Evening Star Newspaper, October 12, 1930, Page 52

1930—PART THREE. W. P. Moses & Sons SINCE 1861—SIXTY-NINE YEARS OF PUBLIC CONFIDENCE F Street at Eleventh STYLE VALUE AHappy Event nd Value Meet In Explanation THE SUNDAY STAR, WASHINGTON, D. C, OCTOBER 12, In 1861 Leaders in Styles In 1930 Leaders in Styles 9 AM. to 6 P.M. M OSES’ Paris-Copied Coats National 3770 WE EK New Autumn Frocks St'yle- a This is a week of “Style-Values.” Let us explain the hyphen. Time was when style cost a lot of money. You paid for it and secured very little intrinsic worth. Likewise value. The term was construed to mean something of practical worth but devoid of style The two were strangers. fl\cy had never met, or if they met, it was on the removed and distant heights of an impossible price. It is the achievement of this “Style- Value” week to have reconciled the two and made them one and indi- visible. “Style-Value™ week is also the outcome of the new: order of things. It meets the changed con- ditions of the times. It fulfills the wishes of women who have definitely banished extravagance, yet who know that to be out of style is to be out of the world. These women demand fashion—it is essential to their happiness—and they must be economical! Here are offerings of apparel and accessories that are on the tip of every tongue that is talking fashion, at The Apparel Shop boasts a remarkable collection of coats this season. Coats for dress wear featuring fitted waistlines, high or low flares, blouse effects and elabo- .rately treated sleeves. Also that entirely new and capiti- vating mode of coats that uses fur on the capes. Every one showing the Paris influence. Prices from $25 to $235. FEATURE 588 These coats are representative offerings of “Style- Value” week. They excel at every point—material, trim- ming, workmanship—and the styles are captivating American interpretations of Paris in her happiest mood. ‘That the values are far in excess of the price is the evi- dence of your own eyes once you see them. The selling at $88 is for one day only—Monday. FURS FABRICS Persian Lamb Alvera Caracul Hudson Seal Beaver Skunk Kit Fox Tearose Wolf Platinum Wolf Imperata Oriola Raelia Imported Tweeds MOSES—SECOND FLOOR " Accessories That Add But Little prices that afford clear and definite savings. And there will be fresh offerings every day. Cousins Shoes Cousins shoes are recognized and ac- knowledged to be one of the finest shoe manufacturers. We are the exclusive Washington agents for these famous shoes. We present them in a complete range of the season’s latest styles and materials. Fe Regular $14.50 are so in demand. ature $]]-85 green suede shoes—that We have priced all Cousins green shoes in suede or kid spe- cially for Monday. MOSES—SECOND FLOOR Hats of Imported Soleil have a flattering lustre Imported soleil that has a softness of quality and richness of color that is defi- nitely visible to the eye, and is unsurpassed in our French replicas which we selected for this presentation—including the cordu- reved soleil which is sketched. FEATURE, $]2-50 MOSES—FIRST FLOOR Expgl?svfa Yet.a C;éat Deal of Chic | Our stock of dresses this season represents all that is smart and chic at prices that are reasonably low. Street dresses in unusual looking wools, afternoon dresses ex- pressing the Russian influences, including tunic effects, and the effective sleeve and neck treatments. From $16.50 to $98.50. The evening dresses follow the tendency towards the new and rather dazzling splendor. $29.75 to $98.50. FEATURE *38 Dresses like these at $38 happen along about as often as the last quarter of a blue moon. Daytime, “Sunday Night” and Evening frocks in which every winsome whim and charming caprice of the Autumn mode is expressed— lovely—past' telling. Indeed the variety is richly spiced. One day only—Monday COLORS MATERIALS Black Satin Wine Canton Crepe Red 1L Brown Wool Lace Flat Crepe Green Pastels Crepe Romaine MOSES—SECOND FLOOR, In Your Boudoir You can look very charming now. Come in and see the clever wide-bottom trousered pajamas, the exquisite negligees and the prettiest little nighties you ever saw! FEATURE Pajamas 0o Regular $18.50 chin chin crepe pajamas. In a choice of com- bined colors. MOSES-—THIRD FLOOR For Dress Wear Chiffon ’Kerchiefs Large, fluttering chiffon handkerchiefs are being worn chiefly. FEATURING pastel-col- ored = chiffon handker- chiefs with lace Were $1.75 Feminine Charm Chiffon Scarfs Chiffon scarfs are most favored because they are in keeping with the ultra- feminine mode. FEATURING regular $4.95 chiffon scarfs in light or bright shades. Picot edges insets. MOSES—FIRST FLOOR Stylists Are Talking Flat Bags A decided favoritism is shown fcr flat bags this season. We have them in various materials and col- ors. FEATURE Calf or Antelope, 59.65 Regular $10 bags in the flat shape, back strap or tophandle styles. MOSES—FIRST* FLOOR There's Romance in the New Jewelry Jewelry has turned glam- orously romantic, show- ing copies of lovely old- fashioned styles. Ccme and see them. FEATURE 5425 A beautiful necklace of real crystal. In finest cut- ting. Regularly $5 MOSES—FIRST FLOOR. Color Distinction *| Impor [ tant in Hose I You Would Be Well Dressed Have you noticed the number of interesting shades that are being featured in hosiery this season? That is bécause women now realize how very necessary it is for hosiery to be in keeping with their costume. We have all the desired col- ors. ¢ FEATURE ™ For Entire Week Reduction On All Allen-A MOSES—FIRST FLOOR Milanese Undies Are Favored for Cool Days Milanese is being shown quite a lot now because it is a material that almost looks like satin and yet is a little warmer. It wears wonderfully. FEATURE Regular anties or bloomers. Some ace trimmed, others trim- med in appliques of con- trasting color. MOSES—FIRST FLOOR Sport Wear We have a lovely selection of sweaters and skirts this year because every one is wearing them. Also some smart-looking blouses to give a change for the skirts. FEATURE Wool Suits $|4.75 Regular $16.50 all-wool sport suits, 3-piece styles. Plain col- ors or tweed effect. Sizes 14 to 20. One style sketched at right. MOSES—THIRD FLOOR This Year Gloves Slip On We show kid and suede in slip-on styles as leaders for this season. FEATURE Regular $7.50 and $8.50 kid gloves in 16 or 20 but- ton lengths for evening wear $6.95 and $7.95 MOSES—FIRST FLOOR