Subscribers enjoy higher page view limit, downloads, and exclusive features.
THE EV NING STAR, WASHINGTON, D C., WEDNESDAY, NOVEMBER 14, 1928. * IN APPRECIATION, FALL 1928 0 W” How Many Stores Like Jelleff’s? Mf How many events like our “Appreciation” in which new fashions are offered at the height of the Daris Washington NewYork season at far below their usual costs? Tomorrow . . . new arrivals . . . new brilliance to these % 5 Arrived in time for “Appreciation” dominating events . . . new dresses to make another visit interesting . . . new coats for those Surprlse! $5 Embroidered Bags who have not already purchased . . . new accessories for every costume! But only for this week | yow for Asreciation $3 B on the S.S. Berengaria last week ] i L ! do these remarkable events continue. So please do not put off your visit too long! Thursday . . . gorgeously b=, colored handbags . . . why Beaded Ba S Ready ‘for tomorrow . . . newl’v urrwed they look like bits of old tapestry, ' 4 but are really black silk moire cov- A FASHION INSTITUTION Paris Washington NewYork < - ered with heavy embroidery, flat direct from Paris! = envelope shapes as you would pre- \ fer for an evening bag, And you i should see the way they are lined and fitted on the inside . . . it's sim- ply amazing at $3! Handbag Shop—Street Floor $ Expert, in Person, Here to Advise You! AN : M. R. De Louvare A Representative of the Famous Continental Beautician We know furs “make” the coat this Winter, so they were R- Lolus Of ParlS our first consideration. We know that fine furs must be | 1 will be pleased to blend a powder for your individual use coupled with excellent fabrics . . . and that neither or _both g that harmonizes with the tone and texture of your skin. would be acceptable unless the fashions were Paris-right! | It is almost miraculous the way he blends powder and And so this collection was brought together. And as to | rouge that bring about an exquisite illusion of natural- price—well, the group was especially bought f?r “_Appre~ - ness. His services are without charge. ciation” which means the full saving as above! To give you N &4 R. Louis Face Powder is $1.50. some idea of what you will find in this group . .. ) R. Louis Paste Rouge is $1. For Women: Paris inspired models . . . shawls, and tuxedo, and Toiletries Shop—Street Floor pouch collars after Paquin, Lelong, \\‘\;\'Ih,b J:l““y& Martial et . Armand, Beer . . . the important front fur bordered coats . . . e 2 . i - tunic fur bordered coats . . . and interesting, new cuff treatment s $ bits of smartness at $3 .. . and these furs . . . civet cat, skunk, black fox, kit fox 3.50 Italian Kid Gloves el i Lrimmer, fisher fitch, and beaver . . . the fabrics include fine ONE of the outstanding values lo\e:y thmgs. & $5 kashmir woolens and broadtail fur fabric. Stunning black coats % the Appreciation g s glorious affairs at $7.50 with black or lighter furs . .. wood brown, falleaf tan, grey, flagship costias $15 blue, and high colors. how they have gone . . . majestic bags at For Misses: Straightiine, flare, princess models in this colection but we've lrcdr:\\'rl: g T AR > Ei e D “ . . . fur bordered coats that are very good . . . tabs edge with reserve and restocked all 'sizes and color \\e‘\\e'r‘c; delighted to get this shipment in time f'mv Appre- fur too . . . as well as luxurious collars and cuffs of the most ranges! Tailored one-pearl clasp style ciation!” They came direct from the makers! No com- g wanted pelts . . . Paquin pouch collars, Lelong shawl collars, ite embroideredback.. . . castorsbeige; missions, no in-between jobbers! So the price IS mighty Worth shawl collars . . = of beaver, fox, kit fox, beaver two-tone d ¢ bark, silver fox, krimmer, black Jow. Precious things are these bags . . . the kind one cam]cul, civet cat . . . and the fabrics are the cheice kashmir ‘I‘i,ll:;k f;'..': bi;:ék an& hite Al'l importeh Srcih . g e " H ” ¥ 1 celi ‘woolens. . . treasures to wear vear in and year out with the loveliest Collar _and 7 Milan, all pique seamed . . - did you ever ing s ! cou'll fi s i i Have you bought—if not—why not buy your coat tomorrow Cuft: e afternoon and evening gowns! And you'll find types in this _«’;‘:gg‘; oug! Y ¥y ’;" hear of such fine gloves for §2.45 collection you've never seen before . . . for instance a . s g large neariy square bag on a filigree gate-top bag . . . Women’s and Misses’ Coat Shops—Third Floor P. S. And there are washable l"rench really charming! And even at $3 you'll find exquisite little _______——-———————T"———;"——"——_—— Sued h il } . ) s . sod3 . uede Gloves at $2.45 bags . . . beaded in simple design. In fact, why not select And now advernsed in A[)preclatlon for the first time Hand:sewn pull-ons that ase usually 018 T heien tas .:};ch' bags f“t{h.cscf for the ‘dcarest ones on the gift list. e s They are worthy \J:m::hl:’u;::\’.