Evening Star Newspaper, December 11, 1930, Page 33

THE -EVENING STAR WASHINGTON, D C.; THURSDAY, DE(,EMBE! 11,~ 1930, > 444444444444444#4444A4444444444444444A44444444A4 The Hecht Co.’s Holiday Sale of 2,000 Magnificent Dresses! Reproductlons of Much Higher Every frock is brand new—crisp and fresh—with holiday spirit! Every. one features a high light of the new mode! Every one was chosen especially for an event we planned to be as tremen- dous in fashion importance as in value! Note these important fabrics: satin, chiffon, velvet, flat crepe, lace, sheer wools, new prints and pure dyed crepes. Note these new fashion features: Fur- trimmed chiffons, peplums, jackets, lace yokes, shirring. Note these new sleeve treatments: Above the elbow for Sunday night, loose cuff for bridge or afternoon, interesting variations for day- time. Here comes Christmas . . . with its par- ties, dances and places to go . . . and it won’t be half the fun if you don’t have a smart new dress to wear! If you were too late to find your size in our last event, be sure to be here early tomorrow! Priced Dresses—The Beautiful [lllustrations Tell Their Own Story! $ Third Floor, The Hecht Co. + t's a Christmas of Practical Giftsl ‘And what could you give yourself that’s more prac- tical—and more en;oyable!—clum a new, high fashion frock! Especially when you’ve such a mar- velous chance to save on the purchase! Note these important types: Sunday night, hostess, formal evening, dressy afternoon, street, sports. . Note these outstanding colors: Biack, of course; castilian red, many shades of greens;’ guardsman blue, tango, gold, white, glowing jewel tones, exquisite pastels. Note these complete sizes: juniors, 11 to 17; misses’, 14 to 20; women’s, 38 to 50 lmle women’s, 1614 to 261%. These frocks were nof merely "bought"l Each was chosen with meticulous care—for every one had to have some feature that ordinarily youw’d find in much higher priced frocks, and every one of them has! way /,,Vl,' I!’/] ”t \ & 'l,i ". '-'/\ 4 "{A '(I(”/A ”’A/ ”A hasa Y, "l/’///l///II// . / 71/’// ”/n,“ 0y ~M////w/ W R / /‘Il///////,/l/,///”/“/ /,,,fl////,’//,'/(/" ”c ) ,,,,/ A »//0/,/////,;,/’%’ 4///\0‘ y'/// //,,///,/////,,/// /’|‘ DAY //4 ‘ 004 A //////// y 00/4’//’////’/&’//////////, QA ’/"’///’///”//’///’V/ Q’\‘ 4//“’///’/’//"////”/”//’7”///, NOQ/’”’/”#”//”//’///’W/{’* N 4//’ (VY i /«//,//////,"/////////// b ,,a,/fl,////l/////‘ /,/// * "