultimately a decision from recelving set owners, Views of concerns which have tried aid advertising are interesting. The Eveready entertainers, considered unique by many, actually pay the Na- tlonal Carbon Co. in good will. One day 3,000 letters came in, according to J. R. Crawford of that company. But he does not think radio advertising, even Indirect, would pay all types of manufacturers, except experimentally. As a contrast, Stuart Peabody of the Borden Milk Co. claims that two broadcasting trials failed to bring adequate responses. The Macy Co. falled to derive substantial benefits from broadcasting. But Nat Lewis, owner of two gift and haberdashery shops, found fashion talks via radio which he calls “publicit; better lha.r; some other forms of advertising. He reoelved 5,000 letters following one talk. OfMcials of the United Retall ©xandy Stores, backers of the “Happi- mess Boys,” say, after 15 months of 2 B entertainment stunts, that they feel it is “publicity” rather than “advertising,” which they use simultaneously. Satisfled Wit] Results, The Fisher Comp Astor Coffes manufacturers, continue radio pro- grams after 15 months' trial, having recelved over 100,000 communications from all parts of the country. The American Tobacco Company found that, like its sky writing for Lucky Strike, radio broadcasting by she Lucky Strike Orchestra for a Jear resulted in good publicity, being 45—Shadyside Presbsterian Church services 5 1O 6 Oriental Recital by the Venetian Serenaders pipe organ recital Organ recital by Dr. Frank § Concert from the Rialto Theater Studlo concert program Organ recital by George Classieal program from Star's studio .. 10—House of Hope Presbyterian Chureh servi o—Oleott Vail and his string trio Choral evensong services from Cathedral: organ; choir . Rogers . fmer ... Chiristian 6 TO 7 Radio Quartet inet concer n Goldketie's Ensem Muriclpal concert from auditorium Old-time hymns and melodies: chimes rec Talk; Emerald Avenue Presbyteria ices: aner concert by Sc 6:15 Izo's Orchestra .. 7710 8 00—Rible study period by Mrs. Carl Gray Copiey Plaza Hotel Orchestra 2 Nathan Abas' Hotel Pennsylrania Or: Vesper servicex: Federated Musicians Services from Central M. E. Church; 5 Central M. E. " Mu program by j0—First Church of Christ Organ re byterian_ Church First M. E. Church sery Organ_ recital; mu: Calvary Episcopal Church services Police bulletins 5 :30—1 Roxic and his gang entist quartet s organ and v 37109 jcal hour. vocal and instrumental . ctical Rteligion,” by Dr. Fosdic ert; “tocal and instrumental . Feening Clnb. services: music Suncet services b Rev. Charies Aked 15—Rernhard Levitow Radlo Lighthouse Choir: vocal and instrum; 30—First Presbyterian Church services Firet Baptist Church services ... Urian recital; quurtet: solos ... Wager 8 Harric. soprano solos 43—Joseph Knecht's Wal ast by WGY from ....... 9 TO 10 00—Ralph Willlams and his Rainbo Gardeu O Al a1 and inetrumentul program ... Sermon: cacred musical program by K Chiitch of Seventh-day Adventists Mausi Chureh SETVICes -.coresase Choret serviees 010l Mixed quartet; soios: readings ... Musical program from Brooklyn Mark Theater stage program; Westport M. E. Church sertice T RS A, Choral Singers: vocal duefs: Scaside Hotel Orchestra: vocal s Firee Baptist Charch services . 9:13—Organ_recital, brondcast by WEEI, \WCAP and WDBH, from ... 9:30—*"What Ix Playing at the Local T + Hickman's Concert Orchestra s of Adventure” .. t by Western and Southern Orch De’Jnxe concert program by New Arlingt OTChestra .....-seeeecoene 9:45—First Baptist Church services; or; Annual beefsteak dinner KFI editorlal ... WIAR ters’ Bible Students’ Association Concert; Drake Concert Ensemble; 10:15—Classical concert ..... : Razor entertainers . 