Evening Star Newspaper, August 14, 1927, Page 63

THE SUNDAY STAR, WASHINGTON, D. U. AUGUST 14 19°7—PART 3. FACTS ~AND THE OPEN MIND THE MOST important element in business suc- CCSS—and the most difl:lCUIt—'iS to be surec CHEVROLET that you have all the facts before you act. e To GET them all, from every possible source, 1s the first objective in General Motors. The Research Laboratories contribute some. These are nuggets, left in the crucible, after hundreds of ideas that looked good have been burned away. The Proving Ground contributes others. Dealers contribute. The public contributes. Every department contributes. Through the whole organlzatlon runs a spirit of i 1nqu1ry and : of rigid insistence on proof. OUT oF such thinking come the new models announced from time to time by Chevrolet, Pontiac, Oldsmobile, Oakland, Buick, LaSalle, Cadillac—all with Fisher Bodies. And by Frgid- arre. Each new model is a tested step forward. Nothing goes into it as a result of habit or guess or pride of opinion. CADILLAC FISHER BODIES Nothing counts but hard-won facts gathered and used with an open mind. Tlu clttmc rg jngoramr GENERAL MOTORS “A car for every purse and purpose”