Evening Star Newspaper, May 15, 1930, Page 33

RETAIL AD HEADS WILL MEET HERE Pepartment Store Executives Will Study Problems at Convention. _ Department store advertising e: comprising the retail ldvefi.llen epartment of the Advertising Federa- on of America, will conduct three ses- for the discussion of their particu- problems during the iweniy-sixth eonvention of the federation, which mm here Sunday. ‘The first lenlon will be held Tuesday morning, with V. Edward Borges, jent of Vincent Edwards & Co. o ork and governor of the first district of the federation, presiding. James ito of the Hecht Co. of this city will e at Wednesday's session. The iscussions of this group will cover a wide range of topics vital to both de- ent store and newspaper advertis- executives. Allan Wells to Speak. At ‘Tuesday's session Allan A. Welu les manager of the tores, will discuss the ess with planned Neal, _publicity director o! '.he ounker Bros’ Store, at Des Moin fowa, will discuss “What About m Business of Customer Study?” Of.hen who will take part are John J. cGowan, publicity _director of the imbel store in Pittsburgh; Miss Lucy k of the Fashion Co-ordination Bu- weau, New York, and A. W. MacDonald, advertising manager of F. & R. Lazarus, Columbus, Ohio. ‘The Tuesday luncheon will be pre- #sided over by Frank A. Black of William Filene's Sons’ Co., Boston. Chain Store Angle to Be Given. R. G. Parker, advertising manager of the W. T. Grant Stores, will discuss romoting ct vertising. J. chain store advertising effectiveness at the luncheon session and P. N. Welsh, sales promotion manager of W. H. Whit- mey & Co. of Albany, will talk of the ad- w' problems of & store in the $3,- ‘The federation convention is expected %o bring more than 2,000 delegates from 125 advertising clubs and 25 national groups which are afliated with the fed- eration. PERNAMBUCO GREETS FRENCH OCEAN FLYER $1.50 Fall-Fashioned Sheer Hose, Pr. Sheer chiffon silk hose with hem tops lisle interlining. Some Goldenbers's—Main Floor =89c THE. EVENING STAR, WASHINGTON, D. C., THURSDAY, ree Parking for Our Patrons Opposite 8th St. E; “AT SEVENTH AND K” :: :: MAY 15, 1930. GOLDENBERG 'S : WASHINGTON’S POPULAR SHOPPING CENTER Remnants 22¢ to 39¢ Linen Toweling, Yd. Both bleached and unbleached pure linen towelings are offered in this group. able grades for either roller or tea towels. Service- 14c Goldenberg's—Main Floor. Typical Friday Savings at “Seventh and K™! Hosiery Bargains $1 and $1.50 Chiffon Silk Hose, full-fashioned and seam back. Picot or hem tops. Not all sizes or 69c shades. Irregulars. 39¢ Silk -and - lisle heel, toe and garter welt. silk-and-rayon to top. Seam back with fashion marks. Brok- en sizes. Irregulars. Kiddies !ukl. ‘whoope: colors with embroldend design cufl tops. Half lengths with nov- 19 c elty cuft mps Sizes 5 to Sport Hose, in a vnflety of good colors and patterns. zsc Full elastic cufl to] Guaranteed Red Rubber Garden Hose Red corrugated moulded rub- ber with best brass couplmzl. Every foot guaranteed U. S. Rubber Co. quality. Regularly 3825t 3:2.88 Length . Rnguhrly Lingerie ‘Women's Sl’! Undies, Chemise, Step-ins, “t:l P-n:‘liu. of crepe de chine. Lace trimm o iallored moacls e $2.29 Women'’s $1 Blouses, of lawn and batiste. Sleeveless models in lain and fig- 79 c $i Step-ins, tailored models of natural 79 c [ee and nainsook...... 3 Girdles, good brocaded mate- mu with elastic inserts. Side-hook and front - clasp styl ‘$2 67 Broken sizes Bandeaux, 79¢ to $1 many models and materials. 