Evening Star Newspaper, April 4, 1930, Page 31

NEWSPAGE ISSENT OVER.S BY RADI $San Francisco Journal Is Re- produced in Schenectady in Three Hours. By the Associated Press. SCHENECTADY, N. Y., April 4—De- livery of business mail and even news- papers by radio was seen as a future gsalhlmy by engineers today after a monstration of fac-simile transmission paper across the continent. ‘The first page of the San *‘rlnclsco Qall-Bulletin was reproduced full size in & radio laboratory here three hours after 1§ left the press 2,500 miles away yester- day by means of a new type automatic carbon recorder. ‘The recorder, which is still in a high- 1y ‘experimental stage, can be attached to any radio receiving set like a loud speaker. A roll of paper 8 inches wide moves through the machine at the rate of one-half inch a minute. The news- paper page was recorded in three strips, which were then pasted together. The engineers said the model used was 3 inches wider than the first one made and they did not believe that the of the complete front page of Mrs. S. M. Parker Attends Theaters to Find What Pa- trons Like in Pictures. Public Relations Director Be- lieves Women Determine Success of Movie. BY GRETCHEN SMITH. Finding out what the public wants in motion pictures is the task of Mrs. 8. M. Parker, who was recently a) pointed by one of the largest produce) as public relations director in ton, Hagerstown, Martinsburg, Frederick and Waynesbort “It is the women who determine th. success of a picture,” said Mrs. Parker who at least once a week attends each of the 13 theaters on her schedule for Washirigton and once a month visits those in outlying cities. “When a young man takes a girl to the movies, he says, ‘What picture do you want to see?’ The same is true with husbands and wives—the wife usually decides upon » THE EVENING STAR, WASHINGTON, D. C. FRIDAY, APRIL 4 1930. LEARNING DESIRES OF PUBLIC, WASHINGTON WOMAN'S TASK __MRS. S. M. PARKE| women have more time to attend pic- tures and therefore their patronage Is {ous for its children's welfare than is the influence of recent campaign tures featuring been instigated. Most women who have 8 to me, or written to me,” con- tinued Mrs. Parker, “object to pictures which show drinking among young peo- fi‘e. They feel it is wrong to create the pression through the medium of pic- tures that the young. people of thi: country all drink and all have wil parties.” Another objection generally agreed upon by woman patrons of the movies, is the sho of murder mystery plays on Saturdays, when the pictures are generally attended by children, Mrs. Parker learned through a recent 1:0'- tionnaire, which she distributed a local theater, whose patrons are com- posed of women from various walks of life. This objection was a general one on the part of mothers signing the questionnaire. “There was also a general cry for more clean pictures,” said Mrs. Parker. Solicitors of Children. The American publjc is more solicit- | patrons that the showing pic- g parties has generally believed, Mrs. Parker cone tends, and managers are doing all they can to co-operate and give the public what it wants. " remarked Mrs. Par- ker, “that the audiences will split their sides laughing at a picture while they are | nthe theater, and then as soon as they pass outside, thei/ tell the man- ager he should be put in jail for show- ing such a picture.” A knowledge of the likes and dis- likes of those of different communities might be quickly determined from ob- serving the pictures which receive the greatest popularity. “In some of our small theaters in farming towns,” Mrs. Parker pointed out, ers will come for miles to m picture in mh horses are fea- 3 pictures are very popu- lar in these small towns, whereas in a ‘The same is true of the cultural pic- tures. Gov. Milliken, secretary of the Motion Picture Producers and Dis~ tributors of America, of which Will 1s president, claims that the cities | 18 which respond to Disraell may be con- sidered as centers of culture.” Strictly historical pictures are not popular as a rule, is the opinion of Mrs. Parker, although occasionally those with historical backgrounds may be successful. It has been Mrs. Parker's observation that children are fondest of plays which feature dogs, like Rin- Tin-Tin, or aviation pictures with plenty of action. | Equipment Expensive. i any persons who are objecting to ( sound pictures do not realize the difm- tmlfieslwl"ti:h1 tl}l,gllfl'l have undergone w0 _equip their houses properly for the talkies,” she said. “Since ge intro- duction of sound pictures, which, inci- dentally, are very popular with chil- dren, hundreds of theaters have had to be equipped at great expense and much work. Floors and walls have had to be padded and speakers trained on differ- ent parts of the house so as to produce satisfactory results for those in every part of the house.” It is part of Mrs. Parker’s work to observe and report upon the sound effects in the houses she visits; also the personnel in the theaters; whether the atmosphere of the house is & friendly one or one that is cold and inhospitable. Anything which may give greater com- fort to the public is the thing which Mrs. Parker endeavors to learn. Even such small matters as whether or not a clock in a movl.n”lcmn house is desirable or not be determined “ claim the attention, while others contend it a great addition a theater,” said Parl is to find out es closely as what the public wants and then port what I find. After all, the public will get in the end what it wants, and 1t doesn’t take very long for the man- agers to find out what it wants.” 4 CREERON 614 Twelfth Street Wonderful Values Small to Large Head-size HATS $3.50 Black and all colors; 20 styles 10 ahasssifr Brooder Fire Burns Chioks. periaied. = The WINCHESTER, Va., April 4 (Spe- firemen o aéath Jast Higat I fire that swept | SPreAdIng to through the hennery of Calvin Omps P Spain and Australia at Kernstown, near here, en loss of $3,000, partly his (e gountries reporting serious labor but all that had been h-uh:lmrw-'n‘fl‘y: THE . WOODLEY PARK CAFE Woodley Park Towers Connecticut Ave. at Klingle Rd. THE BROADMOOR CAFE 3601 Connecticut Avenue At Porter Sireet TABLE D’HOTE DINNER 87 .00 Every Evening, 5:30 to 8 A Varied Menu of Seasonsble Delicacies—Deliciously Prepared BREAKFAST . . ... LUNCHEON A LA CARTE Let us arrange your special luncheons, teas and dinners— unexcelled catering service for all occasions. DINNER MUSIC NIGHTLY the picture to be seen. In addition, 'greater than the men’ It is through $1.00 Tre-Jur Povder 4DC Powder preparation Satisfaction Since 1859 This _delightful n smart tins of pastel INesPALACE 810-818 Seventh St. NW. B ‘ 7 - Appropriate for gits or width' was limited to the present size. $30 Fox Searts . 20 Beautiful, fluffy scarfs specially purchased to sell under price. Choice of red fox, black fox, point- ed fox, pointed vicuna and pointed Manchurian wolf, with natural heads and legs and bushy tails. Second Floor WoODWARD & LOTHROP 1930 1880 GOThEN VERSARY YEAR DOWN STAIRS STORE Important Easter Fashions Printed Silk Dresses, $16.50 Prints are found in all types of dresses—street, afternoon, dinner and evening. And there are prints of all types—dots, modern. large and small floral. Crepe, chiffon and georgette. One, two and three piece models for women and misses. bridge prizes. 65¢c POND'S COLD CREAM OF VANISHING CREAM, Saturday only, 3 $2.00 BEN-HUR PRODUCTS— $1.00 Ben-Hur Face Powder and $1.00 Ben-Hur Perfume, powder in naturelle, rachel or white. Both for 79c. ”5015 PEBECO TOOTH PASTE, . 