Evening Star Newspaper, May 16, 1937, Page 106

Magazine Section me eathortouch WORLD'S LOWEST COST PEN SHEAFFER HAS ALL SEVEN THIS WEEK May 16, 1937 | oNLY The White Dot identifles the Lifetime’ pen TAKES IN OVER 400 PER CENT MORE SKRIP PER STROKE THAN MUL- TIPLE STROKE PENS...VISIBLE SKRIP SUPPLY. .. DRY-PROOF, AIR-SEALED VISULATED... LIFETIME® GUARANTEE ... 2-WAY FEATHERTOUCH POINT... STREAMLINED BALANCE®...ONE- STROKE VACUUM AND LEVER FILLING, SI&FAFF‘E‘F{ Full Length SKRIP Visibility A LIFETIME OF SWEET PERFORMANCE —at a few cents a year Srer thontar poen by the two-tone SKRIP-WELL . mark. Which is the better buy —ten one-dollar pens, or one Lifetime® Feathertouch® pen? In a high school, college and business career you can easily wear out and throw away ten cheap pens. But if you live to a hundred your Sheaffer Lifetime® will not wear out; it is the only Lifetime® pen. Moreover, with the ten pens you can never have the finest. But your Sheaffer will give endless satisfaction, for “Only Sheaffer Has All Seven of Today's Most Desired Pen Features”. Read DRY-PROOF them above. That is why Sheaffer’s Lifetime®, identified by the Desk Set, white dot, is the economical pen to own, the appropriate gift to give $3.50 i t.':""",': f for graduations, weddings, birthdays, anniversaries, when this lasting g j 3 token marks a lasting sentiment. For complete writing comfor{, choose Sheaffer's, either Visulated or Vacuum type, each supreme in'its field. All Sheaffer pen points are made of 14K solid gold for longer life and better writing qualities. Some companies are substituting cheap gold-plated braSs SHIAiEE @ Pen-SKRIP, Successor to Ink, 20z., " 15c. Permanent SKRIP makes bet- and steel to increase profits. Have your dealer guarantee the pen you buy has ¢ - ter business records. a 14K solid gold point. If you buy a Sheaffer this guarantee is not necessary. v SHEAFFER PENS - ALL COLORS - $2.75 TO %20 Vi 4 JJ‘ - rr 5] WASH!A"!!'NCO FORT MADISON, 1OW 'FREE PEN INSPECTION! | AT DEALERS DURING } | CONTESTS EXTENDED TO JUNE 30 *Reg.U.S. Pat. Off. Copyright, 1937, W.A .Sheaffer Pen Co. ‘GIVEN .. tasy SCRAPBOOK CONTESTS! : J:‘ 2 DELUXE FORDS! 3 NATIONAL PEN INSPECTION WEEK, MAY 24-29 by RORULAR: DEMARD) Get FREE scrapbook at dealers with Sheaffer's PARA- 1 —th Bring both ailing pens and working pens, any make, to dealers, BN 4 LASTIK {15¢ up) $ May 24 to 29, for FREE Inspection Service—a dealer courtesy! new way to paste —or make or supply your own Scrapbook. Funl Paste up news pictures, sports, anything, to win in easy contests! Win a car! Win a bike! See your dealer for contest rules. FOUNTAIN PENS, LIKE FINE WATCHES, DESERVE ANNUAL INSPECTION