Evening Star Newspaper, September 30, 1931, Page 37

L5 N S iawee THE EVENING STAR, WASHINGTON, D. C, WEDNESDAY, SEPTEMBER 30, 1931." ° THE BARBIZON-PLAZA, NEW YORK. WHERE THIS TONE-TEST WAS HELD Leaders in Music give G-E+Radio overwhelming vote in Brilliant group of composers, critics and music authorities cast 23 out of 26 ballots for General Electric | MONG the group that gathered for this experiment were some of the most brilliant names in the inter~ national world of music. Here is what happened: Four leading makes of radios, one of them a General Electric, were hidden by screens. Not one of the listeners knew what radios were competing. To the entire sudience, each set was only a number. For a solid hour, thisaudience com- ; pared the tone quality of the hidden radios.Only after every possible com- parative listening test had been made did each listener vote for his choice. When the. ballots were counted, 23 out of 26 hed voted for General * Electric! All but three of this musi- cally-sophisticated audience had un- knowingly picked G-E for its marked superiority of tone, Beliege your own ears! Claims are not enough. Make this comparison yourself. Visit several radio stores. Listen carefully to different makes of sets. Let your ears geta vivid impres- sion of their tone quality. Then go toa G-E Radiodealer, hear the General Electrie—and be aston- ished at the difference! Discover how honestly it re-creates the original studio performance, wit|= the full life, colorandbrilliance of the actualartists. Note how stations come in at ex- act points on the dial—and how the slightest additional turn clips them off dgain. ' Note the great number of stations — far and near — these re- markable sets bring you. Ask the G-E Radio desaler about the General' Eleetric Certified Inspec- tion Plan. See.the many G-E models. You will agree that they are worthy of the. monogram of the greatest electrical organization in the world! And don’t forget— all prices are complete with tubes. The Midgetsells at $37.50, End Table Phonograph $64.50, the Junior st $72.50, Junior with Clock $84.50, Junior Console— $89.50, Battery-operated Console (less batteries)=$99.50, Popular Con+ sole ~$124.75, Georgian Grandfather Clock—$179.00, DeLuxe Lowboy— $164.50, Modern Longfellow Grand- father Clock—$285.00, De Luxe Auto- matic Radio-Phonograph Combina- tion—~$345.00, and special installstions up to $5,000, General-Electric Junior An 8-tube superhetero- dyne, with true General Electric performance. Compact! Portable! Light! Variable tone control. Full size dynamicspeaker. Rich walnut cabinet of Eigh- teenth Century mantel clock design. Price $72.50, complete with tubes. G-E Popular Console A 9-tube superheterodyne with 2 Pentode output tubes. Auto- matic volume control. Superb cabinet of brown walnut, with rich-grained butt walnut over- lays. Price, complete with mb’n N0 s 2 ke, SN v tone-test ' - * eoutside group, resding from vight 1o left KENNETH 8. CLARK — Compossr. ALOIS HAVRILLA — Singer, vadis announcer. MONTAGUE GLASS—Author, smatonr musicion, GEORGE GERSHWIN—Fomous composer. “ROXY" — 8. L. ROTHAFEL ~ Masical authority, - MABEL WAYNE — Compessr of *;Romons.” C. M. TREMAINE — Director, Netiows! Borose Jor the Advancement of Masic. SOPHIE BRASLAU — Contralts, Motrepoliten Opers Company. DANIEL FROHMAN—Theatrical producer. MISCHA ELMAN — Owe of the greatest living violimists. SIGMUND SPABTH—Musical lecturer, writer, WILLIAM J.. KRAFT—Prominest orgoniss. HARRIET 8. PICKERNELL — Esecative Secretary, Intevesliegiats Gles Club Assn. LBE HANMER —Russell Sage Foundation, Seore tory of Committee for Study of Music in Institations. DEVORA NADWORNEY — Concert contralso. WALTER GOLDE — Celebrated sccompavist. GERTRUDE BORCHARD — Secretory, Nationsl Bureas for the Advancement of Music. wiaside proup, recding from right to laft GUSTAVE BECKER«~ Piaws fescher. HARRIET SEYMOUR—"'Tencher of muste doachers.” CAROLYN BEEBE~Pianist, Director, New York Chember Music Society. JOHN TASKER HOWARD - Auther of “*Oup * Awmorican Musie.”® s MARION BAUER — Composer, e DUNCAN McKENZIE~Music Publisher, Osford University Press. BREWSTER BEACH—Music erivie. MENRY C. LOMB~ Vico-President, Musie Indusiries Chomber of Commerse. GEORGE GERSHWIN, DANIEL FROHMAN * and SIGMUND SPAETH Count the Ballots This test was in no sense a *‘testimo- nial,” nor did any musical authority present “endorse” any particular make of radio. This was an experi- ment, fairly-conducted and above- board in every detail, Not one cent was paid any listener for his attend- ance or vote! All competing sets were the large console models of each manufacturer. All'were current stock models. All had as many, or more tubes, than .the General Electric. All were pro- nounced in good working order be- GENERAL @ ELECTRIC RADIO FULL RANGE PERFORMANCE fore the test began by an outside, * fon-partisan service man. The final ,scores of the four radios were as follows: General Electric. . . . 23 Radio“A” . . . . 2 Radio “B” o 4 o « 1 ] Radio “C” . « « &