Evening Star Newspaper, March 4, 1928, Page 104

THE SUNDAY STAR., WASHINGTON, D. . —GRAVURE SECTION -MARCH 4, 1928, All the features of the new Ford cars are brought to you in this new Coupe . . . smart low lines and beautiful colors . . . 40-horse-power engine . . . remarkable acceleration . . . 55 to 65 miles an hour . .. 20 to 30 miles per gallon of gasoline . .. four-wheel brakes. .. Houdaille hydraulic shock absorbers . . . new transverse, semi-elliptic springs . . . Triplex shatter-proof glass windshield . . . [first cost and exceptionally low up-keep cost. typical Ford reliability and long life . . . low You ride in complete comfort when you ride in the new Ford car MANY factors have contributed to the unusual comfort of the new Ford. First of all, you are comfortable in mind because you are sure of the mechanical per- formance of this car. You know it has been built to endure—to give you thou- sands upon thousands of miles of faith- ful, unintcrrupted service. Physical comfort is yours because of the roomincss of all of the new Ford cars, the restful scat cushions sct at just the right tilt, the low center of gravity, and the Houdaille hydraulic shock absorbers. But the most important reason for the casy-riding comfort of the new Ford is the low ratio of unsprung wecight to sprung weight, duce principally to the new trans- verse springs. As speedy as it looks is the new Ford Roadster. And The riding quality of any car, as you may know, depends to a great extent upon the ratio of the weight carried above the springs (the sprung weight) to the weight carried below the springs (the unsprung weight). The less the unsprung weight in ratio to the sprung weight, the easier riding the car will be. If the weight below the spring is unusually hcavy or out of proportion to that above, it imparts road shocks with greater force, thus lessening riding comfort. In the transverse type of spring used on the new Ford, but one spring is used on cach axle, the spring being bolted to the frame at the center, or heavy part, and suspended from shackles on the axle. By this prin- ciple of suspension the weight of the springs becomes part of the sprung weight of the car instcad of the unsprung weight. Road shocks are imparted at the outer flexible end of the spring. The most sensitive part of the spring thus receives the shock first, diminishing the effects of sharp impacts before they reach the sprung weight of the car, Rebound of the springs to such impacts is controlled by the Houdaille hy- draulic shock absorb- crs, especially designed far the new Ford car. s comfurtable and casy-riding that even rough roads may he taken at a fast pace. Restful riding comfort is an outstanding feature of the new Ford Tudor Sedan. A great family car because of the generous room provided for all five passengers. These shock absorbers give the spring a free range of action when the car is being driven over simooth highways. There is instant shock-absorbing cffect as soon as the car encounters any bump on the road. Other factors in the low unsprung weight of the new Ford are the construc- tion of the front axle and the new rear axle housing, which is made entirely of steel and is there- fore lighter—and stronger— than rear axle housings made of malleable iron castings. Detroit, Michigan There are definite, understandable rea- sons, therefore, why the new Ford car is one of the most comfortable cars on the road today. Prove this for yourself by arranging for a demonstration. Check up on comfort, on speed, on power, on acceleration, on hill climbing, on gasoline economy, on safety, on reliability, on low up-keep cost, and you will know there is nothing quite like the new Ford anywhere in design, quality and price. The new Ford Roadster sells tor 8385, the Phacton for $395, the Tudor Sedan for $:495, the Coupe tor $495, and the Sport Coupe, including a wide, sub- stantial rumble sear, tor $550. (All prices F. O. B. Detroit.) FORD MOTOR COMPANY € 1928, Ford Motoe Company