Evening Star Newspaper, September 12, 1926, Page 110

THE SUNDAY STAR, WASHINGTON, SUPPOSE you were buying a car, a washing-machine or a watch- WHAT IS THE FIRST THING YOU WOULD WANT TO KNOW ABOUT IT? ““Whose make is this?"’ is the first question you ask about every one of your large single purchases D. C.—GRAVURE SECTION—SEPTEMBER 12, 1926. To be sure of fine bread, careful housewives ask for the kind whose name has always stood for the best HAT PRIDE you take in a car with a name that, in itself, says ‘‘Class’’! What solid satisfaction there is in a washing- machine, or a watch whose name means the very best in its line! On all your big purchases you know so well that vou just can’t go wrong if you buy a ‘‘make’’ of solid reputation backed by a tried guarantee. Why not follow the same plan on your most important day-by-day staple? Bread whose goodness is assured by a famous maker’s name You want bread that you can depend upon—day after day—vear in and year out. Bread that is so delicious in flavor that you never tire of it. Bread that cuts well, toasts well, keeps well —that makes dainty, paper-thin sandwiches for the luncheon or tea table or cuts into substantial, satisfying wedges of nourishing goodness for the lunch box. Bread whose wholesomeness and food value you can take tor granted. Rice’s is the ideal all-purpose, every-occasion bread. For years the name of Rice has stood for the finest bread to be had. And for years the most particular housewives of this city have insisted upon it as the one bread that combines most perfectly all the qualities they demand. It has the tempting, appetizing daintiness they want, united with the substantial, satisfying food- value that means genuine nourishment. VERY LOAF of Rice’s bread carries the seal and guarantee of the City Baking Institute. This means that skilled experts have selected and tested the ingredients and tested and approved every loaf before it goes to you. Ask for Rice’s bread—by name. Don’t accept any other kind. Prove for yourself how perfectly it fills all your requirements of bread —how well its flavor ““wears,”’ how delightfully it lends itself to all the ways and to all the occasions when you serve bread. At your own grocer’s—fresh from the ovens twice a day. Every loaf of Rice’s bread carries the seal and guarantee of the City Baking Institute, which means that skilled experts have selected and tested each loaf before it goes to you Copyright 192 by The City Baking Compuny ALCO-GRAVURE, INC. New York Baltimore St Louis Cleveland KansasCity Chicago