Evening Star Newspaper, April 7, 1935, Page 104

THE SUNDAY STAR. WASHIN iTON. D. C.—GRAVURE SECTION—APRIL 7. 1935. ‘ Bfléy.i'firsz‘ critical _yedr now made safer... MUCH SAFER ! Homogenization —new way of preparing vegetables, fruits, cereal —makes baby’s solid foods easier to digest—reduces dangers of common intestinal disturbances. @ Ready for his first solid foods! It's an exaiting but crucial period 1n your baby's life Doctors know it's full of worries for you, full of dangers for him. His delicate digestive system is easily upset. And, all too often, serious intestinal disorders develop. United States Government Census records show that diarrhea and enteritis are responsible for nearly 25¢ of all deaths by disease during the first year. But now —thanks to Libby scientists —a great new discovery protects your baby. A better way of preparing his vegetables, fruits, soup and cereal has been found. The solid foods your doctor recommends have been made more easily, more completely digest ible. By receiving more nourishment from the same amount of food, your baby gets a head start m health! New Discovery Hailed by Baby Doctors Solid foods are made up of tough-walled food cells. Even when baby's foods have been care- fully strained, all these food cells are not broken down. All nourishment they contain is not ab- sorbed into your baby’s system. But now Libby has discovered a new process of Homogenization that “explodes™ every food cell nto tiny parficles. None of the coarse irritat- ing fibersthat are present in strained foods remain. Vegetables, fruits, soup and cereal are made smooth as milk. Libby's Homogenized Foods for Babies keep all the bulk necessary to prevent constipation. But particles of nourishment are broken down so finely that it's easy for your baby to digest them quickly and completely. No half-digested food passes into the large intestine to ferment—and perhaps cause serious disturbances. Doctors hail this new discovery. Homogenized foods actually help protect against intestinal up- by making digestion easier and more com- plete. And because they give your baby greater nourishment, they help him build up healthy re- sstanee to other Jdiseases. sets MOTHER: Poor feeding may handicap your baby all through life. . . Study carefully the diagrams that show how only Libby's special new Homogenization process makes all the nutriment available in the foods your baby needs. The slow, tedious work of straining vegeta- , bles, fruit and cereal at home does not give your baby the easily digested nourishment you want him to have. Neither do the most expensive commer- cially strained foods, To assure your baby a real head-start in health, get Libby's Homogenized Veg- etables, Cereal, Fruitsand Soup today. Your grocer has them. They are ready to serve when heated — and surprisingly economical. st Valuable New Booklet — FREE this new and informative book for mothers of young babies. It contains valuable material on infant feeding, as well as recipes and weight charts. Get Just published your copy of “Better Nutrition for Your Baby." FOOD CELLS “EXPLODED" —to make baby’s solid foods yield greater nourishment BEFORE Homogenization This is a fuod cell —greatly magnified. All solid foods are made up of cells like this. Nourishment (B) is walled in by a tough, cellulose barrier (A). This wall must be broken down before all the nourishment can be digested. Even careful strain- ing of foods does not completely break down these cell walls. Your baby’s digestive juices try hard to do this — but the job is too hard for his delicate system. Many of the cells in his food are never broken down. Needed nourishment 1s lost. And un- digested food passes intothe lower intestine where it may ferment and cause serious disturbances. AND ANOTH g There is no single vegetable or fruit that includes all minerals and vitamins necessary to health and growth. Carrots are high in Vitamin G, but only fair in protein. Peas, high in protein, are low in Vitamin G. Spinach, relatively low in carbohy- drates, is a rich source of iron . . . Guided by leading child-specialists, Libby has created com- binations of Homogenized foods. Each day these combinations give your baby an ideal blend of essen- tial food elements. Libby .combinations include: A remarkably nutritious CEREAL composed of fresh whole milk,whole wheat (including the wheat germ) and soy bean. As a source of energy 1t ranks almost twice as high as any cereal ingeneral use for baby feeding. A valuable combination of FRUITS prunes, pineapple juice and lemon juice. Each one makes a special con- tribution of minerals and vitamins. COUPON Libby, McNeill & Libby, Dept.MG 4-7 Chicago. @ Please send me, postpaid, the new free book, “Better Nutrition for Your Baby.™ Homogenization Here you see the food cell “‘exploded™ by Libby's special process of Homogenization. The tough cel- lulose wall ¢ A) has been completely broken down. Nourishment (B) has been released for quick Ji- Baby's Jelicate organs’can divest these completely. No partly digested nent passes into hisintestinal tract. Danger of intestinal Jdisorders caused by fermentation of partly digested food is overcome. And because baby gets more nourishment from the same amount of food, he builds up strong resistance against disease — gets a head start in health. Three combimations of VEGETABLES No. 1— Contains peas, beets, asparagus tips. No. 2 — Contains string beans, pumpkin, tomato. No.3-—Contains peas, carrots, spinach. Each of these gives your baby a scien- tific blend of vegetable nourishment - in- cluding minerals and important vitamins. A highly nutritious SOUP that contains vegetables, barley and chicken liver. Ex- tremely important for its high content of food essentials that protect against anemia— baby's chief food, milk, is de- ficient in these essentials. Name _ Address City The differences in these foods vitally affect your baby’s health! hrough microscope-showing foods These 3 photographs show foods BEFORE digestion starts: Home-stramed vegetables. See the coarse fibers and tough-walled food cells' matter how careful you are, str. food like this all too often overtasks your baby’s Jelicate digestive organs. Commercia ed vegetables. Many mothers are surpnised to learn that coarse fibers and tough-walled food cells (such as are shown here: are not broken up by *'commercial straming." These 3 photographs show foods DURING digestion: Home-stramed vegetables after 2 hours’ exposure to human digestive juices Notice whole food cells still undigest- ed. When these undigested cells pass into the large intestine there is danger of fermentation — danger of diarrhea Libby is providing this complete solid-food Jiet IN 6 TINS. Your grocer has them Commercial-stramed vegetables after 2 hours” digestion. Here, too, the food is largely undigested. Needed nourish- ment has not been released —and intes- tinal disturbances may be caused by fermentation in the large intestine. agni 1 190 times ) Libby's Homogenized Vegetables. See how smooth and fine these foods are. Foodcellsandcoarse tibersarecomplete ly broken up —made smooth as milk. Needed bulk, which helps prevent con- stipation, 1s left in form of hine particles that cannot irritate intestines Libby's Homogemzed Vegetables after ONLY 30 MINUTES OF DiGesTioN. What a Jifferent story! Food cells have re- leased all their nounishment— so baby gets all of it for health. Homogenized foods digest quickly and completely. No half-digested food passes into the lower intestine to ferment. or will be glad to stock them for you. .é W LIBBY, McNEILL & LIBBY, CHICAGO omo g enized Scienfists call them Homogenized Foods — but all you need to ask for is “Libby’s Baby Foods' ] O¢ —in enamel-lined tins — unseasoned except for salt.