67 c ‘Well fitt] Broken Goldenbers’s—Secor Upholsteries 39c Cretonnes, yard wide. De- lightful Summery pnurm 22 and colors. Special, yard.. c $195 Day-bed Covers of good quality cretonne. designs. Each ... $1 Chair Cushions, made of cre- tonne. Well tufted. mm so colorings. Each (4 29c Theatrical Ga: $1 Rauffied Curtain Sets, 5 pleces; have tie-backs and valance. 57c Goldenberg's—Fourth Floor. Men’s 79c to $1 Rayon Shirts and Shorts Fine-gauge rayon shorts with all elastic waist and wide legs. holes. Full cut. regulars. Regular sizes. (39) Men's $2 Pajamas, Nobelts. Soiled and slight irregulars in assorted patterns. Broken 79 sizes c (376) 39¢ to 50c Fancy Hose, good patterns. Rayon mixed. Some slight irregulars. (207) $1 to $1.50 Union Suits, ath- letic style, Varsity, Regatta and other makes. Some.irregu- BQ e« lars. Most sizes. (47) $1 to $1.50 Union Suits of Chalmers Porosknit; Spring and Summer welights. Broken 496 sizes (57) $1 to S1. Varsity makes; long. Samples and ir- ght Rol full cut and Shirts full trimmed around neck and arm- ‘White and plain colors. Slight ir- C (207) 5o to 6sc lgnde’rwe:;. bal- briggan style wi ng-leg AWers and short-sleeve shirts 39 Slight irregulars. Bach. c (87) 79c_Caps, light and dark grounds. Neat shapes and patterns. Broken sizes c (264) $1 to $2 Shirts, collar-at- tached and neckband styles. slightly solled. Pl;nty of 79 white.” Most sizes . c Goldenbers’s—Main Floor. Remnants of Wash Fabrics 29c to 39c Fabrics Dimity, Batiste, Plain-color Voiles, color Prints, Plain and Printed Plisse Crepes, Rayon Alpaca: 32 to 40 inches wide. Printed Waffie Clo'.h. Sufficient length for frocks, 39¢c to 50c Mlteruh 29c¢ - Many useful lengths in Printed Piques, Printed Broadcloth, Printed Chiffon Voiles, Printed Cornb-ylm Dimity, Plain-color Broadcloth, Printed Sheer Batiste, Normandy Volles and Printed Rayons; 36 to 40 inches wide. 19¢ to 29¢ Fabrics 12Y5c . 32 to 36 inch remnants of Printed Batiste, Printed Percales, Dress Ginghams, Romper Cloth and Fast- color Prints. 2to 5 lengths. Remnants of 79¢ Printed Rayon Chiffon Voiles Light and dark grounds 58 fn rieh color combinations, C chnllfll '—-llnz "Ioflt S Women’s & Children’s Knit Underwear ‘Women’s $1 Cotton Pants, finely ribbed. Merode make. Tight £5() or shell knee. Broken sizes c ‘Women' 69%¢ Rayon Undies, panties, step-ins and shor- 49 tees. Pastel shades... c Women's $1 Shorts, figured and striped broadcloth. Button @) on side. Sizes 24 to 34.. c Girls’ 50c Rayon Val". bodice x&yle in plnk pnch and a few tes. Sizes 4 35c¢; 3 for $1 75¢ Union Suits, athletic and ‘walst styles. Of cross-barred muslin, Broken sizes, Soma 49 are seconds c Goldenberg’s—Main Floor Clearance! Children’s Wear fill'h' $5.98 Coats, :!1 neat tweeds and mixtures; good styles but sizes are broken.. sz 98 Girls' 79c Wash Dresses, pretty novelty prints; straight line and basque effects. Si 496 Small sizes 19¢ Girls’ 59c Blazers, of cot- ton. Mu:cuvely striped. 29¢ with bodice top. Pink only. qual- ity blue cotton cashuere. Size 1 year 79¢ (12) Tots' $1. hite checks; lined with ‘white @7 muslin. Sizes 1 and 2 Toddlers’ 20¢ Sun Suits, with elas- tic at knee. Novelty prints. 19 Sizes 1, 2 and 3 c Goldenbery’s )—-'I'MII I’I“r Fire Sale Stock of Boys’ Knickers and Long Pants $1.00 Corduro; d Mix- ture Knickers it 59c e $1.50 CdIMlI:denlckdm. blue or ancy, an corduroys; 8 to 17 . 