Evening Star Newspaper, September 12, 1926, Page 69

DEALERS DISCARD SPEED ADVERTISING Many Sald to Be Finding Public Wants Wide Range .. of Motor Performance. Automobile advertising is dpu»;“] ing as unsatigfactory the practice o emphasizing a ¢ ability of pro i al ther than auto. period when speed ac tising, there has been a challenge to the public duplicate the speed re Mr. Coolican be sajd that creation of new highway hazards is the last thing he desires He has a sincere in terest in advancing safety and has 'mphaaued speed largely ag the test | r measuring his car’s endurance and \ teliability. , _ "His purpose is honest and may | have seemed logical. I the gzreat | majority of car buver Aemand excessive sp teristic of the n h!m‘ they ch~ own. They in their car's per| n 1= | Aemanding it to K0 miles an hour, they futility n(i ever driving =a rate even | if the machine were - of going | so fast. “It has been interesting to note that the cars rated as the best all-around performers—the machines which every | motorist expects to own when he ean affo:d it—do not lay any emphasis on CHARM OF THE OLD DOMINION CALLS TO MOTORISTS | THE SUNDAY WASHINGTON 4 " exandria Pohic g Qccoquang? Mf Pleasanf A\ \: Chilesburg Coafsv'rfle R Ashland 3 RICHMOND O/Mt.Vernon The Sunbap Star'y MOTOR\TOURS STAR. . WASHINGTON, | Iuda elFords D. C., SEPTEMBER . 12, 1926—-PART 3. - It is with real pleasure that the Gardner Motor Co., Inc., of St. Louis, announce the appointment of the Irvin T. Donohoe Motor Com- pany as Washington, D. C., distribu- tors for the Gardner Eight-in-line and Gardner Six. The men at the head of the Irvin T. Donohoe Motor Company have en- joyed long and successful careers as automobile merchants. From the very beginning they have proceeded on the theory that satisfied custom- ers are the only solid foundation on "* which to build a sucg:enful business. It was their stand in this respect that first brought them to the attention of Gardner officials, and was large- Irvin T. Donohoe Motor Co. Now Gardner Distributors for Waqhington For Gardner, toe, has built its busi- ness on the same solid foundation— satished customers. Both the Gard- ner Eight-in-line and the Gardner Six are the products of an organiza- tion which has been building well for more than fifty years, and which is under the direct personal super- , vision of the men who own the Gard- ner business. The complete Gardner line is now on display at the modernly equipped and conveniently located headquar- ters of the Irvin T. Donohoe Metor Company, at 1739 Connecticut Ave- nue N\W. Those people of Wash- ington and vicinity who appreciute fine motor cars are inyited to view ly responsible for their recent ap- pointment. GARDN ER SIX AND EIGHT-IN-LINE the speed side in their advertising, Vv s A undoubtedly Ihn ~ | u this showing. e e ) Gloucester g sold on the represen that they 2\ ¢ qre the ultimate portatio <\ ’nllufi alml ]Vhe succe tising 1s hecoming \\ R0 Gloucester Pt. P\Yarktown vious and is being followed more and more by manufacturers of lower. prieed makes.” & NS, Q . '“'c.h BREAKING IN USED CARS. | o Leehall Qé“ i ewport) - shao0 dl’un?‘Cornforf Careful Attention Needed. Since| All Drivers Are Different. With the possible exception of auto mobiles which have hesn employed as Aemonstrators. the wares of the used | car mart require special attention un-| til they are properly seasoned and ' acclimated to their new environment. This may be a new idea in car owner. ship, but the need fo and care for used cars is as first trade.in. Because drive their peculiarities, there is no te expect that because a car h a success in the hands of the original owner it will be equally good in the hands of another. Breaking in a umed car carefully is as essential as with a new machine. | emmm Pzved Road e Grave/ Road SCALEJOF. MiLES Gardner Distributors 1739 Connecticut Ave. N.W. Potomac 5678 Motorists going to Norfolk have two routes available. The one through Richmond is the better road, being . o o largely paved, with the remainder good gravel over which fast time can be made. The alternative ds the road T. J. CAMFIELD—in Charge of Service—Phone Main. 5917 through Tappahannock and Yorktown—the Tidewater Trail. This is good gravel and is popular with many motor- | ' ists. The Richmond route ix 219 miles to Norfolk, of which 12 miles are gravel. The:Tidewater Trail way is 212 5 miles and of these 112 are gravel road. A detour on the Fredericksburg-Richmond rnad now extends through| * o Spotsylvania and Coatsville. A straight stretch is under construction and is expected to be ready for use this Fall. 1t will cut off 10 miles from the present route. Comes Now The Bflfl”ff Passenger automobile imports in ¥rance are following the path of the franc—falling. American car sales are being eurtallad except in the Jux- Wry class by the depreciation of Prench currency. Wide doors open upon spacious rear com- Beautifully finished and #i ainut-finish panels artistically i, Quarter lights in the rear panela Convenient foot those of the drawing room, Its walnut- finish panels, skillfully inlaid, give an air of custom - exclusiveness quite uncommon. Its instrument panel is as charming as a beautiful watch, and the instruments as accurate And back of its beauty and charm and grace—an ultra-modern motor (considerably larger than the former Jewett motor) and equipped with ‘an ait cleaner, bronze-backed bear- ings and high pressure lubrication; an even more dependable Jewett chassis; and Paige-Hydraulic 4-Wheel brakes An entirely new Jewett—a Jewett of exquisite beauty and charm—a Jewettofsmartstyle and matchless vogue—awaits your inspection and admira- tion at our showroom today. Let your anticipations run high when you come to see this neweat and smartest Jewett. For its builders have gone far to embellish this car of moderate size and moderate cost with things that in the past have beén reserved for those of great wealth. The very lines of this Jewett instantly be- speak style. Its cushioned seats resemble WHOLESALE AND RETAIL DISTRIBUTORS WASHINGTON-VIRGINIA MOTORS Inc. 1522 14th St., Cor.-of Church St. Potomac 772 Open Every Evening Until 9 Motor Sales and S Co. Frazier Motor Comp Logan’s Garage Alexandria MM Rickett's Garage % New York Av:r'v\"r:' 518 10th 8t N 1915 E Street NW. 117 N. Fairfax St. Alumdn-c: — S nuhn‘u, Md. George C. Rice 1601 14th St. N.W.