Evening Star Newspaper, February 27, 1930, Page 42

. THE EVENING STAR, WASHINGTON, D. C, THURSDAY, FEBRUARY 27, 1930. ThHrREE IMPOoRTANT FACTORS ENTER INTO THE CosT OF YOoUR AUTOMOBILE 1. How much it costs to make the car_ 2. How much extra you pdy the dealer 3. How much it costs for operation and up -keep THE PURCHASE of an automobile involves a con- siderable amount of money and it should be carefully considered from all angles before a final decision is made. The value of the car to you depends on the value built into it at the factory, how much extra you pay the dealer for distribution, selling, financing and accessories and what it will cost to operate and maintain the car after purchase. Each of these factors, as it relates to the Ford car, is frankly explained below. Economy in production THE FORD CAR is made economically because of the efficiency of Ford production methods. The money saved through this efficiency is put back into the car in improved quality of material and in greater care and accuracy in manufacturing. The constant effort is to eliminate waste and find ways to make each part better and better without increasing cost—frequently at lowered cost. Because of Ford economies in large production and because the Ford organization operates on a low-profit margin, the price you pay for the car is much less than it would be under any other con- ditions. Yet it brings you many unusual features of construction and performance. At least $75 extra value is represented alone by the Triplex shatter-proof glass windshield, the Rustless Steel, the four Houdaille double-acting hydraulic shock absorbers, and the five steel-spoke wheels. The unusually large number of ball and roller bearings and the extensive use of fine steel forgings instead of castings or stampings are addi- tional features that reflect the high quality built into every part of the car. Throughout, it is a value far above the price you pay. Low dealer charges ThEe samz PRINCIPLES of eflicienéz and economy that characterize the manufacture of the Ford car are applied also to distribution. Obviously it would do the public little good to save in produc- tion if these savings were sacrificed later in exces- _ sive costs of selling, financing and accessories. The Ford dealer, therefore, operates on the same low-profit margin as the Ford Motor Company, his discount or commission being the lowest of any, automobile dealer. He does a good business because he makes a small profit on many sales instead of a large profit on fewer sales. NOTE THESE LOW PRICES Roadster . . $435 Phaeton . . $440 Tudor Sedan . $500 Coupe . . . $500 SportCoupe . $530 Two-window Fordor Sedan . . . $600 Three-window Fordor Sedan. . . $625 Cabriolet . . $645 TownSedan . $670 (A1 prices {. 0. b. Detrott) Low charges for time psyments through ths Universal Credit Company The lower cost of selling, combined with the Iow charges for financing and accessories, means a direct saving of at least $50 to $75 to every purchaser of a Ford, in addition to the savings made possible by economies in manufacturing. The money you pay for a Ford goes into value in the car. It is not wasted in high dealer charges. Leow up-keep costs IT /6 THPORTANT 10 remember that the cost of your automobile is not the first cost only, buy the total cost after months and years of service. Here again there is a decided saving when you buy a Ford. The cost of operation and up-keep is lower because of simplicity, of design, the high quality of material, and the reduction of friction and wear through unusual accuracy in manufacturing and assembling. The reliability and longer life of the car contribute to its low depreciation per year of use. The intelligent, painstaking service rendered by Ford dealers is under close factory supervision and is a considerable factor in the low up-Keep cost of the Ford. All labor is billed at a flat rate and replacement parts are always available at low prices through Ford dealers in every section of the United States. In two, three or five years, depending on how much you drive, the saving in operating and main- taining a new Ford will amount to even more than the saving on the first cost of the car. FORD MOTOR COMPANY