Evening Star Newspaper, April 1, 1937, Page 43

THE EVENING STAR,, WASHINGTON, D. C, THURSDAY, APRIL 1937. c—-1 - 1 260,000 Buyers Must Be Right . . . The Palais Royal has sold more than 34 Million Belnord Shirts ¥ G Sireet at Eleventh Distriet 4400 Eleventh Dilstrict 1100 i ‘—but the price of BELNORDS for this sale remains $1 because we ordered 6 months ago 12th ANNUAL SALE 18,950 GELNURD SHIRTS Begins Friday, April 2nd, at 8 A. M. NOTE—the early opening hour to gi h h S . : p o e el ffc,y"’,,f,,‘,’,'f Last year, advertising was abruptly stopped:in mid- s %fi';‘%‘sxm sale, so overwhelming was the response. This year, ENTRANCE. we offer even more shirts, even better values, more patterns, more styles. This year, prices are advancing because of increased costs of cotton and labor. Yet, since we bought six months ago, the price of Belnords of better quality is, for this sale, as last year, $1. Now, because these Belnord Shirts represent what we sincerely believe to be our GREATEST SHIRT VALUE . . . because costs are advancing and this is, without doubt, the last time we will be able to offer Belnords at $1 . . because we confidently expect a repetition of last year’s success...we urge you to anticipate your im- mediate and future requirements . . . SHOP EARLY! Men’s Shop ... First Floor " NOTE THESE.FABRICS, STYLES, COLORS, POINTS OF SUPERIORITY: FUSE? SLLalia s e Lo e NECKBAND STYLE...in white broad- blue, hlgh-COUHt' prints and white cloth and patterned broadcloth with 2 Table Space Arranged for patterns on white. End-on-End matching collars. Easy Selection. madras in blue, tan and gray. P e AR FABRICS . . . high-count broadcloth, slub . yarn broadcloth, woven madras, end- Extra Salespeople and . : on-end madras and oxford. ALL ARE Cashiers. - SOFTb(IJOLLAdeS S0 broz;(ticloth in white and GUARANTEED PRE-SHRUNK AND ue and fancy patterns. Woven ma- 6 COLORFAST. ° Collar Attached dras in patterns. White oxford. Slub Free Parking at Downtown yarn broadcloth in dust tones of blue, TAILORING . . . compares favorably with Parking Lot Adjacent to tan and gray. Duke of Kent Collar much higher pI‘lCE(:l Shll‘f:S. Most have T e custom features, including pleated yoke and sleeves. All have seven 4- hole, ocean pearl buttons. Store on 1Qth Street. COLLARS ... regular pointed style, Duke Separate Entrance on G of Kent and neckband style. SIZES...131%4 t018... sleeves 33 to 35. Mew’s Shop o o o First Floor Matching Collar : . CALL DISTRIOT 4400