Evening Star Newspaper, February 20, 1930, Page 42

"THE EVENING STAR, WASHING1oON, D. C, THUKRNDAY., Frinn 20, 1940, Y How KFOorRD METHODS CUT COST OF DISTRIBUTION Lower profits in selling save you at least $30 to 8735 in addition to the many savinys in manufacturing TWENTY-SEVEN years ago the Ford Motor Company was formed to provide reliable, economical transportation for all the people. That original purpose has never changed. The constant effort in every activity is to find ways to give you greater and greater value without extra cost—frequently at lowered cost. This applies to distribution and similar important factors, as well as manufacture. For the Ford Motor Company believes that its full duty is not only to make a good automobile at the lowest possible price, but to see that there is no waste, extravagance, or undue profit in any transaction from the time the car leaves the factory until it is delivered to your home. It is obvious that hard-won savings in production will be of little value if they are sacrificed later through excessive selling costs. Every purchaser of a motor car has the right to know how much of the money he pays is for the car itself and how much is taken up by dealer charges. If these charges are too high, one of two things must happen. Either the price of the car must be raised or the quality lowered. There is no other way. The money must come from somewhere. In‘the case of the Ford, the low charges for distribution, selling, financing and accessories mean a saving of at least $50 to $75 to every purchaser in addition to the still greater savings made possible by economies in manufacturing. Ford charges are not marked up or increased to cover a high trade-in allowance on a used car. The profit margin on the Ford car has always been fair to both the dealer and the public. Within the past three months, it has been possible to effect still further economies. Today, the discount or commission of the Ford dealer is the lowest of any automobile dealer. The difference, ranging from 254 to nearly 50%, comes right off the price you pay for the car. THE business of the Ford dealer is good because he makes a small profit on a large number of sales instead of a large profit on fewer sales. He knows, too, that the extra dollar- for-dollar value of the car makes it easier to sell and more certain to give satisfactory service after purchase. i Consider also that the Ford car is delivered to the purchner equipped with a Triplex shatter-proof glass windshield, an extra steel-spoke wheel, and bright, enduring Rustless Steel for many exterior metal parts, in addition to four Houdaille double-acting hydraulic shock absorbers and fully enelosed four-wheel brakes. If for any reason you wish to buy certain small acces- sories, you will find that these, too, are sold at the usual Ford low prices. Replacement parts are also available at low prices through Ford dealers in every section of the country. ThesE are important points to remember in considering the purchase of a motor car. They show why it is possible to put so much extra quality into the new Ford and still maintain the low price. They are also the reasons why more than 35% of all cars sold today are Model A Fords. FORD MOTOR COMPANY