Evening Star Newspaper, November 14, 1928, Page 37

THE EVENING STAR. WASHINGTON. D. C., WEDNESDAY. NOVEMBER 14, 19 CALLS ADVERTISING TRADE STABLZER James 0’Shaughnessy Points | to Gain in Space as Evi- dence of Value. Describing advertising as a “business stabilizer,” James O'Shaughnessy, for- mer vxecutive secretary of the Ameri- can Association of Advertising Agen- cies, declared that “the more commer- cial enterprise is stabilized by adver- tising the greater will be the level of your prosperity,” in an address at a luncheon of the Washington Advertis- ing Club in the National Press Club vesterday. ‘The speaker declared that in no city in the world is a better opportunity afforded of reaching the peo%le through the newspapers than in Washington. Mr. O'Shaughnessy described adver- tising as “a sound, concrete thing” that must bring results and that bas sta- bilized the present period of prosperity. No better proof of its success is of- fered, he said, than in the fact that the volume is steadily increasing. In- dications are already, he continued. that it will reach a peak in 1929 which will surpass the volume of that of the present year. The total of American advertising in foreign fields has grown to almost a half billion dollars a year, he said, and the grand total to more than a billion dollars. Mr. O'Shaughnessy said the Govern- | through advertising that they were glad | ment became an advertiser “because it Sale of Scientific Papers for $10,000 Aids Man in Want By the Alsociated Press. LONDON, November 14.—The - Daily Malil says that it has learn- ed that the poverty of a man who has given his life to com- bating malaria has been relieved by the purchase of his papers for $10,000 by Lady Houston, wealthy widow of Sir Robert Houston. Sir Ronald Ross, 30 years ago was one of the men who discov- ered that malaria is carried by mosquitos. This discovery led to eradication of the fever. Now, at the age fo 71, serious- ly il and with the use of one arm gone, he has been living close to want in a tiny flat here. He offered the papers and books of his lifetime of study for sale to relieve his distress. Train Rules Ban Comfort. | MATANZAS, Cuba (#).—The travel- his coat and props his feet on a seat by way of settling down for a long train trip, would meet difficulties in interior Cuba, Courtesy requires him to keep on his coat, and the railroads demand that feet be kept on the floor. e prior to the Army advertising the av- erage cost of obtaining a recruit for the Army was $197, while advertising brought the cost average down to $30 for_each man enlisted. Congress, he said, in an endeavor to cut down expenses, suggested that the | advertising of the military branches of the service be discontinued, but was so surprised at the amount of money saved | to-have it continue. Walter Johnson, CITIZENS PROTEST CLOSING OF STREET |Otis Place Proposal to Pro- vide for School Addition Is Vigorously Opposed: | An alternative propesition to close | Otis place in order to secure iand for ! an eight-room ' addition to the Park | View School has raised a storm of pro- test among residents of the vicinity, who contend that closing the street | would be detrimental to their property interests. School and District government offi- clals for some time have been discuss- | ing the relative merits of closing Otis | place or buying a strip of land jmmedi- {ing salesman who elsewhere takes off | ately to the west of the school, now oc- cupied by row houses. One hundred and forty-seven resi- dents of the vicinity affected signed a petition, which came before the Dis- trict Commissioners yesterday, protest- ing vigorously against the closing of Otis | place either for the school addition or for any other reason. M. R. Wilson, attorney for the Fed- eral Trade Commission, filed a sep- arate protest on the ground that the closing of Otis place would bs “a seri- | jury” to his property interests. The issue is due to come before the Park View Citizens' Association meet- ing tonight. It is predicted that in 10 years there every 20 people, in contrast with the ous handicap” to him and “a serious in- | will be 1 automobile in Europe to| LIEUT. WADE NAMED | _GUARD msmucmn‘ Will Return From Foreign Duty | | in April to Relieve | Capt. Anderson. | First Lieut. John C. Wade, Corps of LEngmecrs. who has just completed a tour of duty in the Philippines, has been ordered here for duty as engi-| neer instructor of the District National | Guard. He is from Wisconsin and | served in the World War as a first | leutenant in the Engineer section of | |the 0. R. C. | commissfoned first lieutenant in the ; Regular Engineers and was graduated | from the Engineer School in 1923. | | Lieut. Wade will relieve Capt. Clay | \ Anderson, whose term of duty expires following the annual encampment of | the organization next August. It was | explained at brigade headquarters of | !the Guard today that Lieut. Wade is | expected to report for duty some ti {in April, using the intervening period ! between that time and the encampment | to work with the presznt instructor fa- ‘:‘Tmnflzlng himself with the organiza- on. | STATUE OF MERCURY IS STOLEN AS PRANK Marble Figure Found Standing in Street in Burleith Is Identified. The marble statue of Mercury which | was found standing in a street in Bur- leith Fricay had been stolén from the vestibule of 1867 Columbia road, sup- posedly by a group of boys playing a post-Halloween prank, it was learned | yesterday when a representative of the | American Security & Trust Co., Of | trustees in charge of the property, iden- * In July, 1920, he was| tified it at the seventh precinct station, centennial. === ==s7 === A NATIONALLY KNOWN TCH BRACELET The bracelet that is strikes a modern note. where it has reposed since it was dis- covered. | The house is part of the estate of the | |late Thomas W. Smith, wealthy lumber | | dealer. The marble Mercury had stood, | | with another like it, just inside the | | outer door of the dwelling, which had | | been vacant for several months. | While inspecting the property an agent of the trust company found that the glass of the front door had been smashed and the statye ap- parertly hauled through the opening. Capt. 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