Evening Star Newspaper, August 15, 1937, Page 75

Avgust 15, 1937 ‘ THIS WEEK Mogazine Section 3 o 74,000 RICHARD CROOKS, who has one of the world’s most valuable voices, tells why he must choose a light smoke... 1.”THE HIGHER YOUR SALARY,"” says Richard | 2.”IN THE OPERA’MADAME BUTTERFLY',” Mr. Crooks, ““the more is expected of you. Into | Crooks adds, ‘I actually smoke a Lucky my radio performances I'put every ounce |while singing — the hardest test for any of ability I have. Of course, this means a|cigarette.” (Note: Luckies pass this test be- strain on myvoice and throat. So I’ve got to | cause the*Toasting’ process takes out cer- have a light smoke—easy on my throat... | tain throat irritants found in all tobacco.) Senn Who Know Tobacco Sonoke Teckies 220/ URELY, men who spend their lives buy- ing, selling and handling tobacco are the best judges of tobacco quality. And now, sworn records open to the public show that, among independent tobacco experts, Lucky Strike has twice as many exclusive smokers as have all other cigarettes combined ! This is the verdict of tobacco men— auctioneers, buyers, warehousemen, etc.— not connected with any cigarette manu- facturer. In the impartial, honest judg- ment of the men who know tobacco best ...it’s Luckies—2 to 1! Ho Moverican Joborceos. Coupyright 157, The Amevican Tahareo Company 3.”EVERY PENNY / could earn as a boy went | 4.”GO BACKSTAGE at the Metropolitan into music lessons. My whole life has re- | and you'll see many great singers smoking volved around my voice. So the fact that| Luckies. I think you’ll say to yourself: I’'ve averaged a pack of Luckies a day since | ‘The cigarette these singers choose ought 1920 certainly shows what | think . .. to be best for anybody’s throat’.”’ LUCKIES are a light smoke...easy on your throatIt’s Toasted”