25c JUMBO FLOA1ING CAS- TILE SOAP, 20-ounce size, for Saturday only, 20c. Street Floor. —————— i I : Cape Collar Dress Coats, $25 { : 2\ ! Hundreds More of Those SMART EASTER COATS 85 $12.95 and $15.00 Models In All Sizes 14 to 20 36 to 50 Jaunty, colorful coats that perfectly complete the Spring and Easter outfit—priced to make this a thrifty Easter, indeed. Identical fabrics shown in_expensive coats—tweeds mannish clothz, basket weaves, English blends and shadow plaids. New cape models, princess silhouette, high waist- Tines, belted models and sporty, mannish types. Fully lined. All the fashionable colors and mixtures. $10, $12 and $15 BEAUTIFUL EASTER DRESSES 95 Becoming and new are coats with fur-trimmed capes, handkerchief capes, bertha capes and directoire capes. Belted, fitted, modified flare and straight. 14 to 20, 36 to 50. Slip-on Sweaters, $1.95 and $2.95 Sleeveless or with short sleeves. Peter Pan collars, round, Vee and novel recklines. Prints and plain colors of green, lemon, baby blue, black and white. Sizes 34 to 42. Novelty Straw Hats, $4.95 Of perle visca, baku and lacy straws. Very new and attractive is the brimmed straw hat, trimmed with lace.. In navy, black and brown as well as the new light and bright shades. Strap and Opera Pumps, $5.85 Of black, brown, beige, green or blue kid. Some trimmed with contrasting leathers or reptile. Step-in styles and narrow stfap with side or center buckles in a variety to please any taste. THE DOWN STAIRS STORE Novelty Heels! In Full Fashioned | $2.00 3 | Silk $ 1 . ' Hose | Exquisitely sheer quality all-silk chiffon hose with clever new two- point, three-point and French heels. Black heels and shadow heels. In the fashionable colors. Slight ir- regulars. $1.50 Full Fashioned ' Silk 950 | Hose New purchase of nationally known pure thread silk hose in chiffon and service weights. Pointed, French and square heels. fi:v Spring colors. Slight irregu- ln ‘2..50 and $3 grain 49 Silk Hoses 1 Plain and lace-clocked full fash- ioned ingrain silk hose, three- strand, 48-gauge quality with picoted tops. Slight irregulars. Street Floor For Big and Little Girls | Tots’ New .98 | | COATS $5 I tweeds, flannels, Of all-wool cheviots and serges. Straightline, sport and cape models, also mili- tary style to be worn by brother or sister. Tan, Nile, rose, red and navy. Sizes 2 to 6 years. s 1 Girls’ New 38,98 Smart detachable cape coats and strictly tailored coats in new Spring mixturss of all-wool tweeds. High waistline, tie belts, set-in sleeves and slashed pockets. throughout with rayon. Sizes 7 to 14 years. GIRLS’ SILK DRESSES of crepe de chine in white, pastel and street shades. Ruffled party dresses, straightlines, 3-piece en- sembles, basque effects, flared or pleated skirts. 11&nguor short S $5.98 GIRLS’ EASTER HATS, includ- ing new pokes, off-the-face and close-fitting models of fine braids and Tuscan straws trimmed with small flowers, cherries, ribbon or velvet streamers, sl 98 E. . Slip-over style in all-wool jersey or knitted sweaters with crew or V necks, and side pockets. Tan, Nile, New Purchase $2.95 s 1 .95 Spring Handbags High-grade leather and tapes- try bags to sell at a dollar less than their obvious value right at the height of the demand! Of fi leathers in black, brown, gre§, blonde, blue, red and tan; and of beautiful, durable tapestries in light and dark designs. Pouch, flat and envelope styles with zip- « per or shell frames, back strap or top handle. Street Floor Washable Capeskin Gloves, $3.95 Easter costumes will be com- pleted hy new length gloves. These are six-button length in white and eggshell. THE DOWN STAIRS STORE Perfect Fitting Foundations, $5 Of lustrous rayon _satin, Skinner’s satin and French batiste. ~ With detachable straps. One model with pantie bottom. THE DOWN STAIRS STORE Crepe-back Satin Slips, $2.95 Inserted gores at the hips make flared bottoms and close-fitting tops. Deep cream lace at top and hems. White, flesh, tea rose. THE DOWN STAIRS STORB Lined Georgette Crepe Plain and Flowered Chiffon Washable Crepe All-Silk Flat Crepe Canton Crepe Printed Silks Radiantly new and a'together charming arc these novelty ensembles, semi-afternoon frocks, princess silhouctte dresses and