79¢ mixtures, conlllroyl and Blue serges . $1.09 $2.95 and §. ickwers, cheviots, serges and fancy mixtures. Sizes, 30720 ears, oonv.onrs $1.69 $2 Long Pants, dark mix- 79‘: tures; 12 to 18 Charge Accounts Invited $1.95 to $2. $2.95 and l! 95 Blue tope Feate 12 0 170 $1.97 lue evi l‘h - per Pants, 4 to 9.. D 970 $1 Mlxlllre fllpn ssc Flapper Pants, washable; some solled, othel’l scorched; 3to8 Boys’ 59¢ to 95¢ Flapper Pants Linens, fancy plaids and checks of good strong materials and tailoring. Bizes 3 to 8. 29¢c to 49¢ 79¢ to $1 Wash Suits—Odd lots and perfects and irregulars of broadclots, knaki and fancy £Q) styles. Sizes 3 to 1 c Goldenbers's l—nlll Floor. Domestics $1.50 Scalloped Sheets, for doub 81x90 inches. Sli 7 Bleached ' Pillowcases, clnu- woven, soft - finish qual Asiga inches Sevak Rayon in green, Blue, S0ld and orchid. ‘ edges. 80x 105 inches $1.98 790 Seamed Bleached Sheets, three-quarter bed size. 72x 50 e B s B s muu}iusxxfi.’mches"wn o ue, gol orcl and green ... $2 98 39¢ Tal /4 size. Sec- onds of standard quality. 24 Fancy designs C 1234c_Shelf Oilcloth, 12 inches wide. Neat patterns. ' Siight @ irregulars 5 Goldenberg’s—Main Floor. Newest Pleated Parchment Shades $1.25 and $1.50 Grades Sizes for Bridge or Junior Floor Lamps nnl!l.m ‘Broken 690 mnnn 's—Downstairs Store. Remarkable Friday Offer! 1,000 $2.50to $4 Summer Hats Crisp. . .Cool. .. Inviting ... .in the Leading Summer Fashions! Hair Hats Azures Large Brims Tailored Models Tuscans Lacey Straws Off-the-Face - Dressy Hats A thrilling new purchase and 'nl~ In cool white, natural, black, beige . for misses, women and even girlu! and lovely pastel shades of maize, :'rmgmgxlil;ntfy of t;:;w wxge bld’l‘ml. orchid, nile, pink, etc., to match any oopy off-the-face es and medium frocks. Pl brimll + + « softly banded with ribbon s e e s e o or velvet, on both Main and Second floors to “help you make selections. Sy ) Banday: (1) Model 335, Lowboy Cabinet, 7 B""’ Hat F ”"' and o 8. Lok, Bencpal, Afries, Sunday. . erid; ew . . . and mud.y i jWerth Much More! Qfermoz Prepares for Flight From Natal to Africa on Clcarance. é conquered the South Atlantic by tude. Just in—a shipment of these extremely up-to-the min- ute pleated parchment shades—pleated on two sides with attractive de- sign. Other two sides have ar- tistic and colorful picture ;::;:leL Laced at top and bot- Odds & Ends in S 4 u»"fz’ff'f,fi,....cu“d‘ red, eol&?‘r*n and natural sl 49 e ros ey PERNAMBUCO, Brazil, May 15—— aeln Mormoz, French pilot who Tues. the first mail between, Africa and a los arrived le"‘ yesterday by air- B et 8 high-grade 190 sets—all in m Frenchman was accompanied P rator, M. Guimie, who fl:z th-l-.na e from Natal to this cif Officials of Campo Ibura flying ::xd governmental dignataries greeted ermoz. ‘Mermoz sald he would return to Natal doday to prepare for a start for Dakar cult; were $124.50; now manship or material. Complete with tubes. (2) Model 40, Highboy Cabinet, 8 tubes, neutrodyne cir- s59 50 Shop on Main Floor #u"m;;y gcparlmc’nl 'or These Hat Bargains Putting Disks (5) '$3 Bammoeks for camping; handmade. (3) $3.95 Golt 6 in. wide; damaged (2) $9.75 Dodge Sedan S O35s Dodss Luxe Vi ers, 1928 ... (4) $9.75 Buicl Seat Covers (1528) . (1) $9.75 Studel 4-pass. Coupe Seat Cov- i crs (1928) (1) $9.75 Packard Se- dan No. 326 Seat Covers COL. EDWIN J. NOWLEN PUT ON RETIRED LIST 3aj. A. B. Jones Is Ordered to Duty at General Dispensary in Washington. Col. Edwin J. Nowlen, Infantry, at Sanchester, ., erred lnterested in Bargams" $8.50 and $10 Dresee Flowered Chiffons . $ 5 95 A limited number of these higher-priced frocks, all in recent fashions, to be offered for final clearance tomorrow at this' low price. Misses and small women Women’s $2.50 and $2.98 Umbrellas sl.s_s Of colored imported gloria and rainproof. 