Evening Star Newspaper, March 18, 1930, Page 16

THE EVENING STAR, WASHINGTON, D. C., TUESDAY, MARCH 18 1930. - FISHER... the World’s Largest Builder of BODIES, brings added value fo the CHEVROLET SIX The Fisher Body Corporation is the world’s largest builder of automobile bodies and has occupied this position of leadership since the early days of the industry. Its products enjoy a reputation for quality that is taken for granted wherever motor cars run. Its operations are carried out on a tremendous scale, making possible many economies that assure better bodies at lower cost. L4 £ 4 [ 4 Fisher logs its own lumber from Fisher- owned forests and finishes it in Fisher- owned mills. Fisher makes its own plate glass in one of the world’s largest plate glass factories, and is, by far, the largest manufacturer of motor car body hardware and fittings. 7 7 v Fisher ranks among the largest fabri- cators of sheet steel and uses steel faced dies which are built entirely by Fisher craftsmen. All together, Fisher activities require more than 349 acres of covered floor space—and the total number of em- ployees engaged exclusively in the design and manufacture of Fisher Bodies ranges as high as 65,000. 4 E4 v YetFisherleadershipis based on more than control of basic materials and the elimina- tion of middlemen’s profits. Itwas Fisher pioneering that brought the closed car to its present perfection. It was Fisher vision that originated the idea of volume produc- tion on fine motor car bodies. And it was Fisher progressiveness that introduced the many new processes which make Fisher Bodies, beyond question, the best built mo- tor car bodies in America or Europe today. 4 L4 L4 As a leading division of General Motors, Fisher is closely allied with Chevrolet; and itis only natural that Fisher, as the world’s largest builder of bodies, can bring to the new Chevrolet Six an added measure of value unequalled in the industry. L 4 14 4 Therefore, it is important that you pay particular attention to the body in com- paring the value of the Chevrolet Six with that of any other automobile—because the quality of the body is a factor of great importance in determining both the degree of satisfaction to be obtained from a car and its ultimate resale value. 7 7 7 Chevrolet-Fisher Bodies are long, low and properly proportioned. They are of com- posite hardwood and steel—the type of construction employed exclusively on the world’s highest priced cars on account of its superior strength, safety, durability and freedom from uapleasant noises. £ 4 7 v The roof of every Chevrolet-Fisher Body is a separate assembly, resting as securely upon the body pillars as does the roof of a house upon its framework. The roof A SIX itself is formed of bows and slats and Is scientifically constructed to eliminate drumming or rumble. L 4 L4 X 4 Furthermore, there are provided such mod- ern features as the non-glare VV windshield which provides added safety for night driv- ing; adjustable driver’s seat; substantial hardware and fittings of pleasing pattern and finish; and long-wearing velour and mohair upholstery over cushions whose permanent comfort is assured by closely nested springs. Finishes are of genuine Duco in a choice of pleasing colors. And . throughout there is evidence of an atten- tion to detail not ordinarily expected in a low-priced car. v v (4 In addition to the fundamental advantages of Bodies by Fisher, the new Chevrolet Six offers many superiorities in performance. The six-cylinder valve-in-head engine has been increased in capacity to 50 horse- power. Four Lovejoy hydraulic shock absorbers are standard equipment. E 2 v L 4 ; The four-wheel brakes are fully enclosed and protected from the effects of dirt and water. The rear axle, transmission and drive shaft have been improved to provide greater strength and dependability. v [ 4 L 4 Yet this better car sells at greatly reduced prices. And comparison with any low-priced automobile will reveal a difference in value far greater than the difference in price! IN THE PRICE RANGE OF THE FOUR The Roadster, $495; The Phaeton, $495; The Sport Roadster, $555; The Coach, $565; The Coupe, $565; The Sport Coupe, $655; The Club Sedan, $625; The Sedan, $675; The Sedan Delivery $595; The Light Delivery Chassis, $365; The 1% Ton Chassis, $520; The 1% Ton Chassis with Cab, $625; The Roadster Delivery (Pick-up Box extra), $440. All prices f.o.b. factory, Flint, Michigan. CHEVROLET MOTOR COMPANY, DETROIT, MICHIGAN Division of General Motors Corporation