Evening Star Newspaper, September 12, 1926, Page 70

THE SUNDAY STAR, WASHINGTON, D. C. SEPTEMBER 12, The business or professional man’s car must be built 1. To be moderate in initial out- lay and low in upkeep. 2. To provide comfortable trans- portation in all kinds of weather. 3. To be on the job constantly. 4. To last a long, long time. Reo, America’s longest lasting car, meets these needs—with room to spare—in its Coupe. What Long Life Means ina Business Car The business man’s car must stand persistent day-in and day-out use. It must stand all kinds of weather—Ilong hours in rain or cold—yet start quickly. It mustbe ready when wanted—not off in some repair shop while valuable hours slip by. Yet no car is watched more closely for operating economy than is a business car. It must show up well in the engméer’s or cost accountant’s reports. Built to Keep Upkeep Doun Here the busy man finds freedom from repair troubles; alert strength for long, hard runs; nimble - ease for threading tangled traffic; and quiet good taste—essential for business or professional use. Reo is so designed that vital units are quickly and easily “get-at-able,” adjustments and replacements are made without tearing down connecting units. Reo is built of tested materials—every part on. every Reo is md1v1dually tested—so that wear and the necessity for repairs is remarkably low. Come in and check over the points where Reo saves you time and money when repairs are needed. No American car—not even the most costly ones—Tlasts as long as Reo. And in this long life, this proven stamina under any and all conditions, lies Reo’s superiority as a car for the steady grind of business use. Three Added Years to Use or Sell Statistical studies have proved that Reo outlives the average American car by three years. This means that the business user can split his depreciation—the largest single item of automobile costs—over more years, making costs less per year. Or it means that the resale value of his Reo is in- creased accordingly, if he sells rather than uses: this additional life. A Quality Buy at Moderate Price The average of published prices for all other six- cylinder Coupes of Reo’s size is $2,485. Reo beats this by $990. The average price of all six-cylinder Coupes, of all sizes is $2,854. Reo beats this by $1,327. And with this saving in mmal outlay, you are buying longest life. REO MOTOR CAR COMPANY, Lansing, Michigan THE TREW MOTOR CO., Inc. JOSEPH B. TREW, President 1509-1511 14th Street N.W. ~Main 4173, 4174, 4175 " Open Evenings and Sundays New Service Building and Showrooms, 1437 Irving Street N.W. o d ‘1926—PART 3. And It Is Light Reo combines long life with light weight. This .. Reo Coupe is the lightest six-cylinder American Coupe of its size—325 pounds lighter than the average of others of its size—388 pounds lighter than the average for all six-cylinder coupes. Its lightness, combined with its sturdiness, is another guarantee of low operating costs and easy riding. Lasting Good Looks Visit youf Reo dealer today. Note the unosten- tatious charm of this Coupe. It’s a car that the business executive or the sales- man, the doctor or the engineer can be proud to be seen in. - And because of its inherent good taste, it will remain so. For the man who wants a second car—a personal car—the qualities which make the Reo Coupe the best business buy commend it to him—moderate “first cost, low upkeep, long life, and good looks. Drive this Reo Coupe—feel its ease and agility, on its full balloon tires. It will give you driving comfort in any weather for years to come. Standard Coupe . . . $1495 Standard Sedan . . . 1565 Special Sedan . . . . 1745 Special Roadster . . . 1665 Prices at Lansing, plus tax REO- g: the Tud\ About lmu Life fmmr" ukmm ...I""““a. I-phof ofAmalnnm