10:30—Musical program; 10:45—KF1 editorial :0§—Tenten sersice ... Janssen's Hofbrau Com: Ambastador Concert Orch Musical program Dance concert by P 11:30—Concert by Rudy Seiger's Fairmont Hotel Connie's Ton TAYUE -nvveee-eo 2 12 MIDNIGHT 2:00—Midnight frolics by Miller's Orche ey Ridhman sad his entertainers wi I;{\klnl and his orchestra ..... . Musical program i o8 Los Angeles Examiner program ........ and male quartet; brass ¥ ce Reserves WHN Church Chureh services; Hudson Quart, ital ‘and wervices from Arch Street Pres Hotel Commodore Orchestrs. 1 program, vocal and instrumental . rtist program o; quartet . 10 To 11 P hour of music . singers Musical chapel services from Calvary Baptist ChurchWOAW neert . Symphone concert from Criterion Thenter PM. Los Angeles Denver. Colo. Cleveland Los reet . geles heaters”. Francisco X ti'd, Ureg. M. ubers. ... WOC wwJ WEAF KFI LKPO Woo Davenport Detroi New York Los Angeles Francisco Philadelphis te New York Atlantic City Springfield s Omaha Method ......WHAR ices: “ad- Atlantic City 275 .. WBAF New York PM. : Chicago New York Boston Springfield Cleveland New York New York Omaha Schenectady 389, planis LIWGY ; chimes, ieerenieo WEAF New York M. WSAT wip WHN KDKA Wiz Cincinnati New York Pittsburgh New York New York New York a . WHN . services; mu- il ¥ [IKDKA adelphia Pittsburzh M. Quartet : WECN WHN Chicago New York philharmonic ceeess WDW JisssMaX WRAP KYW WHAS WDAF Weco LIWHN Charch .. WHAS Fort Wor Cuicago Louisville Kansas Cits Minneapolis New York > Lousville PM veee. WDAF WCX KGW/ L W00 Kansas City Detroit Portl'd, Oreg Philadelphia ible ital LWRON KDKA Chicago Pittsburgh P WoAW WR? LWz RFI WREO eimex N eevenis WEAR CWNAC Omana Springheld New York Los Angeles Boston WFI WGy WIS KDKA WECN Philadelphia folin Pittsburgh Chicago P w W Wi KYW KNX WIY ental solos WEMC WLW wico WBZ Wiz Rer. Sp. Cincinnati Mineapol's Springfield New York 41 Jrf-Astoria Orchestra, broad- WJZ New York PN rehestra Chicago alamazoo e Ber. : WCBD Zion, 11l Strand WNYC WHE lecture. .. WBBR L WHAR Swoo WEAF KPO KHT B New York ic City E Davenport W New York Ban Francisco 4 Lo Angeies < tnefield fri Cincinuaty on Hot Sps.. Ark. 374 Dever, Colo. New York Los Augeles Los Angeles Springtield Lo Los Angeles Chicago Omaha Minneapolis New York Davenport Tos Angeles WCCo Los Angeles New York Tos Angeles Los Angeles 4 Hot Sps., Ark. 374 Ban Francisco 4293 3612 Orchestra. TO 1AM, WEBAP KNX <iw KFIL New York Fort Worth 475.9 ith ‘Edaie = ew York Los Angeles Los Angeles TRt 361.2 3369 467 170 2 AN 1:00-Musieal program by Gilbert Jaffes's Music Masters. a novelty, but brought no valuable merchandising returns. Through co-operation with the A. T. & T. Co., the Victor Talk- ing Machine Company, is said not to pay for space, when its stars sing and play. It is studying the results, however, and will soon report on broadcasting. Advertising experts feel that radio has a time limit and that its circulation is uncertain, com- pared to other medlums; they belleve it is probably ah accessory. Overworked, publicity is seen a menace to advertisers instead of a benefit. Belleving that the telent.mne company has done the “best job” in broadcasting in the country, Mr. Haase wonders if this company can keep up with public demands for bet- ter and better programs. Only 10 per cent of the programs compete seriously with bridge, theaters and literature, he asserts. When artists demand payment, how can this ex- pense be “laughed off”? he asks. Prospective advertisers should make a thorough study of conditions and possibilities before trying radlo ad- vertising, Mr. Haase concludes. And, of course, the fans are thinking it over pretty seriously themselves. Wave Length Changed. The wave