10-rib style with tip and short club end. gunjab and amber-tone han- les. 9x10.6 ft. Sizes 9x9 ft. and $10 Heavy Congoleum Room Size Rugs Two good sizes to se- Sale of $1 to $1.50 Handbags Prmts ke Knight oor No. 64 Sml Covers (1928) Tennis Rack gninistration, Cambridge, Mass.; Maj. Roy E. Pbx, "Medical Corps, from Walter Reed General Hospital, this city, to San Francisco; Capt. A. E. Dedicke, at the unlverslty- of Dayton, Ohlo, and Capt. H. P\u'ey. at the Ohio State Unlvcrllw, Columbus, have been as- the 18th Infantry at Fort Slocum, N Y.; Capt. Randolph Gordon, Infantry, from New York City to the 24th Infantry at Fort Benning, Ga.; Capt. J. R. Kennedy, lnlm'.ry, from Fairmont, W. Va, to’ Fort Benjamin H.rn.lon. Ind.; J E. Doyle, In- antry, from Grand Rapids, Mlch to Nfl ‘Wayne, Mich.; Capt. J. Clmp- bell, Infantry, from Appleton, Wl.l Fort Hayes, Ohio; Capt. E. T. thlt- ley, Infantry, from Sikeston, Mn, w Jefferson Barracks, Mo.; c-pt Payne, Infantry, from Utlea, Y., ID Jefferson Barracks, Mo., and Clpt P. R. Guthrie, Quartermaster Corps, brellas—Main Floor. Friday Specials in Toilet Goods Williams Shaving Cream, large tube, with bottle of Williams 29 Aqus Velva. Both for c 75¢ Bottle Societe La France Per- fume, Jasmin, Chypre Narcisse only. Special... 50¢ $ pearl on amber. 1y made. Neat shapes 10c Colgate’s Big Bath Soap. ¢ 39¢ Special for Friday only. C Of Du Pont fabrics in neat pouch, back-strap and underarm styles. Many popular shapes in black and attractive colors. $1.50 and $1.98 sl Tapestry Bags..... Very attractively colored tapestry handbags — pouch and gate top styles. Shapes and patterns that go Summer frocks. Vast Variety who are able to wear sizes 14 to 20 should' not miss this offering, as there are real “finds” here. Don’t Miss This Opportunity for Savings! P HAPPY HOME> Style Frocks Guaranteed In dark colors, pastels and gay prints. Goldenbers’s—Second Floor. Sale of Sizes 1480 20 . . . for Misses and Small Women 3.300 Yards of Silk Remnants Regular $1.50 to $2.50 Fabrics lect from—9x9 and 9x10.6 ft. Large range of new designs and colors. All are seconds, but nothing to harm the wearing 5 quality. $2.95 Congoleum Made Rugs *1.95 In attractive carpet and til patterns. 4.6x6 ft. Bllsh: seconds. Goldembera's— 'ourth Floor. 50c to $l Necklaces and Chokers 29c¢ An importer’s samples and close- outs in & galaxy of smart styles in bead necklaces, chokers and chains. Desirable colors. Jewelrs—Main “Floor. Cleveland to the Unlvenity of Mlchl- gan at Ann ARMY OFFICéRS CHANGED' Avar Department Orders Send Per- sonnel to New Stations. Lieut. Col. Carl C. Jones, Quarter- imaster Corps, has been relieved from in All Sizes 99 from 16 to 52 C Colorfast Because of their delightful fast-colored prints . . . their charming styles . . . and their excephona]ly low price ... these new “Happy Home” frocks will attract a host of women and misses who like to look at- tractive about their homes! Goldenberg’s—Second Floor. Five smart 40-inch fabrics in this amazing Friday remnant group: Printed Flat Crepes, Printed Chiffons, Printed Geor- » gettes, Washable Flat Crepes and Fine Printed Rayon Flat Crepes—in lengths, pat- terns and