Evening Star Newspaper, December 16, 1936, Page 9

THE EVENING STAR, WASHINGTON, D. C., WEDNESDAY, DECEMBER 16, 1936. gives you the FULL FLAVOR of the WORLD’S FINEST COFFEE Only AMERICAN STORES COFFEES ”, ”» are W roasted ® Two minutes spent in reading the facts on this page will repay every coffee-lover many times over. Now, for the first time, you can have coffee at its peak of flavor — with none lost. We can assure you that Asco will give you a new experience in colfee enjoyment. Old roasting methods cooked the beans by direct contact with metal or flame. Precious coffee oils within the bean often were scorched. Outer surfaces some- times burned. Or undercooking left the centers green. Now, a Sensational New Process ® The revolutionary new “heat-flo” process roasts the colfee with waves of heated air at less than half the temperatures of the older methods. Each bean is roasted through and through to a wonderful golden brown. “heat-flo” is really “air-conditioned roasting” —years ahead of previous processes. ‘It gives you cofiee that is always uniform, with all of the glorious flavor of the : bean brought to its fullest development. And because we deal in large quantities—roasting hundreds of thousands of pounds of cotfee weekly —we can bring you the world’s finest coffees at most attractive prices. ”, : o - PRODUCES PERFECT ROASTING SPECIAL TEST OFFER 1/4 vouna FREE with a pound of A Great Housekeeper You Should Know ® The care we use in producing Asco Coffee illustrates our constant research for the best of foods for your table, Butter men make sure that Louella Butter is the best that oy v TR FEREG YEPRR N VPRAE Y, ASCO COFFEE THIS THURSDAY, FRIDAY AND SATURDAY © Buy one pound of Asce Coffes, and get Y pound free. Try this Y pound. H you don't think it is the finest cofiee you ever tasted, _ return the pound unopened, and get your money back. Only ene sample to can be produced. Gold Seal Eggs must pass the sharp eyes of inspectors who discard any egg not up to standard. Any meat, produce, cooked food or staple we sell must prove itself to be the finest at its price. That is why thousands of housekeepers turn their steps to our doors every-day. We offer shelvestul of satisfaction. R4 No underdone beans ” @ Old-tashioned reasting sometimes coocks the outer suriace properly but leaves 7 No overdone beans © In erder to properly reast the center of the bean, previous processes often overcooked the outer sur- face — breaking down the flaver, end giving you @ oslioe with an “off” taste. Each bean evenly roasted through and through © “heat-flo” reasting brings each bean to its highest point of flaver — preserving all of the fragrant cofise eil. You get better coifes, and uniformly high quality,