length of the Marconi station, CFCF, Montreal, has been officially changed to 411 meters at the order of the radio branch, De- partment of Marine and Fisheries, Ottawa. The station has been operat- ing on the new length since Febru- ary 20. Formerly, CFCF used the 460-meter wave length, ; [ WHB _ Ransas City 365.6 RADIO’S BEST OFFERINGS TONIGHT. Musical program by “Roxie and his _Gang” direct from Capitol Theater, New York City, WCAP, Washington, and WEAF, New York, 7:20 to 9:15 o'clock. Concert by Joseph Knecht’ Waldorf-Astoria pOrc’l::'s:t:zf WJZ, New York, and WGY, Schenectady, 8:45 to 10 o’clock. Program from the Brookly Mark Strand Theater, ;’?li\‘(? New York, 9 to 11 o'clock. Organ recital direct chapel at Columbia Un New York City; ashington; WEEI, Boston; WJAR, Providence; WOBH. Worcester; WEAF, New York, and WCAE, Pittsburgh, 9:13 to 10:30 o'clock. Concert by the Western and Southern 'Orchestra, ‘WLW, Cincinnati, 9:30 o’clock. Concert by the Boston Sax- ophone Orchestra, WBZ, Springfield, 10 o'clock. from iversity, WCAP, Many iarge land owners in Chile are sending their sons abroad to learn wodern agricultural wethodsy “ROXIE” TO BE HEAD OF RADIO ANNOUNCERS Accepts Presidency of New Organ- ization to Meet Tomorrow at Providence. afel of the Capitol Thea- New York, better known as ‘Roxle,” will head the new assocla- tion of broadcasting station announc- ers, who will meet in Providence, R. I, tomorrow night to perfect their organization. “Roxie” has accepted the presi- dency of the new association, it was announced in New York last night, and those chosen to ald him include H. W. Arlin of KDKA, first vice pres- ident; Arthur ¥. Ebes of WBZ, sec- ond vice president; Thurston Seabury of WKAP, treasurer, and H. J. Man- chester of WDWF, secretary. All an- nouncers in the United States and Canada with listed stations will be invited to become active members, and owners and operators of all listed stations to become associate members. The organization had its inception at the suggestion of the Dutee Wil- cox Flint of Providence, one of the greatest radio fans in the country, nd owner of WDWF in that clty Through George Spink, the director of entertainment at station WDWF, many of the most prominent volces of the ‘air were approached regarding the organization, and all felt that a club of the radlo announcers of America would bring about an Inter- change of ideas that whould mean betterment of broadcasting S, L. ter in Rot Six Placed in Class A Rating and One Rnised to Class B. The Department week issued 1 A stations San Juan of Commerce last enses to six new class \d transferred WKAQ, Porto Rico. from class C to class B. The new stations follow KFVF, Clarence . Juneau, Holly- wood, Calif.. 208.2 meters, 10 watts. WAMD, Hubbard & Minneap- olis, Minn,, 244 meters, 100 watts. WAFD, Albert B. Parfet, Port Huron, Mich., 233 meters, 250 watts. WHBD, Charles W. Howard, Belle- fontaine, Ohlo, 222 meters, 20 watts. WHBC, Rev. E. P. Graham, Canton, 254 meters, 10 watts. WRAK, Bconomy Light ¢ naba, Mich., 256 meters, ., Esca- 100 watts. KDS Pays for Orc;u:ntra. _ Station KSD Louis, has paid the St. Louis Symphony Orchestra $5,000 for the privilege of broadcasting its 15 Winter The orchestra is the only symphony in the country which allows its entire season of programs to be broadeast st concerts. Storage BATTERIES Rechuged Called For and AUTO [P ['R‘Xfifo Fr. 9460 Open Daily Until § P.M. Sundays, 10 to 12 NOON Qld Reliable Battery Service 21 H St. N.W. MARCH 1 Local Radio Entertainment . Sunday, March 1, 1925. NAA—Naval Radlo Station, Radlo, Va. | (4345 Meterx). 10:05 a.m. and 10:05 p.m.—Weather | reports, WDM—Church of the Covenant (234 Meters). Sverygirl's Bible class. 