colors that will suggest many Summer uses $1.65 FRIDAY! B One Day Only! 9x12-ft. ” Felt-Base Rugs to you. duty at Brooklyn N. Y., and ordered to Fort Warren, Wyomln(. Lieut. Col. ©Olan C. Aleshire, Cavalry, from Denver, Colo., to Fort Des Moines, Iowa; Maj. 1,100 Pairs of Sizes 16 to 52 All in Useful Lengths for Evexy Need! Fiver very pretty new designs suitable for use in any room. Cut 3x6 Ft. Size 95¢ 3399 m--.mn Store. Warren Porch Shades . Cool, ventilated, green or brown slat shades, well finished. New patented fasteners. $3.25 e 35 65 Women’s Footwear -] WHITE KID Subject co very slight imperfec Are termed slight seconds, but the imperfections are slight. Genuine Sunfast quality in blue, green, white or ecru. Very spe- cial. shseld: wu-ren. Infantry, from Fort fi to Coe College, Cedar pidl, !owl Maj. W. H. Walker, In- try, from Fort uomoe Va., ermln China; Lieut. Col. T. H. Cun- mingham, United States Army, retired, from duty at the high school, Ogden, Utah, to Hargrave Military Academy, Chatham, Va.; Maj. J. E. Lewis, Field rtillery, from Langley Field, Va., to rt Siil, Okla. And the following ‘changes have been made in the Medical Corps; Maj. R. L. Cudlipp, from El Paso, Tex., to Indianapolis, Ind.; Maj. . G. Compmn from P‘ort Bherldln. ., C.G. &:uder ; Ma, ‘Wyo., luveu(de ‘Calif.; Maj. J. C. Klmbmu[h from San Francisco to Walter Reed General Hospital, this city; Maj. C. P(eler fmm Hot Bpfln Ark., w Sln Men’s $15 to $18 g Hot Weather Buy your Summer suit here in our Men's Shop at a low price seldom seen for such high-grade garments, Genuine Palm Beaches, Mo- hairs, Tropical Cloths, Flannels, Kool Krashes and other popular fabrics. An extensive showing of plain shades, stripes and mixtures—they are suits of the better kind and they hold that snappy shape day in and day out, es 34 to 48, Strap Slippers includi s and stouts. All Siges. : X to % Clothing from 59¢ Opaque Cloth Shades Cut 3x6-ft. size in green and ecru only. 39c Slight _seconds of standard qualm or, In a large assortment of styles, including Pumps, Straps, 3 S W Hlverumpt from M Tot(en N. Y, to Denver, Colo.; Maj. A. O. Davis, (rom Alcatras, Calif, o Denver, Colo.; Maj. T. L. um( trcm Denver to San’ Francisco; c 8. B. Renshaw, from Fort Me: this dly. and Capt. A. A. Hnbh from Riverside, Calif., to Denver, Colo. FIGHT NEW MAYOR SAN JUAN, Porto Rico, May 15 (P). . Hereter, mayor of Caguas, y asked a Supreme Court in- ction to prevent intervention in municipal affairs by Jose lero , Gonazalez, who has been appointed mlyor hwov ‘Theodore Roosevelt, but mrmmed to.take over the cn.y "¥ail by Legal action problbly wm be taken 10 determine who actually is mayor of a8, m’e of the island’s most im- t cities. 1 *1.25 1.50 Sq. Yd. Sq. Yd. Sq. Yd. Regular $1.50 to $2.50 linoleums of this famous make. The group includes the popular embossed handcraft pat- terns and attractive tile effects. Slight irregulars. Felt-Base Floor 9x12 Seamless Covering Felt-Base Rugs 25¢ 40c grade, 5 Pretty 35.95 8. yd. c.ieencnnann . Included are ‘Crepe Sole Sports Oxfords Gold Seal Congoleum 47¢ & 57¢c A marvelous selection of ex- ceptionally fine patterns. ! irls’ Boys’ and Girls’ BOYS and G Smart Oxfords and Tennis Shoes Brown or white with ankle patch and stur- dy Boys’ and Girls’ Oxfords and Sandals 3]. 55¢ grade, 2q. yd. Make fine rugs for the kitchen or any other room of 69c grade, . sq.yd. ..., the house. Perfect quality. All sizes to 2 with sturdy composition soles. Main Floor