Evening Star Newspaper, January 8, 1928, Page 69

N THE Spring of 1925, Dodge Brothers undertook an important and gigantic task—which is now complete. Since its inception in 1914 Dodge Brothers had specialized exclusively in a four-cylinder product. During thirteen years more than two million units of that product were sold to America and to the world. ’ It is unnecessary here to comment on the singular merits ot that famous Four. It was honored on the bztdpficlds of war, and achieved equal distinction on the high- ways and byways of peace. Its long life and complete dependability had become an adage. : Meanwhile, however, times were changing and tastes were changing with them. ‘While still asimportant as ever, dependability alone was no longer sufficient. Greater speed and comfort, more style and luxury were the growing prepossessions of the hour. : Six-cylindermotorswere gradually becoming practical at popular prices. Progressive engi- neering dictated the re- vision and refinement of existing four-cylinder power plants, THE VICTORY 4 Coupe . « Sedan Brougham « « ¢ o+ ¢ o o 1093 AMERICA’S FASTEST FOUR S b rhi ko 100N Coupe « o+ o+ Sedasn . . o . . De Luxe Sedan ;| , Cabriolet Convertible . Two years ago Dodge Brothers appraised its task and embarked upon a program designed to place it and its Dealer Organization in a position on January 1, 1928, second to none in the industry. Quietly, with deliberation and dispatch, and without interrupting the regular course of production and service to customers, the new program went swiftly forward The astonishing results of this great achieve- ment are now known to the world. It is doubtful if industrial annals can cite, over a similar period, an achievement so outstanding. A smart, swift, low-priced and immensely popular quality Four has replaced its famous predecessor. The Senior Six, outstanding in performance, - quality and luxurious appointment, has been created. SIX THE I (4] Sedan o0 e e $888 0. . 878 .. o 0o 958 All prices [ 0. b Deteoin SENIOR SIX Sedan (leather upholstery) . . Coupe forFour « o« o o o« o Cabriolet Convertible . GRAHAM BROTHERS TRUCKS AND MOTOR COACHES A chassis and body for everr conceivable 9sn kind of business. Capacities from !4-ton to 2-ton -» fours and sixes. Prices ranging $670 to $4290 THE SUNDAY STAR, WASHINGTON, D. ©, JANUARY 8 T1928—PART % Graham Brothers Trucks and Motor Coaches (formerly exclusively Fours) have been sup- plemented by Sixes. Fifty new types have been added. The capacities are broadened to range from one-half ton to two-ton, all re- sulting in the most complete and capable line of work cars known, and with prices ranging from 670 to %4290. » Then Thursday came The Victory—a Six for $1045 and up—the most spectacular engineering achievement of the decade. - These accomplishments, one following the other in steady progression, have now pro- vided Dodge Brothers Dealers throughout the world with the most diversified and com- prehensive line of passenger and commercial vehicles ever manufactured and sold by a single organization. For every nced and purse there is now a Dodge Brothers vehicle bujlt dependably and in full recognition of the progressive ideals of today and tomorrow. Adhering rigidly to the sound and honorable $1495 standards of a great ::;: past, Dodge Brothers LR have met the challenge of a still more exacting future. Tune in on WRC for Dodge Brothers Radio Program every Thursday night, 8 to 8:30—~NBC Red Network DoODGE BROTHERS. INC.