chic, jacket models—and priced for easy possession! Sleeve and sleeveless models, draped, flared, ruffles and flounced— (——a style for every woman's taste and type. Black, all colors and a wealth of sparkling prints. Girls’ Coats, $8.95 and $10 Tweed, snowflake, «*eviot, twill, basket weave and novelty ma- terials fashion youthiul Easter coats: Caped, belted and high- waisted models. Girls’ Novelty Straw Hats, $1.95 Brother and Sister Coats, $5.95 WAdorable coats for younger brother or sister. Lacy tweeds, twill, cheviot, flannel and novelty weaves. Tailored and cape styles. Little Tots’ Hats, $1.50 and $1.95 Tweed hats for boys—straw hats for little sister. F; rnArn'vall for Saturday in This Impressive Sale of $5, $6 & $7 Easter Hats In Distinctive Styles and Quality Materials Lacy Straws " 4 4 Fine Hairs Toyos and Perle Viscas Baku Straws Novelty Straws Dashing brim hats galore. And just as many smart off-the-face shapes, chic, close-fitting models and charmingly youthful matrons’ hats. The collection of styles is all-embracing and at the spe- cial sale price affords your best oppor- tunity to choose your Easter hat at a saving. Black, ali colors and all head sizes. Misses’ and Children’s Easter Hats The young folks are invited to select from an assemblage of dainty new millinery that rivals the showing for grown-ups in completeness and $1.00 $1.98 $2.98 $3.98 Pastel-colored Berets, 75¢ Girls’ Patent Leather Shoes, $2.95 The style shown and a little girl's patent leather slipper with colonial buckles, are only two of many popular styles you will want to see. Bring the Youngsters Tomorrow for These . Boys’ $7.50 EASTER SUITS $ 5.49 -New Tweeds! New Blends! Clothes well dressed boys will desire the moment they see them. Tailoréd in new mannish models of handsome, serviceable fabrics in tans, greys ‘and THE DOWN STAIRS STORE Men’s Sweaters, $39 Pull-over sweaters in solid shades and fancy patterns. Made to give satisfactory wear and a smart appearance. Men’s Knickers, %6 Golf courses this Spring will see many of these new knick- ers of cashmere and worsted in tans, browns and grays. Wool or Cotton Golf Hose, $1 and $].50 Boys’ “Model” Spring Wear BUTTON-ON WAISTS, 5 to 10 years. . .81 SHIRTS, 12 to 14 neckband sizes JUNIOR SHIRTS, 8 to 12 years. ...... ...81 BLOUSES, 6 to 14 years. .. LT Boys’ Spring Neckties, 25¢ to 50c THE DOWN STAIRS STORE New Princess Silhouette Mode! C/B Girdles & Laced-Back The correct foundations for the Corsets new nipped-iu waistline. Mad: of $ 5 fine silk and rayon knitted elastic. For $1.00 to $1.39 Fashionable Collars 89c Smartest FEaster accessory— these large lace Bertha collars in. slip-over style or with open front. Round or V neck, some with bow or tie front. In the popular cream shade and black. New $1.98 49 scares. %1 novelties in double- width chiffon scarfs in hand- Painted designs, also rich quality crepe scarfs in ablonfi.’ square and triangle shapes, cluding alnud scarfs, in gay printed pat- Street Floor. Rosebushes & Shrubbery 29 Each plant .wrapped and labeled. Printed instructions for planting and care. Choice of American Beauty, Tea Rose, Killarney, K. A. Victoria, Ra. diance, Columbia, American Pillar Climbing Rose, Gardenia, Hydrangea, Wistaria Purple, Clematis, Deutzia, Spirca van Houttei, Barberry, Mock Orange | and many other favorites. | ‘Third Lace Cape Elastic tops, long and medium hips. Front reinforced with heavy steels to take care of the diaphragm. medium and stout figures. Flesh only. C/B Corsets in Sizes 26 to 31 C/B Girdles in Sizes 32 to 38 And of course—complete line of other C/B. Corsets and Girdles—at $1.50 to $3.60 Second Floor. browns. Coat, vest, two pairs knickers or one pair knickers and one pair long trousers. Sizes 8 to 16. ° Bu 4 & g; Sfiu 33'98 Suits of good lrrpunnu and tailoring, in all sizes 6 to 16. fancy mixtures of the new ides. Two pairs knickers or one ickers and one pair long have vests. Street Floor.