Evening Star Newspaper, April 4, 1930, Page 26

Page views left: 0

You have reached the hourly page view limit. Unlock higher limit to our entire archive!

Subscribers enjoy higher page view limit, downloads, and exclusive features.

Text content (automatically generated)

B—10 THE EVENING STAR, WASHINGTON, D. C, FRIDAY, APRIL 4, 1930, Hrcuar Co. “F Street at Seventh” - For men who most always : pay $5 for their shirts . . . and never less than $4.. . . the nationally famous EXCELLO SHIRTS Fabrics from England . . . from France + « « from Czecho-Slovakia . land . . . from Austria. gorgeous colorings . . . « . from Scot- Broadcloths in madrases . . . 2x2 white English broadcloth . . . French neg- ligee shirtings . « « linen cords. Collar at- tached or meckband with two collars to match styles. 33, 34 and 35. (Main Ploor, The Hecht Co.) - [ = Sizes 1315 to 17. Sleeves, 3 for $8.75 % N i A RN %& TROJAN TIES « o « that would sell for $2.50 t-a $3.50 if purchased abroad! Silks From Europe’s Finest Looms Entirely Tailored 3 for $4.75 Cfirefull‘y detailed to perfection. Dis- tinguished patterns, ranging from elab- orate designs to small, simple effects. Offered for the first time at this price. (Main Ploor, The Hecht Co.) “F Street at Seventh” Saturday Luncheon Special Creamed Chip Beef on Toast, Potato Chips, Butter Spinach, Layer Spice Cake, Rolls and Butter, Coffee, Tea or Milk. « 50c (Downstairs Fountain Room) Real Silver Fox Scarfs Rarely seen at this low price $125 Beautiful. . .luxurious. . . caressing- ly soft. Dense black effectively marked with silver. Perfectly mounted; long, natural legs. (Third Floor, The Hecht Co.) New Suits Call for Washable Doeskin Gloves $].95 They wash so beautifully. Slip-on of full four-button lengths. ..to pull on with the Easter ensemble. Peach, eggehell blonde, natural, white. (Main Floor, The Hecht Co.) Correct Frock Foundation by Nature’s Rival $9 The Circle Sash Illustrated Beautifully tai. lored . . . silk bro- cade coutil with elastic inserts on hips, side hooks. Gives the flat ab- domen line and that perfect com- fort which every woman covets. (Third Floor, ‘The Hecht. Co.) e - oo 2 Tar Hecat Co. 0000 000000 Peplums and Poufs for the Junior Miss $10.95 Specially Designed for Every Hour of the Exciting Easter Holidays Bright new frocks . . . that flirt new boleros, capes, pert pep- lums . . . demure pouf sleeves, elbow sleeves, long sleeves and flaring even skirts. Printed or plain flat crepe, flowered chiffon, crepe georgette, in new pastels, high shades and blue tones. Miss Juniors Coats have capes around their shoulders $16.95 Coats for every occasion... swagger sports modes with rolling collars, big cuffs and high placed belts...Capes in both dress and sports modes...dress coats with slim princess lines and flaring skirts. Trino cloth, snowflake, broadeloth and tweeds. . .care- fully made and lined with heavy flat crepe. New smart shades. Sizes 11, 13, 15 and 17 years. (Third Floor, The Hecht Co.) DressmakerDetails in Suits and Coats 25 Values, certainly, for we have a reputation for val- ues that we are bound to keep. But real coats! Flared, belted, cuffed . . . caped, scarfed and fur trimmed. Softly tailored of fine woolens, silks and tweed that fit with dress- maker precision. Blues, black, new colors. Your suits here . . . made by a regular suit maker. Little jacket types, with boyish, square shoulders; smart tailleurs, and “dress” suits with longer coats. Tweed or covert cloth . . . each suit with a blouse (prettily feminine) of the same heavy crepe that lines the coat. Chic new shades. Sizes for Misses and Women (Third Floor, The Hecht Co.) I e b National 5100 pen a Charge Account for Easter Shopping The Smartest Suit Hats Are Smooth Baku $7.50 To wear all Summer...versatile modes. Dress, sports and suit hats. . . worn in the new manner...just a bit off the face. Baku, Ballibuntl, hair and lovely lacy straws...for every type...in every new shade. (Third Floor, The Hecht Co.) Classic Opera Pump The Silhouette Shoe $6.50 Their simplicity makes them the accepted style for the new silhouette ...perfectly cut. . .trim fitting. Plain or with touches of smart trim. Patent colt, black, blue, brown or green kid, black satin or white crepe. . .the latter dyed as you choose. (Pifth Floor, The Hecht Co.) For April Mornings Shantung Sports Frocks $6 One and two piece styles. Genuine Shantung took Palm Beach by storm and is picked for a win- ner here for town and country wear this season. It's lady like and it's “arty. . .roughsilk, gaily flowered and pastel shades. Not only guaranteed washable, but we gnarantee you can't find a silk frock of equal smartness at a matching price. Sizes 14 to 42 O O

Other pages from this issue: