Evening Star Newspaper, March 14, 1930, Page 32

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French Kid Pull-ons $3.95 They’se such fine skins. ..soft, pliable, washable. Length to crush 3 inches over sleeve, scalloped tops. and four colors. THE EVENING Geltlelfs A FASHION INSTITUTION White . Paris NewYork Washington STAR, WASHINGTO The New Fashions Are Becoming —but they must be perfectly fitted. Be sure the belt is at your normal waistline . . . that the length is right for your figure . .. then you will realize that the new fashions do wonderful things for your fashion-consciousness. And Jelleff’s is the plage where they will be fitted to your individuality. Jelleff’s—-for Youthful Coats Wonderfully Complete Stocks Now in the Misses’ Shop Black serapheen, the cape edged with galvak, nar::;)w string belt, Crystallizing the Paris mood and mode . . . 1 > . coats with youth in every line . . . the fashions at their wearable best . . . . presenting the new, accepted new silhouette in its most interesting form! Every Successful Fashion Here Tomorrow! All the fashions that were presented and confirmed at the second Paris openings just over are in this group, for Jelleff’s fashion organization, with its fingers on the pulse of Paris, knew ahead and helped us to be sure of these fashions . . so that we can fit your purse! The Coat with the Cape The Coat with Fox The Princess Line €oat The Scarf Neckline Coat The Light Coat with Dark Fur Come in tomorrow to choose your Spring coat . . . checked by our buying groups for the utmost in value, The Tailored Coat The Tweed Sports Coat The Silk Coat with Fox The Coat with the Normal Waistline The Coat with Galyak . you'll find the new silhouette wonderfully D. C, FRIDAY, MARCH 14, 1930. 9 Lelong’s Representative Saturday is the last day to consult Mille. Giraud, personal representative J of Lelong, who is here to discuss the famous couturier’s perfumes, and show you the modern manner of using a A FASHION INSTITUTION Washington Parie This Is the New Lacquered-Frame Handbag $7.50 It’s taking the fashion world by storm . .. its sleek tailored appearance matches the new suits perfectly . . . its capacious inte- rior holds all the necessities for a busy day. In pin seal or morocco, with clasp to match the color of the frame. Clear Green Gray Sun Tan Black Red Navy Beige Handbag Shop, Street Floor different perfume for different occa- NewYorh sions. Lowest Price This Season! Spring and Summer Hats, %5 Smart hats of high type. All the new Spring straws, some woven as fine as linen, and light as a feather...all materials, all the Spring and Summer shades. Head sizes 21 to 23 inches...matron and large head size hats included. Millinery Shop, Strest Floor becming and wearable...you'll like the nice things it does to your fis{prcu.you'll want to buy tomorrow, when the range of choice in fabrics, furs, colors and fashions is so wide. All the coats have the fine fabrics, lovely furs and excellent workmanship always characteristic of Jelleff coats. Dress Coats with fur, $39.50 to $145.00. Dress Coats without fur, $29.50 to $69.50. Silk Coats with fur, $49.50to $79.50. Black crepe faille, belted, with newest cape treatment edged with flying squirrel forming scarf in the front, $69.50. Imported tweed in a brown mixture with the new Marcel Rochas sleeve, $89.50. Silk Coats without fur, $49.50 to $59.50. Sport Coats with fur, $39.50 to $79.50. Sport Coats without fur, $29.50 to $125. in Tan starella, belted Black starella, belted Bilgcl “secaphicen, I rep styla with cipenfs siyle, with' new léive priness line, with pos- fect edged with fox, treatment of black tilion cape, $59.50: $145. galyak, $98.50. Silk Underwear New Pajamas ular are;ajamas for lounging—or for sleep- ering a host of them in the smart new Spring styles—featuring all the new color combinations— generous trimmings of lace and appliques—and all the desirable So unreservedly ing garments—that we’re of materials. For Lounging, #109 Gorgeous and colorful are these three-piece pajama ensembles. Imagine a crepe satin with dis- tinctive paisley border and blouse of plain crepe de chine. In black and navy. Or, a smart Shantung pajama in red, blue, jade and peach. Or again, a printed satin pajama with a crepe de chine blouse. Yes, just imagine them—but better, come in and see them. They’ll eclipse the best imagina- tion, Sleeping Pajamas Rayon, $1.95 Pongee, $3.95 Aquamarine, vanilla, nile, At Special Prices Right Now! With the adoption of new feminine dress styles comes a new interest in dainty underwear. Princess lines—sun-back decolletage—fitted hiplines, merg- ing into soft flares—longer slips to match new dress lengths—and pajamas, which