Evening Star Newspaper, September 15, 1935, Page 103

THIS WEEK 1 INGING LADY ‘ Magaszine Section Asks Your Co-operation I AM SURE that every one who loves children will be interested in this unusual offer. You see, the Singing Lady has been telling stories over the radio to children five days a week for the past five years. You can easily understand why I am eager and anxious to get new ideas for new story material. And I am sure that there are many wonderful stories that you tell your children, or have read, or know about that will bring joy and pleasure to little folks who listen to the Singing Lady. Won’t you send those ideas to me? My sponsor, the Kellogg Company, has very generously offered $9000 in cash prizes for the best letters that are sent in to me. Doesn’t that make you want to get busy.at once? And don’t forget that your letter may not only win a large cash prize —but it will help make millions of children happier! Please write me a letter telling the kinds of stories you think children like best. Or give a brief suggestion for new i story ideas — the kind your children — or children you know i — enjoy most. It isn’t necessary to write a complete story — just send in ideas — plots of stories — or even a letter con- taining suggestions for Singing Lady programs. Your interest and help will be sincerely appreciated. | Dheveis Wik THE SINGING LADY" NO TOPS TO SEND—NO LABELS—NO BOTHER! 1°10,000 IN CASH PRIZES The Kellogg Company is very happy to co-operate with the Singing Lady in her quest for new ideas by offering $10,000 in cash prizes. Few radio programs have ever appealed to a larger and more loyal audience. The Singing Lady has been voted the best children’s radio entertain- ment for the past two years in a poll of radio edi- tors conducted by the New York World-Telegram. This year the Singing Lady received the Radio Stars’ Award for distinguished service to radio. The Kellogg Company believes with the Singing Lady that the mothers and those who love chil- dren can help materially in making these programs even more interesting and enjoyable to little folks. Three kinds of letters can win prizes: 1. A letter with ideas for new stories. 2. A letter telling what kind of stories children like best. 3. A letter giv- ing constructive suggestions and ideas for the Singing Lady’s program. Make your letter any of these three types. And as there are 1033 cash prizes, there is a fine chance for you to win one of them. You can hear the Singing Lady over the N. B. C. Basic Blue Network — also in Toronto and Mon- treal. See your newspaper for time and station. Also, some of the Singing Lady stories in con- densed version are on Rice Krispies packages. These are very helpful in writing your letter. Notice as you read and listen to the Singing Lady stories — the simplicity of language — the importance of the rhyme — the pleasant ending — the absence of frightening incidents and slang. Let y3ur children enjoy the stories on the pack- ages. They are an extra value when you buy Kel- logg’s Rice Krispies—the popular cereal that snaps, crackles and pops in milk or cream. Enjoy them as you write your letter. Your grocer sells Rice Krispies. Made by Kellogg in Battle Creek. HERE ARE THE PRIZES 81000 for the best letter . . ., . 81000 600 for the second best letter . . 400 for the third best letter . . . 100 ¢or next ten best letters 50 for next twenty best letters . 5 for next 1000 best letters . . Plus $1000 in prizes for grocers . Total 310,000 HERE ARE THE RULES 1. Any one can submit ing what kind of stories a letter excepting em- children like best; (3) a ployees and mem of letter giving constructive employees’ families of the suggestions and ideas for Kellogg Company and Singing Lady's programs. r advertising egents. 4. All suggestions that are 2. Put the name of your submitted become the grocer or the store mana- property of the Kellogg ger on your letter. If you Company. win one of the big prizes, s iy o he will win one. 5 4 26, 1935. Letters bearing - ‘;&l:;:.i. will :. '-mv: a postmark later than this A hcl.p‘lmnl-w the Sing. date will not be accepted. ingLady. Anyoneofthree 6. Send your letter to the types can win: (1) a let- Singing Lady, Kellogg ter wi ideas for new ny, x 2, Battle stories; (2) a letter tell. Creek, Michigan. . $1000 IN CASH PRIZES FOR GROCERS In r ition of the co-operation of grocers in di playing Rice Krupus and explaining this offer, we v:i give the following prizes to the grocers whose customers win prizes: First prize . $300 Next ten—$25 each. . § 250 Second prize 200 Next twenty — $10 each 200 Third prize 350 Total $1000