11_am—DMorning service; sermon by Rev. Charles Wood, on “Conse- quences and Compromise: 8 p.m.—Evening service; sermon by Dr. Wood, on “The Struggling and Triumphant Life”; music by the eve- ning choir of 100 volces. 10 a.m. WRO—Radio Corporation of America (468.5 Meters). Silent. Early Program Monday. 12:30 to 1 p.m.—First of a series of Lenten services under the auspices of the Laymen's Service Assoclation, with the co-operation of the Wash- ington Federation of Churches, from B. F. Keith's Theater. 51 SPECIAL 2 The New Model CROSLEY COMPLETE OUTFIT *38 Nothing Else P oy Self Contained In the beautital new with sloping panel. A et with lons ‘range. and Srcuxh to operate. Toud o Tocat ‘seatton: ALL CROSLEY MODELS IN _STOC eabinet reliable volume speaker 1925—PAR' ‘WOAP—Chesapenke and Potomae Telephone Co. (1685 Meters). 4 pm—Service at Bethlehem Chapel of the National Eplscepal Cathedral at Mount St. Alban Rev. Henry Lubeck, D. C. L, canon of Washington, will delivet the sermon. 30 to 9:15 p.m.—Musical program by “Roxie and his Gang,” direct from the Capltol Theater, New York city. Radiofas III, D-10 Federal Sets, 1V, Uncle Sam Three-tube Sets Reflex Sets; Freshman wick Neutrodynes, in speakers; He Charges. TERMS—CASH Transformer for_every radio need. Audioand R. F.—Power Amplifying (Push-Pull)—Inter- mediate Frequency. ALL-AMAX Receivers—the famous ALL-AMERICAN set We Service Every Set We Sell HAVERFORD CYCLE SALES CO. Radio Division 522 10th St. N. W, Open Saturday Evenings Main 6588 Gleinite LOW LOSS Interference Eliminator For those wh new suxiliary stations. What Radio Users Have Been Looking For o have had Interference Troubles this tuning device will trap out the undesired Select Your Stations at Will The air 1s so average set fa erly. The interference. You get a time, whatever one you can tune if in loud and clear. FRED W. STEIN loral and other one station at want, aod Improved Results with Tube or Crystal Try for vourselt entirely at my risk the wonderful improvement this in- expensive little device will make in the reception of your set. Sold on abeolute guarantee of satisfaction money back and the greatast dollars WOrth ever offered the radio public. Improves results on both crystal and tube sets that use an indoor aerial, outdoor aerial or light socket; but Wwill not help a set using loop an- fenna. Clears up reception wonder- fully and partially absorbs static. Mfrs. Famous 1,500 Mi. Steinits Tube Sets. $12; Long Distance Crystal Sets, $6; De Luxe Crystal Set, complets with cadphones, aerial and ground. $10. 2 Tube Set, $16: 2 Tubs Amplifier, 315, FREE descriptive literaturs on request. and foliow instructions. Requires no addif pleased and delighted or you get money b paid anywhere in U. 8. when cash accom These two hig Atchison banks will te Bank, Atchison Savings Bank Stelnite Interference Order today—a dollar “bill wil STEINITE LABORATORIES crowded with music ils to bring in the » desired stations prop- liminator shi Amazing Satisfaction or Money Back this interfersnce eliminator on your et and note amazing improvement. No tools needed and but a moment's time re- quired to install. Full directions with cach instrument. Simply connect with se tional tubes or batteries. You must be ck prompily on your say so. $1.00 post. nies order. Ify to my reliability: Bxchange National do. 1053 Radio Bldg. ATCHISON, KANSAS $1 Fu BalkiteB” gives results unattainable with B’ batteries ELIMINATES “B" BATTER- IES. Balkite “B” eliminates “B” batteriesofall typesand furnishes unlimited current to both detec- tor and amplifier tubes from the electric light socket. IMPROVES PERFORM- ANCE. Balkite “B” gives re- sults unattainable with “B” bat- teries.It willenormouslyincrease i phorsr o] s your set. It