Evening Star Newspaper, May 16, 1937, Page 29

THE SUNDAY STAR, WASHINGTON, D. €., MAY 16, 1937—PART ONE. What is The Low-Price Field"? YoU hear a lot about “the low-price field” these days. A good many cars claim to be in it. So whenever the low-price field is mentioned, remember: Until Ford came, no average American could own a car. Today all Ford prices are still low—with the prices of the 60-horsepower Ford V-8 $30 to $60 lower than the prices of any other car of comparable size. But with Ford, “low price” doesn’t merely mean low figures on the price tag. It means much more than that. It means low prices and low costs all the car’s long life. Low prices for service—for parts—and, above all, for operation. Both Ford V-8 engine sizes are economical to operate. The 85-horsepower gives greater gasoline mileage this year than ever, and the 60-horsepower delivers the highest mileage in Ford history. Private owners, cab companies, fleet operators all report that the “60” averages from 22 to 27 miles per gallon of gasoline. Check and see how much Ford saves you. Ford Founded the Low-Price Field and Ford Keeps That Field Low-Priced Today Ford V-8 Prices Begin at 59 AT DEARBORN FACTORY. TRANSPORTATION CHARGES, STATE AND FEDERAL TAXES EXTRA This price is for the 60-horsepower Coupe * @ $ A MONTH, after usual down-payment, equipped with front and rear bumpers, 25 buys any Ford V-8 Car from any Ford spare tire, horn, windshield wiper, sun " ® dealer in the U. S.—through Authorized Ford ¥isor, glove compartment, and ash tray. Finance Plans of the Universal Credit Company,