have earned a decided place in the spotlight, more colorful than ever. The prices are as interesting as the new styles— they're so unusually low on this fresh, new mer- chandise. Crepe de Chine “Undies” *3 A very special purchase—a saving which we gladly pass on to you—glorious pure silk underthings at a low price! Chemises in princess or straightline styles, beauti- fully trimmed with cream alencon laces and touches of applique. Step-ins and French Panties, with fitted waistband, flare bottoms, edged with lace. In flesh and peach. Slips, tailored and lace trimmed—all lovely! Grey Shops—Second Floor orchid, rust and blue are used in lovely color com- binations in" these new rayon pajamas. Some have chic giscs in contrasting colors appliqued or smart- ly tucked fronts, which Of extra fine quality twelve momme pongee. Round or V necklines, with contrasting piping —colorful embroidery—- hemstitching. G Also silk pajamas in prints $3 Milanese $ 1 95 are held in place by rib- bon belts, models. In green, red Sizes 15 to 17 and blue, - GDLDSIRIPE Silk Stockings That Wear! Your style sense will tell you at once that “Muscadine”—the latest Gold Stripe chade—is Paris-inspired, for who else could have thought of that subtle treatment of mauve? While your practical sense will recognize at once its appro- riateness for the season. uscadine — fresh, dainty, springlike—in your favorite GOTHAM GOLD STRIPE silk stocking. No matter how sheer the stocking— “No run that starts above can pass the Gold Stripe” and polka dots—tuck-in Garter-Belt Sets, $2-85 $4.50 regularly! This tailored silk set in red and white checks—gar- ter-belt step-in with matching brassiere— utterly youthful, mod- ern, appealing! Belt Sizes, 26 to 32 Brassiere, 32 to 38 Grey Shops, Second Floor L This pure glove silk underwear is another spe- cial purchase! New mar- got and val lace trim- mings, smart Swiss em- broidery appliques. In all styles as usual— bandee and elastic bloomers, step-ins, che- mises and vests. In flesh only, but all sizes, 34 to 40. Street Floor Of Course You’ll Have One of the New Suits It's a suit season, indeed . . . 2 and 3 piece models in tweeds, coverts, sharkskin and soft formal fabrics . « . short, box, fingertip and % jackets with flared and pleated skirts . . . all just the thing to put on right now and wear throughout the Spring. 82950 to $]25 / Pirate blue, black, brown, tan, green, tweeds. Sizes for every wom- an—11 to 44, Unlined Suits at $25 And Plenty of Blouses! $ 1 0.50 It’s a blouse season, too, and here they are . . . tailored and feminine and frilled . . . of fine crepes and satins . . . copies of French originals . . . soft jabots . . . tuck- ins and overblouses . . . for your most sporting or formal suits. Sizes 14 to 44. Other Blouses, $5.90 to $25 Sports Shop—Fourth Floor Sketched: Sui Suit Shop, Third Floor Fox Scarfs Exceptional at $59.50 Lustrous and with long ~9{\ fur, these are wonderful furs —especialiy at this quotation A large selection includes dyed cross foxes, beige foxes, Hud- son blue foxes, brown, naturd! red and pointed foxes. Also flat searfs of Galyak in black and sandalwood. of hahy leopard and lapin. $19.50 to $35 Fur Shop—Fourth Floor New Arden Booth for the sale of the wonderful Arden toilet preparations —and trained Arden sales- people. You’ll find it a satisfaction to buy your Arden preparations here. What’s the Younger G eneration Coming To? To Jelleff’s for Junior Fashions! The clothes are so young, so adorably fresh and different, with an entirely grown-up fashion sense...made to fit growing figures and busy lives...the younger generation adores the “de-vime” clothes ... mothers appreciate the value! : Coats for Sports and Dress Cape coats above all ..short capes with princess lines and narrow string belts, flat furs such as galyak and ermine, natural and mink squirrel, monkey and fox. Tailored coats without fur, with capes and scarf collars. Black, pirate blue, green, tan, grey. e Dress Coats with fur, $39.50 to $59.50 Without fur, $29.50 to $49.50 Silk Coats, $39.50 to $59.50 Sports Coats, $29.50 to $59.50 Dresses with Jackets or Capes The most important junior fashions ..daytime and evening frocks with little jackets in printed and plain crepes or printed chiffons in navy, black, pewter blue, rose, beige. $19.50. ] Cape frocks . . .sleeve or shoulder capes in crepes, printed or plain, chiffons. . .princess models with boleros and normal waist line.. pewter blue, rose, beige, green, navy, black, §29.50. Other Junior Frocks, $16.50 to $39.50 Junior Shop—Third Floor Rose crepe - with short Eoguma g3 angeg &0, of whi low pleat- ed _ skirt, $19.50.

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