gives life. In many cases it also elimi- nates the need for an aerial. FITS ANY SET. Belkite “B* fits anry set { either storage battery or dry cell] of 1 to 10 tubes or more, without or addi- tions. It needs no attention, and by merely turning on the light socket. NO BULBS. Balkite “B” is a permanent piece of equipment that will outlive your set. It will not wear out or become obsolete. It has no bulbs to burn out,and BALKITE BATTERY CHARGER For radio “A” bat- BALKITE BATTERY CHARGER — BALKITE *B” PLATE CURRENT SUPPLY Eastern Representative J. P. RAINBAULT 20 Church Street, New York Clty. Bexsfactured by FANSTEEL PRODUCTS CO., Inc., North Chicoge, Iilinois —completely mounted with full wiring directions. Juniar (1 tube) $22. Senior (3 tubes) $42. 2650 Coyne Street Radiola ITl-a with four Radio- trons WD-11, headphones and Radiola Loud- speaker. For dis- tance on the loud- Exclusively ' LIBERAL TER console » oflex Three-tube Sets, factory built Four-tube Roberts Set; Loud Speakers; Kits and Parts; Westinghouse 15 Skinner Organ from versity follows: * ome) ; rect Fifth Negre” (Potter); (Thomas); “Minue RADIO AUCTION At Weschler’s 920 Pa. Ave. N.W. Monday, March 2nd, 1925 Commencing 2 P.M. VII; Garod Neutrodynes; De Forest 1l types; Victory Neutrodynes, with built- in loud speakers; Eight-tube Super Heterodyne, factor Inspection After 9 A.M. Monday ADAM A. WESCHLER & SON, Aucts. Reliability Anumber of ALL-AMERICAN Standard Audio Transform- ers were taken from stock and soaked in water for three weeks. When taken out, each instrument tested 100%! Connectedinareceivingset, each performed faultlessly. It costs no more to have such qualityinyourownradioset. Your Favorite Radio Store Has Them! ALL-AMERICAN RADIO CORPORATION E. N. Rauland, President ALL-AMERICAN Largest Selling Transformers in the World WASHINGTON’S PREMIE! e p.m.—Organ Rondino” (Beethoven): recital on the | (Handel) by Louls Potter, di-|Llebesfreud” (Kreisler); *March,” from “Atda” (Verdi); improvisation, chapel at Columbia Uni-|,, i irand Chorus In A” (Sa- Sunrise” (Georges Jacob); Symphony” (Widor); “Chant (Kramer); “Choral Prelude” “Gavotes,” from “Mignon” from “Berenice” (EASY TUNE) Radio Dials ince your old dtal with EZTOON and mar. Yol at the simpiicity of ‘fine smooth 80%0 one Vernier adjust- ment. 3 in. dials, Black, 230 #apply. write us. E-Z-TOON Radlo Co. 2284 W. Warhington 1., Indianapolis, 1ndiana., Home of Sigourney King, the 52,500 Boston Terrier built ; and Uncle Sam Portable Sets; Masterpiece Sets; Five-tube Bruns- ) cabinets, with built-in loud When you want & Pet— come here — parrots, para- quettes, canaries, puppies, etc. LOW PRICES. ASHINGTON PET SHOP 811 9th St. 18 Phone us” before m, and we will call for, fully charge and return vour Radio Battery the same evening for ‘3 $1.50. Smith’ North 9928 North 4896 Battery and Radio Service 2119 18th St. N.W. Distributors of Exide Au- tomobile and Radio Bat- teries. Experienced automo- tive clectricians and radio engineers. T T Chicago DA, 227, Thirty-five dollars will buy a two tube RADIOLA! It will buy clear tone— dependable performance—a set you couldn’t build at home for the price! It will bring in the music and fun from far away, on the headphones. And from the near stations, you'll get volume enough for aloudspeaker. Lis- ten in today! Get the fun today—with aRadiolaIlL Buyit froma reliable deal- er, expert in service and installation. “There’s a Radiola, fir every prarse” Radio Corporation of America Sales Officest New York 10 So. La Salle 8., Chitago, Il 233 Broadway, b 28 Geary St., San Francisco, Cal. Radiola REG U.5 PAT. OFF RADIO HOUSE Brunswick Radiolas 1403 ParkRoap RECORDS WasumeTon.D.C “Directly Beneath the Towers of Station WRC =RADI SALES STUDIO