-s"m e Wome.n’s , $ ‘ 5 t $7 ! C 1 tS , grey, Glove Shop—Street Floor Carefully Selected and MlSSQS SN L i $5 Pearls—Nothing Smarter! ot the o et st oy b ol il (s ety ) o 5 9 so | | a0 gy o o y s autiful coats. Exceptional for the price . . . ] Fur Coats, $ I ;5 ?;:;11} i‘o"‘re‘ac ?JSJ”E?J n‘i: collection. Yo“i]ll get $65 to $75 worth of coat . . . and the last word fashion them there's not apt to be ides! Si; f en, misses, and smaller women. o estes | et SR The Specialized Coat Shops—Third Floor :i':g‘:‘"“g smarter for a long Usually $225 to $265 e e e e R (e incHnecklaces Certainly a ‘modest price for a good fur coat! And these Women and Misses. . . You'll find all manner Of smart ChLokers ariats are dependable or they wouldn't be sold at Jelleff's. And . ° ° . . they are out-of-the-ordinary, of course . . . for they're Evenlng Dresses-——PrOmlnent ln Appreclatlon Pc;tdant styl;_s e one combinations an “Appreciation” collection. Large clasp-front styles 2 Sandalwood Caracul Coats . Y b il $195 Which is only part of the story for 2 Marmink (dyed marmot) Coats .$195 $3 9-50 349-50 s 15 eaclll e h}ispheen carefullvycon- -$195 structed according to the French 1 Black Muskrat Coat (silver muskrat trimmed) 1 Golden Muskrat Coat.. -$195 : Two groups of evening frocks that are as elo- process . . . beautifully lustrous 1 Black Caracul Coat (pointed fox Sha.“'ldm"“)' '$§9§ quent in value as any merchandise in this Appre- | If you have a penchant for evening .. . cream white or iridescent. 1 Australian Opossum Coat (wool lined).... - -$195 f ciation event! And inasmuch as evening frocks | clothes you'll love to choose two or And won't they make wonderful R Soles e e show more variations than any other Fall and | three frocks from this collection! They gifts at 31 > R & . : FATAE : _ | are lovely enough to associate with most First Time Shown “in' A ppreciation”! Winter mode . . . this collection is delightfully | ejie fashions! And you know if they are Constructed Pearl Necklaces § $13.50 Gold zhd Silver Cloih diversified! = 5 ! in the Appreciation Event they are bet- in Paris Dressmakers’ Styles 19 Misses’ Modes include ter-than-usual values! Would be $7.50 to $10 ordinarily . . . replicas of Patou’s Lovely chiffon jacket frocks with trailing drapes . . . chokers, 60-inch ropes . . . necklaces with real stone clasps For Women in front . . . tiny beads twisted as Goupy does . . . oh BlOuseS the jackets are all-over sequins or sequin trimmed . . . and some have beaded scarf collars. : transparent velvet, chiffon satin, and DO see them! : Taffeta frocks interpret the princess silhouette . . . | georgette frocks that accent swathed hip Jewelry Shop—Street Floor $10 50 often combied with tulle . . . moire is developed in | fines . . . charming draperies . . . flared . swathed hip frocks, the skirts flaring...a bow trailing | tiers . . . side and back-dipping hemlines. $5 and $6 50 Gorgeous Scarfs below the hem. The camisole top frock is present too. | Surplice and princess lines . . . bows, How we worked to get them Transparent velvet presents a piqture in higl} colors or | flowers, rhinestones for trimmings. Even exquisite scarfs that came from France here on time . . . luxuriously black . . . fullness messe(l and twin b“fk.t"a‘l“‘g drapes. . i . . . hundreds altogether . . . for we had such s 95 radiant material, a rayon fab- \ Women'’s Styles emphasize For Misses and Juniors a tremendous stock we couldn’t even bring it ' ric, in gold or silver . . . bro- ' transparent velvet, chiffon georgette, satin, tulle, | Jacket models even in this group . . . all out when this event began! Hand-blocked caded to give an even more chenille dotted tulle, taffeta, Spanish and Italian laces [ chiffon, transparent velvet, taffeta, moire squares . . . oblong scarfs . . . hand-painted scarfs . .. rich appearance. Surplice . . . the princess silhouette . . . the train silhouette | models with dipping back . . . uneven all fine heavy crepe de chine . . . all $2.95 because of the styles that are slim and smart . rhinestone banded camisole top frocks . . . jacket | hemlines . . . basque models . . . velvet Appreciation Event! . and pull-over models in frocks . . . and every variance of detail that you could | and ribbon bows. Really beautiful dresses! Neckwear Shop—Street Floor many versions. Blouses like wish for. And These Col these make for lots of extra Colors in Both Groups n ese Lolors . . . 3 changes...and think what a include black, white, flesh, yellow, orchid, green, red, | White, flesh, coral, American beauty, $22'50 to $35 Negllgees (lriisy' costufmteh it \\-cu‘k} r:gl;s Fomen's many shades of blue, brown, pansy. aqua green, Nile, bronze, purple, black. Impossible for us to duplicate them for $ 50 wi one o € special . Satin e e S SL ST s o i 3 i 'as ia] o silk or velvet skirts! weaee Such Lovely Things—Do Not Miss the Appreciation Dresses—Prices Start at $15 :‘l:;;lff':ccf“;e}s' ga:.‘:;: i};afi'flle"rs‘;;fit”;? 1 9' in Both Women’s and Misses’ Dress Shops! Appreciation! Exquisite negligees . . . of georgette or Sportswear Shop—Fourth Floor crepe . . . Parisian slip-on models . . . coat styles . . . some s Thursday o e 200 New I's Not Shall 1 Buy Shoes . .. But % with flowing sleeves. In flesh, peach, orchid, and coral. How Many Pairs! s’8 \ No matter how fastidious you are see this special of the ¥ Grey Shops—Second Floor Hats at l/2 el | Sorosis Footwear | e L] Year-in-year-out Sorosis quality . . . styles that are the Representative of the Celma Loospact she has many inter- last word i smartness . . . surely this is “Appreciation” esting things to tell you about these dainty little Loospacts indeed! made for your own special brand of powder. The new It’s an event that seems to be smashing all records. . .and g % prices are very moderate. small wonder . . . for every hat here is worthy of a price $10 Sorosxs Pumps Less 209, Discount ; Single Celma Loospact, 50c Double Celma Loospact, 51 4 Vanity Shop—Street Floor twice as high . . . and you simply can’t have too many Opera pumps . . . d’orsay pumps . . . in white s 8 $3 Glove Silk Bloomers hats this season . .. so why not jump at the chance of or black satin . . . or patent leather. Choice of junior, medium Spanish, or spike heels. It's $2 PRI o icyr. - DO saved 1f1)00u shop for shoes (omorrO\\F g,‘xa;:itly l’}le Sa;nf\ garm_n:fs that sold so lf:nt $1 95 3 1 e first day of Appreciation . .. pure glove . P $ tf’ $12.50 Sorosis Footwear silk bloomers, yoke front...trimmed with in- Felts Metallics More than thirteen different styles . . . for sertions or Swiss Medallions. In peach or nile. afternoon, street, and dressy styles, too. In $7.50 Vests to Match, $1.65 Velvets Sequins suedes, patent leather, kid, and calf. Will be & A 8 . Veloiues Soliels easy to find your size, the style you like, and Very high-class quality throughout! what wonderful values! Grey Shops—Second Floor —_— g 159% Discount on Buckles and “Best Selling” $3.9 5 Silk Slips Styles for everybody . . . from miss 15 to madame 50 .. . Ornaments! You are urged to see these slips . . . for it's a sure $3 getting two for the price of one! all headsizes, and an especially good assortment of the 5 8 . 5 larger sizes so hard to get . .. and the colors include all Regularly $2 to $16 :a"‘“gé’f 95c¢ . s 3;1’“'3',5"’}‘“?5'0" the manufac- . o i 4 urers gave us for Appreciation! the smartest shades of the season . . . tans, blues, greens, Apprecm’m" $1.70 to 313'60 & 3 Fine firm crepe de chine . . . tailored top shadow hem bot- wines, reds, greys, gold, silver and BLACK. Remember, It's a fascinating adventure to look through our whole tom . .. inverted pleats at sides. 200 of these hats we have not shown before . . . to go on collection of buckles and ornaments . . . French cut We've drawn on our reserve stock already . . . 1200 slips sale tomorrow morning . . . come early and take your steel, rhinestones, beads, crystals, and sequins . . . all were all we could get . .. you'll find every size 34 to 44 ... pick . . . HALF PRICE! so smart this season . . . and all reduced 15% for Appre- g in a full range of colors . . . white, flesh, tan, peach, navy, i ciation. : brown, black. Stock up at $3. Millinery Shops—Street Floor 'Sorosis Shop—Street Floor " Grey Shops—Second Floor $lZ.§0 and $15.00 Real $10 Crepe Satin Gowns $5 Glove Silk Gowns Lovely Apparel for Junior Girls 35c and 50c French and Irish $1.85 Pointed Heel $4.00 Imported Gloria _Sto‘ne_Nec‘lila(c“e:m 2] —round and vee necks—imported _vee necks—tailored and lace- 19.50 to $39.50 Frocks, $15—$23.75, $29.5 Printed Linen Handkerchiefs| Silk Stockings Umbrellas f:r;';;"' b, tud lace yokes—peach and pink shades trimmed styles—pink and peach 65.00 to $125.00 Coats, $59.50, $75, $95.00 R el sl At ot R e i (o —that. »';‘::fis the 'Z‘Ifil"l“{m'.‘: sibs, iation.” —"in appreciation.” shades—"in appreciation.” Frocks for school, for parties—coats colorings—"in appreciation.” the top—"“i eciation.” S ppreciation g Rppr=CIes Tr W e s it R B il e e dless uiepuiaiaa $10 each $7.50 each $3.95 each 13 to 17 year sizes, Third floor. 25¢ each $1.35 pair $3.00 each